The impact of a personalized LinkedIn URL on virtual job fairs or recruitment events


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of a Personalized LinkedIn URL for Virtual Recruitment Events

LinkedIn has become an essential platform for professionals seeking new career opportunities. With over 774 million users worldwide, it offers a vast network of connections and resources for job seekers. To stand out in the competitive job market, individuals must optimize their LinkedIn profiles. One often overlooked aspect is the personalized LinkedIn URL. In this article, we will explore the impact of a personalized LinkedIn URL on virtual job fairs or recruitment events and how it can enhance your professional brand.

What is a Personalized LinkedIn URL?

A Personalized LinkedIn URL, also known as a LinkedIn Vanity URL or Custom URL, is a unique web address that directs to your LinkedIn profile. By default, LinkedIn assigns a random URL string to your profile, such as “” However, you have the option to customize this URL to make it more professional and memorable.

How to Get a Personalized LinkedIn URL

To obtain a personalized LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture or the “Me” icon in the top right corner
  3. Select “View profile”
  4. On the right side of your profile, you will see your LinkedIn URL under your profile picture. It will be in the format “”
  5. Click on the “Edit public profile & URL” button
  6. In the “Edit URL” section, click on the pencil icon
  7. Enter your desired custom URL in the text box. It is recommended to use your full name or a variation of it
  8. Click “Save”

Once you have saved your personalized LinkedIn URL, it will direct anyone who visits that URL to your LinkedIn profile. This custom URL can be used on your resume, business cards, email signature, and other professional materials.

The Benefits of a Personalized LinkedIn URL for Virtual Recruitment Events

Virtual job fairs and recruitment events have become increasingly popular, especially in the wake of the COVID-19 pandemic. These events allow job seekers to connect with employers and explore career opportunities from the comfort of their own homes. Having a personalized LinkedIn URL can provide several advantages in such virtual events:

1. Enhanced Professional Branding

A personalized LinkedIn URL adds a touch of professionalism to your online presence. It demonstrates that you have taken the time to optimize your profile and create a cohesive personal brand. Employers are more likely to take notice of candidates who have invested effort into their professional image.

When participating in virtual recruitment events, your LinkedIn profile serves as a digital representation of your resume. By sharing your personalized URL, you are presenting a polished and well-crafted online identity, which can make a lasting impression on recruiters.

2. Easy Access to Your Profile

During virtual job fairs or recruitment events, time is of the essence. Recruiters and hiring managers may have limited time to review each candidate’s profile. By including your personalized LinkedIn URL on your resume or in your application materials, you make it effortless for recruiters to access your profile with a simple click.

Additionally, if you are networking with other professionals during the event, sharing your LinkedIn URL allows them to connect with you easily. It eliminates the need for them to search your name on LinkedIn and ensures they land on the correct profile.

3. Increased Visibility in Search Results

When recruiters are searching for potential candidates on LinkedIn, having a personalized URL can improve your visibility in search results. LinkedIn’s algorithm takes various factors into account when determining search rankings, and a customized URL is one of them.

By including relevant keywords in your personalized URL, you increase the likelihood of appearing higher in search results. This can be advantageous during virtual recruitment events, as recruiters may use LinkedIn’s search function to find candidates with specific skills or qualifications.

4. Memorable and Shareable

A personalized LinkedIn URL is easier to remember and share compared to a generic URL with a random string of numbers and letters. When networking with recruiters, fellow professionals, or potential employers during virtual events, sharing your URL allows them to quickly access your profile without the risk of misspelling your name or forgetting the random string of characters.

Furthermore, if you are engaging in online conversations or participating in virtual networking sessions during the event, you can include your personalized LinkedIn URL in your chat messages or comments. This makes it convenient for other participants to connect with you and continue the conversation outside of the event.


A personalized LinkedIn URL can have a significant impact on virtual job fairs or recruitment events. It enhances your professional branding, provides easy access to your profile, increases visibility in search results, and makes it memorable and shareable. By investing a few minutes to customize your LinkedIn URL, you can optimize your online presence and stand out in the competitive job market.

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