The impact of a professional LinkedIn profile URL on potential employers


26 Sep 2023  •   4 minutes read

Author: Admin

The Impact of a Professional LinkedIn Profile URL on Potential Employers

In today’s digital age, having a strong online presence is crucial for career success. One platform that professionals cannot afford to neglect is LinkedIn. With over 500 million users worldwide, LinkedIn provides an excellent opportunity to showcase your skills, experience, and professional accomplishments. However, many professionals overlook the importance of having a professional LinkedIn profile URL.

What is a LinkedIn Profile URL?

A LinkedIn Profile URL is a unique web address that directs people to your LinkedIn profile. By default, LinkedIn assigns a long, random combination of letters and numbers as your profile URL. For example, your profile URL might look something like this: While this URL works, it is not memorable or professional.

Fortunately, LinkedIn allows users to customize their profile URL to make it more professional and easier to share with others. Customizing your LinkedIn profile URL not only improves your personal brand but also has a positive impact on potential employers.

The Benefits of a Professional LinkedIn Profile URL

A professional LinkedIn profile URL offers several benefits that can help you stand out from the competition and make a positive impression on potential employers:

1. Memorable and Easy to Share

A customized LinkedIn profile URL is easier to remember and share with others. Instead of providing a lengthy and complex URL, you can simply share your name or a variation of it. For example, your customized URL could be This makes it easier for potential employers to find and remember your profile, increasing the chances of them visiting it.

2. Professional Branding

A customized LinkedIn profile URL adds a touch of professionalism to your online presence. It shows that you take your personal brand seriously and are committed to presenting yourself in the best possible way. Potential employers are more likely to view your profile positively if they see that you have taken the time to create a professional URL.

3. Improved Search Engine Optimization (SEO)

Having a customized LinkedIn profile URL can also improve your search engine optimization (SEO) efforts. When potential employers search for your name on search engines like Google, having a customized URL can help your LinkedIn profile appear higher in the search results. This increases the visibility of your profile and makes it easier for employers to find you online.

4. Enhanced Professional Networking

A professional LinkedIn profile URL makes it easier for you to network with other professionals in your industry. When attending networking events or conferences, you can include your customized LinkedIn URL on your business cards or share it verbally with others. This allows potential employers or industry peers to easily connect with you on LinkedIn and stay updated on your professional journey.

How to Customize Your LinkedIn Profile URL

Customizing your LinkedIn profile URL is a simple process that can be done in just a few steps:

Step 1: Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on the “Me” icon in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 2: Click on “Edit Public Profile & URL”

On your profile page, click on the “Edit public profile & URL” button, which is located under your profile picture and basic information.

Step 3: Edit Your LinkedIn URL

In the right-hand column, you will see a section titled “Edit your custom URL.” Click on the pencil icon next to your current URL to start editing.

Step 4: Customize Your LinkedIn URL

In the pop-up window, enter your desired custom URL in the text field. LinkedIn will automatically check if the URL is available. If your desired URL is already taken, try adding a middle initial or including your industry or profession to make it unique. Once you have a URL that you are happy with, click on the “Save” button to apply the changes.

It is important to note that once you have customized your LinkedIn profile URL, it cannot be changed again. Therefore, choose your URL wisely and ensure that it reflects your professional identity.

How to Share Your LinkedIn Profile URL

Now that you have customized your LinkedIn profile URL, it’s time to share it with potential employers and professional contacts. Here are a few ways you can share your LinkedIn profile URL:

1. Include it on Your Resume

One of the most effective ways to share your LinkedIn profile URL is by including it on your resume. Add it to the contact information section of your resume, along with your other contact details. This allows potential employers to easily access your LinkedIn profile and learn more about your qualifications and experience.

2. Add it to Your Email Signature

Another way to share your LinkedIn profile URL is by adding it to your email signature. This way, every time you send an email, the recipient can see your LinkedIn URL and click on it if they are interested in learning more about you.

3. Share it on Social Media

Utilize your social media platforms to share your LinkedIn profile URL with your network. Post about it on Twitter, Facebook, or Instagram, and encourage your connections to check out your profile and connect with you on LinkedIn.

4. Include it on Your Business Cards

If you have physical business cards, make sure to include your customized LinkedIn profile URL on them. This allows you to promote your LinkedIn profile during networking events or professional meetings.


A professional LinkedIn profile URL can have a significant impact on potential employers. It makes you more memorable, enhances your professional branding, improves your search engine visibility, and facilitates professional networking. By customizing your LinkedIn profile URL and sharing it strategically, you can increase your chances of getting noticed by employers and stand out in a competitive job market.

So, take a few moments to customize your LinkedIn profile URL today. It’s a small step that can yield big results for your career.

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