The impact of a professional LinkedIn profile web address on personal brand credibility


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Professional LinkedIn Profile Web Address

In today’s digital age, having a strong online presence is vital for personal branding and professional success. When it comes to building your online reputation, LinkedIn is undoubtedly one of the most powerful tools at your disposal. As the leading professional networking platform, LinkedIn allows you to showcase your skills, experience, and achievements to a global audience. However, many professionals overlook the importance of optimizing their LinkedIn profile web address, also known as the LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of letters and numbers as your profile’s URL. For example, the default LinkedIn URL may look something like this: “”. While this default URL may work fine, customizing it can significantly enhance your personal brand credibility.

How to Get Your LinkedIn URL

Before we dive into the impact of a professional LinkedIn URL, let’s first understand how to find and obtain your LinkedIn profile web address.

To access your LinkedIn URL, follow these simple steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, navigate to the “Edit public profile & URL” section on the right-hand side.
  5. Under the “Edit URL” section, you will find your current LinkedIn URL.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits when it comes to building your personal brand credibility:

  1. Professionalism: A customized LinkedIn URL instantly adds a professional touch to your online presence. It shows that you are serious about your career and are invested in building a strong personal brand.
  2. Memorability: A unique and personalized LinkedIn URL is easier to remember and share with others. It allows you to promote your profile more effectively, whether it’s on your resume, business cards, or other networking platforms.
  3. Search Engine Optimization (SEO): Customizing your LinkedIn URL with your name or relevant keywords can improve your search engine rankings. When someone searches for your name on Google, your LinkedIn profile is more likely to appear at the top of the search results, increasing your visibility and credibility.
  4. Consistency: Having a consistent LinkedIn URL across all your professional platforms, such as your personal website or other social media profiles, helps create a cohesive online presence. It allows potential employers, clients, or colleagues to easily find and connect with you.

How to Customize Your LinkedIn URL

Now that you understand the importance of a professional LinkedIn URL, let’s explore how to customize it:

To customize your LinkedIn URL, follow these steps:

  1. Access your LinkedIn profile by logging in to your account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. Navigate to the “Edit public profile & URL” section on the right-hand side of your profile page.
  5. Under the “Edit URL” section, click on the pencil icon next to your current LinkedIn URL.
  6. Enter your desired custom LinkedIn URL in the text field.
  7. Keep in mind that your custom URL must be between 5 and 30 characters, can only contain letters, numbers, hyphens, and periods, and cannot have any spaces or special characters.
  8. Once you have entered your desired custom URL, click “Save” to update your LinkedIn profile web address.

Best Practices for LinkedIn URL Customization

When customizing your LinkedIn URL, it’s important to keep a few best practices in mind:

  1. Keep it professional: Choose a custom LinkedIn URL that reflects your professional identity. Ideally, it should include your full name or a variation of it.
  2. Avoid numbers or random characters: While LinkedIn allows you to include numbers and random characters in your custom URL, it’s best to avoid them if possible. A clean and simple URL is easier to remember and looks more professional.
  3. Use hyphens instead of spaces: Since spaces are not allowed in LinkedIn URLs, use hyphens to separate words in your custom URL. For example, if your name is John Doe, your custom URL could be “”.
  4. Consider keywords: If you have a specific area of expertise or want to highlight a particular skill, consider incorporating relevant keywords into your custom LinkedIn URL. This can improve your search engine visibility and attract the right connections.
  5. Regularly review and update: As your career progresses or if you decide to rebrand yourself, it’s a good practice to review and update your LinkedIn URL accordingly. This ensures that your URL always reflects your current professional identity.

Sharing Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s time to share it with the world. Here are a few ways to effectively share your LinkedIn profile web address:

  1. On your resume: Include your customized LinkedIn URL on your resume in the contact information section or alongside other social media profiles. This allows potential employers to easily access your LinkedIn profile and learn more about your qualifications.
  2. On your business cards: Print your LinkedIn URL on your business cards to provide a convenient way for people to connect with you professionally.
  3. In your email signature: Add your LinkedIn URL to your email signature to promote your professional profile in every email you send.
  4. On other social media platforms: Share your LinkedIn URL on other social media platforms, such as Twitter, Facebook, or Instagram, to cross-promote your professional profiles.
  5. In your blog or website: If you have a personal blog or website, include a link to your LinkedIn profile to encourage visitors to connect with you professionally.

LinkedIn URL Optimization

In addition to customizing and sharing your LinkedIn URL, there are a few optimization techniques you can employ to enhance your online presence:

  1. Complete your profile: Ensure that your LinkedIn profile is complete and up to date. Include a professional profile picture, a compelling headline, a detailed summary, and relevant experience and skills. This will make your profile more attractive to potential connections and improve your search engine rankings.
  2. Use keywords strategically: Incorporate relevant keywords throughout your LinkedIn profile, including your custom URL. This will help search engines understand the content of your profile and improve your visibility in search results.
  3. Engage with others: Actively engage with other LinkedIn users by liking, commenting, and sharing their content. This will increase your visibility within the LinkedIn community and attract more connections to your profile.
  4. Join relevant groups: Join LinkedIn groups that are relevant to your industry or areas of interest. Participate in group discussions and share valuable insights to establish yourself as a thought leader in your field.
  5. Request recommendations: Ask colleagues, clients, or supervisors to provide recommendations for your LinkedIn profile. These testimonials add credibility to your profile and increase your chances of attracting new connections.

The Impact of a Professional LinkedIn URL on Personal Brand Credibility

A professional LinkedIn URL is a powerful tool for enhancing your personal brand credibility. By customizing and optimizing your LinkedIn profile web address, you can:

  1. Establish yourself as a professional: A customized LinkedIn URL shows that you take your professional identity seriously and are committed to building a strong personal brand.
  2. Improve search engine visibility: By incorporating relevant keywords into your LinkedIn URL and profile, you increase your chances of appearing at the top of search engine results. This boosts your visibility and credibility among potential employers, clients, and colleagues.
  3. Create a strong online presence: A professional LinkedIn URL, combined with an optimized profile and regular engagement on the platform, helps you establish a strong online presence. This allows you to connect with like-minded professionals, showcase your expertise, and attract new opportunities.
  4. Enhance networking opportunities: A customized LinkedIn URL is easier to share and remember, making it more likely that others will connect with you. By including your LinkedIn URL on your resume, business cards, and other professional platforms, you open doors to new networking opportunities.
  5. Build trust and credibility: A professional LinkedIn URL adds credibility to your personal brand. It shows that you are invested in your professional development and are actively engaging with others in your industry.


Your LinkedIn URL is an essential component of your personal brand. By customizing and optimizing your LinkedIn profile web address, you can significantly enhance your online presence, improve search engine visibility, and attract new career opportunities. Take the time to customize your LinkedIn URL and incorporate it into your overall personal branding strategy. The impact on your personal brand credibility will be well worth the effort.

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