The impact of a professional LinkedIn URL on building trust and credibility


26 Sep 2023  •   4 minutes read

Author: Admin

The Impact of a Professional LinkedIn URL on Building Trust and Credibility

In today’s digital age, having a strong online presence is crucial for professionals in all industries. One of the most important platforms for building your professional brand and connecting with like-minded individuals is LinkedIn. With over 760 million users worldwide, LinkedIn is the go-to social network for professionals looking to build their network and advance their careers.

What is a LinkedIn URL and Why is it Important?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, your LinkedIn URL includes a combination of letters and numbers, which can make it appear generic and difficult to remember. However, LinkedIn allows you to customize your URL to create a more professional and memorable web address.

Having a professional LinkedIn URL is important for several reasons:

1. Branding and Personalization

A customized LinkedIn URL allows you to brand yourself and create a strong online presence. By including your name or a variation of it in your URL, you make it easier for others to find and connect with you. It also helps you stand out from the crowd and showcases your commitment to professionalism and personal branding.

For example, instead of having a generic URL like “,” you can have a personalized URL like “” This not only looks more professional but also makes it easier for others to remember and share your profile.

2. Trust and Credibility

A professional LinkedIn URL can significantly impact how others perceive your credibility and trustworthiness. When you have a customized URL, it shows that you have taken the time and effort to optimize your profile and present yourself professionally. It demonstrates that you are serious about your career and committed to building a strong online presence.

On the other hand, a generic or complex URL can raise doubts in the minds of potential connections or employers. It may give the impression that you are not tech-savvy or that you haven’t invested enough time in managing your professional brand.

3. Improved Search Engine Optimization (SEO)

Having a customized LinkedIn URL can also improve your visibility in search engine results. When someone searches for your name on search engines like Google, your LinkedIn profile is often one of the top results. By having a personalized URL, you increase the chances of your profile appearing higher in the search results, making it easier for others to find and connect with you.

How to Get a Customized LinkedIn URL

Obtaining a customized LinkedIn URL is a simple and straightforward process. Here’s how you can get one:

1. Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile.”

2. Click on “Edit Public Profile & URL”

On your profile page, click on the “Edit public profile & URL” button, which is located on the right side of your profile picture.

3. Customize Your URL

Under the “Edit your custom URL” section, you will see your current LinkedIn URL. Click on the pencil icon next to it to customize your URL.

Note: LinkedIn may suggest a few options based on your name and availability. You can choose one of the suggested options or create your own custom URL.

4. Save Your Changes

Once you have entered your desired URL, click on the “Save” button to save your changes. LinkedIn will verify if the URL is available, and if it is, your new custom URL will be applied to your profile.

How to Optimize Your LinkedIn URL for Maximum Impact

Now that you have a customized LinkedIn URL, it’s essential to optimize it for maximum impact. Here are some tips to help you make the most out of your LinkedIn URL:

1. Keep It Simple and Professional

When choosing your LinkedIn URL, keep it simple, professional, and easy to remember. Ideally, it should include your name or a variation of it. Avoid using numbers, special characters, or unrelated words in your URL. A clean and professional URL will make it easier for others to remember and share your profile.

2. Use Keywords

Include relevant keywords in your LinkedIn URL to improve your search engine visibility. Think about the words or phrases that best describe your professional expertise and include them in your URL. For example, if you are a marketing professional, you can include words like “marketing,” “digital,” or “branding” in your URL.

3. Share Your LinkedIn URL

Once you have customized your LinkedIn URL, make sure to share it across your other online platforms and marketing materials. Include it in your email signature, business cards, resume, and other professional profiles. By sharing your LinkedIn URL, you make it easier for others to find and connect with you.

4. Update Your Social Network URLs

If you have other social media profiles, such as Twitter or Instagram, make sure to update your profile with your new LinkedIn URL. This will create a consistent online presence and make it easier for others to navigate between your different profiles.


A professional LinkedIn URL can have a significant impact on building trust and credibility in the professional world. By customizing your URL and optimizing it for maximum impact, you can create a strong online presence, improve your search engine visibility, and showcase your commitment to professionalism. Take the time to customize your LinkedIn URL and make it an integral part of your personal branding strategy.

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