The impact of a shortened URL on your LinkedIn profile’s credibility

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26 Sep 2023  •   5 minutes read

Author: Admin

The Impact of a Shortened URL on Your LinkedIn Profile’s Credibility

LinkedIn has become an essential platform for professionals to showcase their skills, connect with others in their industry, and explore new job opportunities. Your LinkedIn profile serves as an online representation of your professional identity, and it’s crucial to make sure it conveys credibility and authenticity. One aspect of your LinkedIn profile that often goes overlooked is the URL, or web address, associated with it. In this article, we will explore the impact of a shortened URL on your LinkedIn profile’s credibility and provide tips on optimizing your LinkedIn URL for better visibility.

What is a LinkedIn URL?

Before we dive into the impact of a shortened URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically includes your name and some additional characters or numbers. For example, a standard LinkedIn URL might look like this: linkedin.com/in/johndoe123. This URL is automatically assigned to you when you create a LinkedIn account, but you have the option to customize it.

Why is Your LinkedIn URL Important?

Your LinkedIn URL plays a vital role in establishing your professional online presence. It serves as a direct link to your profile and can be shared with potential employers, colleagues, or clients. A well-crafted LinkedIn URL can enhance your credibility and make it easier for others to find and connect with you. On the other hand, a poorly optimized or shortened URL can have the opposite effect.

The Impact of a Shortened URL

Shortening a URL, also known as URL shortening, is the process of taking a long web address and creating a shorter version of it. This is commonly done to make URLs more manageable and easier to share. While shortening URLs can be useful in certain contexts, such as social media posts with character limits, it can have a negative impact on your LinkedIn profile’s credibility.

When you use a shortened URL for your LinkedIn profile, it can give the impression that you are not taking your professional online presence seriously. It may raise doubts about the authenticity and professionalism of your profile. Additionally, shortened URLs can be associated with spam or malicious websites, which can further harm your credibility.

Furthermore, using a shortened URL can make it difficult for others to remember or find your LinkedIn profile. A long, customized URL that includes your name is not only more professional but also easier to remember and type into a web browser. It allows others to navigate directly to your profile without having to search for it.

How to Customize Your LinkedIn URL

Now that we understand the impact of a shortened URL, let’s explore how to customize your LinkedIn URL to optimize your profile’s credibility. Follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the “Edit public profile & URL” button, which is located on the right side of your profile, just below your profile picture.
  3. In the right sidebar, you will see a section titled “Edit URL.” Click on the pencil icon next to your current URL.
  4. In the pop-up window, enter your desired custom URL. Ideally, it should include your full name or a variation of it.
  5. Click “Save” to save your new custom URL.

By customizing your LinkedIn URL, you can create a more professional and memorable web address for your profile. It reinforces your personal brand and helps establish trust with those who visit your profile.

Optimizing Your LinkedIn URL for Better Visibility

Customizing your LinkedIn URL is just the first step in optimizing it for better visibility. Here are some additional tips:

  1. Include relevant keywords: Incorporate relevant keywords in your custom URL to improve its search engine optimization (SEO) and increase the chances of your profile appearing in search results.
  2. Keep it concise: While it’s important to include your full name or a variation of it, try to keep your custom URL as concise as possible. Long URLs can be difficult to read and remember.
  3. Avoid special characters: Stick to alphanumeric characters in your custom URL. Special characters can sometimes cause issues when sharing or accessing your profile.
  4. Update it regularly: If you change your name or rebrand yourself, make sure to update your LinkedIn URL accordingly. This ensures consistency and avoids confusion.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you may be wondering where to find your LinkedIn URL. Follow these steps:

  1. Open the LinkedIn app on your mobile device and sign in to your account.
  2. Tap on your profile picture, which is located in the top left corner of the screen.
  3. In the drop-down menu, tap on “View profile.”
  4. Scroll down to the “Contact Info” section and tap on the “Edit” button.
  5. Under the “Websites” section, you will see your LinkedIn URL. Tap on it to copy or share it.

By following these steps, you can easily find and share your LinkedIn URL directly from the mobile app.

Using a LinkedIn URL Shortener

While it’s generally recommended to avoid using URL shorteners for your LinkedIn profile, there may be situations where you need to share a shorter version of your URL. In such cases, it’s important to use a reputable URL shortening service to maintain credibility and avoid potential security risks.

LinkedIn itself provides a URL shortening feature, which allows you to create a shorter version of your LinkedIn profile URL. To use this feature, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the “Edit public profile & URL” button, located on the right side of your profile, just below your profile picture.
  3. In the right sidebar, you will see a section titled “Edit URL.” Click on the pencil icon next to your current URL.
  4. In the pop-up window, you will see a “Shorten URL” option. Toggle the switch to enable it.
  5. LinkedIn will generate a shortened version of your URL. You can copy this shortened URL and share it as needed.

By using LinkedIn’s built-in URL shortening feature, you can ensure that the shortened URL remains trustworthy and associated with the LinkedIn platform.

Integrating Your LinkedIn URL on Your Resume and Business Card

Your LinkedIn profile is a valuable asset when it comes to networking and job hunting. It’s essential to include your LinkedIn URL on your resume and business card to make it easier for potential employers or clients to learn more about you.

When including your LinkedIn URL on your resume, make sure to place it prominently, preferably near your contact information. Use a clear and legible font to ensure that it stands out. On your business card, consider dedicating an entire line to your LinkedIn URL, along with your other contact details.

By integrating your LinkedIn URL on your resume and business card, you provide easy access to your professional profile and increase the chances of making meaningful connections.

In Conclusion

Your LinkedIn URL plays a significant role in shaping your professional online presence. By customizing your URL and avoiding URL shorteners, you can enhance your credibility and make it easier for others to find and connect with you. Remember to optimize your LinkedIn URL with relevant keywords and keep it concise. Additionally, integrating your LinkedIn URL on your resume and business card helps maximize its visibility and impact. Invest time and effort into optimizing your LinkedIn URL, and you’ll reap the benefits in your professional journey.

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