The impact of a shortened URL on your LinkedIn profile’s shareability


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Customized LinkedIn URL

LinkedIn has become the go-to platform for professionals looking to network, find job opportunities, and showcase their skills and experience. With over 740 million members, a strong LinkedIn profile can significantly enhance your professional presence in the digital world.

Why Your LinkedIn URL Matters

When you create a LinkedIn profile, the platform assigns you a default URL that consists of random numbers and letters. This default URL may not be memorable or shareable, making it difficult for others to find and connect with you.

A customized LinkedIn URL, on the other hand, is concise, professional, and easy to remember. It allows you to brand yourself and create a unique online identity. By optimizing your LinkedIn URL, you can increase your visibility, enhance your personal branding, and improve your chances of being discovered by potential employers, clients, or collaborators.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a simple process that can be done in a few easy steps:

  1. Login to your LinkedIn account and go to your profile page.
  2. Click on the “Edit public profile & URL” button on the right-hand side of your profile.
  3. Under the “Edit URL” section, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.
  4. Enter your desired custom URL in the text box. Keep in mind that you can only use letters, numbers, and hyphens.
  5. Click on the “Save” button to apply the changes.

Once you’ve customized your LinkedIn URL, it’s important to update it on your resume, business cards, email signatures, and any other professional materials to ensure consistency across all platforms.

The Benefits of a Customized LinkedIn URL

Having a customized LinkedIn URL offers several advantages:

1. Easy to Share

A shorter and more personalized LinkedIn URL is easier to share with others. Whether you’re networking at an event, sending an email introduction, or including your LinkedIn profile link in your resume, a customized URL makes it convenient for others to access your profile.

2. Improved Search Engine Optimization

A customized LinkedIn URL can improve your search engine optimization (SEO) efforts. When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear among the top results. A customized URL with your name can help search engines recognize your profile as relevant and authoritative.

3. Enhanced Personal Branding

Your LinkedIn URL is an extension of your personal brand. By customizing it, you can align it with your professional identity and stand out from the crowd. A personalized URL shows that you are serious about your professional presence and are dedicated to building a strong online brand.

4. Increased Credibility

A customized LinkedIn URL adds credibility to your profile. It demonstrates that you have taken the time to optimize your profile and have invested in building your professional network. It also makes it easier for others to verify your identity and credentials.

Best Practices for Customizing Your LinkedIn URL

When customizing your LinkedIn URL, consider the following best practices:

1. Keep It Simple

Choose a URL that is simple, professional, and easy to remember. Avoid using numbers or special characters that may confuse others or make it difficult for them to type in the URL correctly.

2. Use Your Name

If possible, use your full name or a variation of it in your LinkedIn URL. This makes it easier for others to find you and ensures consistency across all your professional platforms.

3. Be Consistent

Use the same LinkedIn URL across all your professional materials, including your resume, business cards, email signatures, and personal website. Consistency is key when it comes to personal branding.

4. Avoid Changing It Frequently

Once you’ve customized your LinkedIn URL, try to avoid changing it frequently. Changing your URL too often can lead to broken links and confusion for anyone who has saved or bookmarked your profile.

LinkedIn URL Optimization Tips

Customizing your LinkedIn URL is just the first step. To optimize your profile even further, consider the following tips:

1. Add Keywords

Include relevant keywords in your LinkedIn URL to improve your chances of appearing in search results. Think about the skills, industry, or job titles you want to be associated with and incorporate them into your URL.

2. Share Your LinkedIn URL on Social Media

Promote your LinkedIn profile by sharing your customized URL on other social media platforms, such as Twitter, Facebook, or Instagram. This increases the visibility of your profile and helps you connect with a wider audience.

3. Personalize Your LinkedIn Headline

Your LinkedIn headline is one of the first things people see when they visit your profile. Customize it to reflect your professional expertise and grab the attention of potential connections or employers.

4. Optimize Your Profile Content

Make sure your LinkedIn profile is complete and up-to-date. Include a professional photo, write a compelling summary, list your relevant experience and education, and highlight your skills and accomplishments. The more information you provide, the easier it will be for others to evaluate your profile and connect with you.

Shareability and Shortened URLs

While customizing your LinkedIn URL is important for branding and visibility, it’s also worth considering the impact of using a shortened URL for sharing purposes. Shortened URLs can make it easier to share your LinkedIn profile, especially on platforms with character limitations like Twitter.

There are several URL shortening services available, such as Bitly, TinyURL, and These services take a long URL and create a shorter, more compact version that redirects to the original page. When it comes to sharing your LinkedIn profile, using a shortened URL can make it more convenient for others to access your profile, especially when sharing it verbally or in print materials.

However, it’s important to note that using a shortened URL may have some drawbacks. Some people may be hesitant to click on shortened URLs due to security concerns. Additionally, using a shortened URL may make it more difficult for search engines to associate the shortened URL with your LinkedIn profile, potentially impacting your search engine rankings.


Customizing your LinkedIn URL is a simple yet powerful way to enhance your professional presence and improve your networking opportunities. By creating a memorable and professional URL, you can increase your visibility, showcase your personal brand, and make it easier for others to find and connect with you.

While using a shortened URL for sharing purposes can be convenient, it’s important to consider the potential drawbacks and weigh the benefits against the impact on search engine optimization. Ultimately, the decision to use a shortened URL should be based on your specific goals and the platforms on which you plan to share your LinkedIn profile.

Investing time in customizing and optimizing your LinkedIn URL is a worthwhile endeavor that can yield long-term benefits. Take advantage of this simple yet effective tool to make a lasting impression and open doors to new opportunities in your professional journey.

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