The impact of a strategically chosen LinkedIn URL on your personal brand identity


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Strategically Chosen LinkedIn URL | Boost Your Personal Brand Identity

In today’s digital age, having a strong online presence is crucial for career growth and professional networking. LinkedIn, being the world’s largest professional social network, plays a significant role in building and maintaining your personal brand. One often overlooked aspect of LinkedIn is the URL associated with your profile. While it may seem trivial, a strategically chosen LinkedIn URL can have a powerful impact on your personal brand identity. In this article, we will explore the importance of a LinkedIn URL, how to get and customize it, and the best practices for using it effectively.

What is a LinkedIn URL and Why Does it Matter?

A LinkedIn URL is a web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of characters and numbers as your profile URL. For example, it might look something like this: “”. While this URL may be functional, it lacks personalization and fails to reflect your professional brand.

Having a customized LinkedIn URL allows you to showcase your personal brand more effectively. It not only looks more professional but also makes it easier for others to find and remember your profile. A well-crafted URL can enhance your online presence and increase your chances of being noticed by recruiters, potential employers, and other professionals in your industry.

How to Get and Change Your LinkedIn URL

Getting and changing your LinkedIn URL is a simple process. Follow the steps below:

Step 1: Accessing Your LinkedIn Profile Settings

To get started, log in to your LinkedIn account and navigate to your profile page. Look for the “Me” icon at the top of the page and click on it. A drop-down menu will appear. From the menu, select “View profile” to access your profile page.

Step 2: Editing Your Public Profile URL

On your profile page, locate the section with your profile picture, headline, and basic information. Just below that, you will find a button labeled “Edit public profile & URL.” Click on this button to proceed.

Step 3: Customizing Your LinkedIn URL

After clicking on the “Edit public profile & URL” button, you will be directed to a new page where you can customize your LinkedIn URL. Look for the section titled “Edit URL” and click on the pencil icon next to it.

A text box will appear, allowing you to enter your desired URL. It’s important to choose a URL that reflects your professional identity and is easy to remember. Ideally, it should include your full name or a variation of it.

Once you have entered your desired URL, click on the “Save” button to apply the changes. LinkedIn will automatically check if the URL is available. If it’s already taken, you will be prompted to choose a different one. Keep trying until you find an available URL that suits your needs.

Best Practices for Customizing Your LinkedIn URL

Now that you know how to customize your LinkedIn URL, let’s dive into some best practices to maximize its impact:

1. Keep it Professional

When customizing your LinkedIn URL, it’s essential to keep it professional. Avoid using nicknames, random numbers, or any other unprofessional elements. Stick to your full name or a variation that aligns with your personal brand.

2. Use Keywords

Keywords play a vital role in search engine optimization (SEO). Including relevant keywords in your LinkedIn URL can help improve your profile’s visibility in search results. For example, if you are a marketing professional, consider including the word “marketing” in your URL.

3. Make it Easy to Remember

A memorable LinkedIn URL is more likely to be shared and remembered by others. Aim for simplicity and avoid using complicated or lengthy combinations of characters. Short and sweet is the way to go.

4. Consistency is Key

Consistency is crucial when it comes to personal branding. Use the same LinkedIn URL across all your professional platforms, such as your resume, business cards, and other social media profiles. This creates a cohesive and recognizable online presence.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s time to start sharing it with others. Here are a few effective ways to share your LinkedIn URL:

1. Add it to Your Resume

Your resume is one of the most important tools for job applications. Including your LinkedIn URL on your resume allows potential employers to learn more about you and your professional background. Place it in the header or footer section of your resume for easy visibility.

2. Incorporate it in Your Email Signature

Adding your LinkedIn URL to your email signature is an excellent way to promote your professional brand with every email you send. It provides recipients with a quick and easy way to connect with you professionally. Consider using a hyperlink to make it clickable.

3. Share it on Social Media

Take advantage of other social media platforms to share your LinkedIn URL. Include it in your bio or about section on platforms like Twitter, Instagram, or Facebook. This allows your followers and friends to connect with you on LinkedIn as well.

4. Networking Events and Business Cards

When attending networking events or conferences, bring along business cards with your LinkedIn URL prominently displayed. Hand them out to people you meet, and they will have an easy way to connect with you online.

LinkedIn URL Optimization Tips

Now that you know how to get and customize your LinkedIn URL, let’s explore some additional tips to optimize its impact:

1. Include Your LinkedIn URL in Your Online Profiles

Make sure to include your LinkedIn URL in your other online profiles, such as your personal website or blog. This helps create a cohesive and interconnected online presence, making it easier for people to find and connect with you.

2. Utilize LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can utilize URL shorteners to create a more concise and user-friendly URL. Websites like Bitly or TinyURL allow you to shorten your URL while still directing users to your LinkedIn profile.

3. Regularly Update and Maintain Your Profile

Having a well-maintained and up-to-date LinkedIn profile is essential. Regularly update your profile with new skills, experiences, and achievements. This not only enhances your personal brand but also increases the chances of appearing in relevant search results.

4. Engage with Your Network

Building a strong network on LinkedIn requires active engagement. Interact with your connections by liking, commenting, and sharing their posts. This not only helps strengthen your professional relationships but also increases the visibility of your profile.


Your LinkedIn URL is more than just a web address. It is a powerful tool for enhancing your personal brand and increasing your professional visibility. By customizing your LinkedIn URL and incorporating it effectively into your online presence, you can significantly boost your personal brand identity. Take the time to choose a URL that reflects your professional identity, make it easy to remember, and consistently use it across all your professional platforms. With a strategically chosen LinkedIn URL, you can stand out from the crowd and make a lasting impression on potential employers, recruiters, and industry professionals.

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