The impact of a strong LinkedIn URL on personal branding in the digital age


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Strong LinkedIn URL for Personal Branding

In today’s digital age, personal branding is more important than ever. Whether you’re a seasoned professional or just starting out in your career, having a strong online presence is crucial for success. And one of the best ways to establish your personal brand is through LinkedIn, the world’s largest professional networking platform.

LinkedIn allows you to create a profile that showcases your skills, experience, and accomplishments. It serves as an online resume and networking tool, connecting you with potential employers, clients, and colleagues. But did you know that your LinkedIn URL plays a significant role in how you present yourself to the world?

When you first create a LinkedIn account, your profile is assigned a default URL that consists of random numbers and letters. This default URL is not only difficult to remember, but it also looks unprofessional. Fortunately, LinkedIn allows you to customize your URL to create a more personalized and branded link.

How to Get Your LinkedIn URL

Before you can customize your LinkedIn URL, you need to know where to find it. The process is simple:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL located under your profile picture. It should be in the format of

Once you have located your LinkedIn URL, you can proceed to customize it to reflect your personal brand.

How to Change Your LinkedIn URL

Changing your LinkedIn URL is a straightforward process. Here’s how to do it:

  1. Go to your LinkedIn profile page.
  2. Click on the “Edit public profile & URL” button located on the right side of your profile page.
  3. Under the “Edit URL” section on the right side of the page, click on the pencil icon next to your current URL.
  4. Type in your desired URL. Ideally, you should use your full name or a variation of it.
  5. Click “Save” to save your changes.

It’s important to note that once you have changed your LinkedIn URL, your old URL will no longer work. Therefore, it’s essential to update any online profiles, resumes, or business cards with your new URL to ensure consistency and avoid any broken links.

The Benefits of a Customized LinkedIn URL

Now that you know how to create a custom LinkedIn URL, let’s explore why it’s worth the effort:

1. Increased Visibility

A customized LinkedIn URL is more memorable and easier to share than a default URL filled with random characters. It allows you to promote your LinkedIn profile more effectively and ensures that potential employers or clients can easily find and connect with you. Whether you include your LinkedIn URL on your resume, business cards, or social media profiles, a customized URL will make a lasting impression.

2. Professionalism and Credibility

A personalized LinkedIn URL demonstrates professionalism and attention to detail. It shows that you have taken the time to create a polished online presence and are committed to building your personal brand. Employers and clients appreciate this level of professionalism and are more likely to view you as a credible and trustworthy candidate.

3. Brand Consistency

By customizing your LinkedIn URL, you can align it with your personal brand. Whether you’re a graphic designer, marketing professional, or software developer, your LinkedIn URL can reflect your area of expertise. For example, a graphic designer could use a URL like, while a marketing professional could opt for By incorporating relevant keywords into your URL, you can reinforce your personal brand and attract the right opportunities.

4. Search Engine Optimization (SEO)

A customized LinkedIn URL can also improve your search engine rankings. When someone searches for your name on Google or another search engine, your LinkedIn profile is likely to appear at the top of the search results. Having a customized URL that includes your name can help boost your profile’s visibility and make it easier for others to find you online.

Best Practices for LinkedIn URLs

When customizing your LinkedIn URL, keep the following best practices in mind:

1. Use Your Full Name

Whenever possible, use your full name or a variation of it in your LinkedIn URL. This makes it easier for others to identify you and ensures that your URL remains consistent across different platforms.

2. Avoid Special Characters

LinkedIn only allows letters, numbers, and hyphens in custom URLs. Avoid using special characters, spaces, or symbols as they may cause issues with the URL formatting.

3. Keep It Simple and Professional

Choose a LinkedIn URL that is simple, professional, and easy to remember. Avoid using nicknames, abbreviations, or unrelated words that may confuse others.

4. Be Mindful of Privacy Settings

Before customizing your LinkedIn URL, review your privacy settings to ensure that you are comfortable with the information you are making public. While your LinkedIn profile is typically visible to the public, you may have the option to restrict certain sections or choose who can see your activity.

How to Share Your LinkedIn URL

Once you have created a custom LinkedIn URL, you’ll want to share it with others to maximize its impact. Here are a few ways to promote your LinkedIn profile:

1. Include it on Your Resume

Your LinkedIn URL should be prominently featured on your resume. Include it in the header or footer of your resume, along with your contact information. This makes it easy for employers to access your LinkedIn profile and learn more about your qualifications.

2. Add it to Your Email Signature

Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you professionally. This allows potential clients or colleagues to view your profile and learn more about your skills and experience.

3. Share it on Social Media

Promote your LinkedIn profile on your other social media platforms. Post about your professional achievements, share articles or insights, and invite your followers to connect with you on LinkedIn. This cross-promotion can help you expand your network and reach a wider audience.

4. Network in Person

When attending networking events or industry conferences, bring along business cards that feature your LinkedIn URL. Hand them out to potential contacts and make it clear that you’re open to connecting on LinkedIn. This creates a seamless transition from offline to online networking.


A strong LinkedIn URL is a powerful tool for personal branding in the digital age. By customizing your URL, you can increase your visibility, showcase your professionalism, and align your online presence with your personal brand. Take the time to create a customized LinkedIn URL that reflects who you are and what you have to offer. It’s a small investment that can yield significant returns in terms of career opportunities and professional connections.

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