The impact of LinkedIn live videos on audience engagement


26 Sep 2023  •   4 minutes read

Author: Admin

The Impact of LinkedIn Live Videos on Audience Engagement

In today’s digital landscape, social media platforms play a crucial role in connecting professionals, businesses, and brands. LinkedIn, as the leading professional networking platform, has continuously evolved to provide new features and opportunities for engagement. One such feature that has gained significant attention and popularity is LinkedIn Live Videos.

What are LinkedIn Live Videos?

LinkedIn Live Videos is a feature that allows users to broadcast real-time video content to their network and beyond. It enables professionals and organizations to share live events, webinars, interviews, product launches, and other engaging content directly on their LinkedIn profiles and company pages.

LinkedIn Live Videos provide a unique opportunity to connect with your audience in a more personal and interactive way. It allows for real-time engagement through comments and reactions, fostering a sense of community and building stronger relationships with your network.

The Impact on Audience Engagement

The introduction of LinkedIn Live Videos has had a significant impact on audience engagement. Here are some key ways in which it has transformed the engagement landscape on LinkedIn:

1. Increased Reach and Visibility

LinkedIn Live Videos have the potential to reach a larger audience compared to regular posts or articles. When you go live on LinkedIn, your connections and followers receive notifications, increasing the chances of them tuning in to watch your video. Additionally, LinkedIn’s algorithm prioritizes live videos in the feed, giving them higher visibility and exposure to a broader audience.

By leveraging LinkedIn Live Videos, you can expand your reach and attract new followers, leading to increased engagement and potential business opportunities.

2. Real-Time Interaction

One of the primary benefits of LinkedIn Live Videos is the ability to interact with your audience in real-time. Viewers can leave comments, ask questions, and provide feedback during the live broadcast. This level of interactivity creates a more engaging and personalized experience, fostering a sense of community and connection.

As a content creator, you can respond to comments, address questions, and acknowledge viewer contributions during the live video. This two-way communication enhances the overall engagement and builds trust and credibility with your audience.

3. Longer Viewing Sessions

LinkedIn Live Videos tend to have longer viewing sessions compared to other types of content on the platform. When viewers tune in to watch a live video, they are more likely to stay engaged for an extended period. This increased attention span can be attributed to the real-time nature of the content and the interactivity it offers.

By capturing and holding your audience’s attention for a longer duration, LinkedIn Live Videos provide an opportunity to deliver more value, share insights, and establish yourself as an authority in your industry.

4. Enhanced Brand Visibility and Awareness

LinkedIn Live Videos offer a powerful tool for building brand visibility and awareness. By showcasing your expertise, sharing valuable content, and engaging with your audience, you can establish your brand as a thought leader and gain recognition within your industry.

When viewers engage with your live videos by leaving comments, sharing the video, or reacting to it, it increases the visibility of your content within their network. This ripple effect can significantly expand your brand’s reach and attract new followers and potential customers.

LinkedIn Engagement Best Practices for Live Videos

To maximize the impact of LinkedIn Live Videos on audience engagement, it’s essential to follow these best practices:

1. Plan and Prepare

Before going live on LinkedIn, take the time to plan and prepare your content. Define your goals, outline the key points you want to cover, and create a script or talking points to guide your live video. Consider the interests and needs of your target audience and tailor your content accordingly.

2. Promote Your Live Video

Building anticipation and generating buzz around your live video can help increase viewership and engagement. Use LinkedIn posts, articles, and other social media channels to promote your upcoming live video. Share teasers, behind-the-scenes glimpses, and key takeaways to pique the interest of your audience.

3. Engage with Your Audience

During the live video, actively engage with your audience by responding to comments, asking questions, and encouraging participation. Make your viewers feel valued and heard by acknowledging their contributions and addressing their queries. This interactive approach fosters a sense of community and encourages ongoing engagement.

4. Repurpose and Share

After the live video concludes, don’t let the content go to waste. Repurpose the video by editing it into shorter clips, creating highlight reels, or converting it into a blog post or article. Share these repurposed assets on LinkedIn and other social media platforms to continue driving engagement and reach.

LinkedIn Engagement Metrics and Analytics

Measuring the impact of your LinkedIn Live Videos on audience engagement is vital to understand what works and what doesn’t. LinkedIn provides various engagement metrics and analytics to help you track and analyze the performance of your live videos:

1. Video Views

LinkedIn provides data on the number of views your live video receives. This metric indicates the initial level of interest and reach of your content. It’s essential to monitor the views and compare them with your other videos to assess the effectiveness of your live videos in attracting viewers.

2. Engagement Rate

The engagement rate measures the level of interaction and engagement your live video generates. It takes into account metrics such as likes, comments, shares, and reactions. Calculating the engagement rate allows you to evaluate the impact of your content and make informed decisions for future live videos.

Engagement Rate Formula:

Total Engagements (Likes + Comments + Shares + Reactions) / Total Video Views x 100

3. Audience Retention

LinkedIn provides insights into the average watch time and audience retention for your live videos. This data helps you understand how long viewers are staying engaged with your content and identify any areas where viewers may be dropping off. By analyzing audience retention, you can optimize your live videos for maximum engagement.

4. Follower Insights

LinkedIn’s follower insights provide valuable information about your audience demographics, interests, and engagement patterns. By understanding your followers better, you can tailor your live videos to resonate with their preferences and optimize engagement.


LinkedIn Live Videos have revolutionized audience engagement on the platform. They offer a unique opportunity to connect with your audience in real-time, foster a sense of community, and build stronger relationships. By following best practices and leveraging the available engagement metrics and analytics, you can maximize the impact of your live videos and boost your LinkedIn engagement rate.

So, if you’re looking to take your LinkedIn presence to the next level and increase your audience engagement, it’s time to consider incorporating LinkedIn Live Videos into your content strategy. Embrace the power of live video and unlock new possibilities for connection, visibility, and growth on LinkedIn.

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