The impact of personalization and customization in LinkedIn Premium InMail messages


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Personalization in LinkedIn Premium InMail Messages

LinkedIn Premium is a paid subscription service offered by LinkedIn that provides enhanced features and benefits to its users. One of the key features of LinkedIn Premium is InMail, which allows users to send direct messages to other LinkedIn members who are not in their network. InMail messages can be a powerful tool for networking, job searching, and business development. However, the impact of these messages can be greatly enhanced by personalization and customization.

Why is Personalization Important?

When sending InMail messages on LinkedIn, it is important to remember that you are reaching out to real people with their own individual preferences and interests. Generic, impersonal messages are likely to be ignored or deleted. Personalization is the key to grabbing the recipient’s attention and increasing the chances of a positive response.

By taking the time to personalize your InMail messages, you demonstrate that you have done your research and are genuinely interested in connecting with the recipient. This can help you stand out from the crowd and make a lasting impression.

How to Personalize InMail Messages

There are several ways to personalize your InMail messages to increase their effectiveness:

1. Reference Shared Connections or Interests

Start your InMail message by mentioning any shared connections or interests you have with the recipient. This shows that you have taken the time to research their profile and find common ground. For example, you could say something like, “I noticed that we both know John Smith from ABC Company. I would love to connect and learn more about your experience in the industry.”

2. Mention Relevant Achievements or Projects

If the recipient has recently achieved something noteworthy or worked on a high-profile project, mention it in your InMail message. This shows that you have taken the time to research their background and are genuinely interested in their work. For example, you could say something like, “Congratulations on your recent promotion to Vice President! I have been following your career and would love to discuss potential collaboration opportunities.”

3. Tailor the Message to Their Industry or Role

Take the time to understand the recipient’s industry or role and tailor your InMail message accordingly. This shows that you have a genuine interest in their field and are not simply sending out generic messages. For example, if you are reaching out to a marketing professional, you could say something like, “As a fellow marketer, I have been impressed by your recent campaign. I would love to connect and exchange ideas.”

4. Keep it Short and Concise

While personalization is important, it is also crucial to keep your InMail message short and concise. Most LinkedIn users are busy professionals who receive numerous messages every day. A lengthy, wordy message is likely to be ignored or deleted. Keep your message focused and to the point, highlighting the key reasons why you are reaching out and what you can offer.

Customization Features in LinkedIn Premium InMail

LinkedIn Premium offers several customization features that can further enhance the impact of your InMail messages:

1. Customized Templates

LinkedIn Premium allows you to create and save customized message templates that can be used for different types of outreach. This can save you time and ensure consistency in your messaging. However, it is important to customize these templates for each individual recipient to maintain a personal touch.

2. Dynamic Variables

LinkedIn Premium also offers dynamic variables that can be inserted into your InMail messages to personalize them for each recipient. These variables include the recipient’s name, company, and position. By using dynamic variables, you can create a sense of individualization and make your message feel more tailored to the recipient.

3. A/B Testing

LinkedIn Premium provides A/B testing capabilities, allowing you to test different versions of your InMail messages to see which ones perform better. This can help you optimize your messaging and increase your response rates over time. By analyzing the analytics provided by LinkedIn Premium, you can gain valuable insights into what works and what doesn’t.

Is LinkedIn Premium Worth It?

LinkedIn Premium offers a range of benefits and features beyond just InMail customization. Some of the key benefits of LinkedIn Premium include:

1. Increased Visibility

LinkedIn Premium users have access to advanced search filters and can see who has viewed their profile. This can help you identify potential connections and opportunities that may not be visible to non-Premium users. Increased visibility can greatly enhance your networking and job search efforts.

2. In-depth Analytics

LinkedIn Premium provides detailed analytics on the performance of your profile, InMail messages, and job applications. This data can help you track your progress, identify areas for improvement, and make data-driven decisions to enhance your LinkedIn presence. Analytics can provide valuable insights into the effectiveness of your personalization efforts.

3. Access to Premium Features

LinkedIn Premium offers additional features such as LinkedIn Learning, which provides access to a wide range of online courses and tutorials. This can help you enhance your skills and stay up-to-date with industry trends. Premium users also have the ability to message anyone on LinkedIn, even if they are not in their network, opening up new networking opportunities.

4. Job Search Assistance

LinkedIn Premium offers enhanced job search capabilities, including access to the LinkedIn Job Seeker Badge, priority placement in job applicant lists, and additional search filters. These features can help you stand out from other job seekers and increase your chances of finding the right opportunity.


Personalization and customization are key to maximizing the impact of LinkedIn Premium InMail messages. By taking the time to personalize your messages and leveraging the customization features offered by LinkedIn Premium, you can increase your chances of getting a positive response and achieving your networking and business development goals.

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