The impact of sharing and creating original content on LinkedIn to establish credibility


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of LinkedIn: Establishing Credibility through Sharing and Creating Original Content

LinkedIn has become the go-to platform for professionals looking to connect and network with others in their industry. With over 740 million members worldwide, it offers a unique opportunity to showcase your expertise, build your professional brand, and establish credibility.

Why LinkedIn Matters

In today’s digital age, having a strong online presence is crucial for career success. LinkedIn allows professionals to create a comprehensive profile that highlights their skills, experience, and accomplishments. It serves as an online resume and a platform to showcase your expertise to a global audience.

By sharing and creating original content on LinkedIn, you can position yourself as a thought leader in your industry and establish credibility among your peers. This can lead to new career opportunities, partnerships, and connections that can further enhance your professional growth.

How to Get Your LinkedIn URL

Your LinkedIn URL is the link that leads directly to your profile. It is important to have an easy-to-remember and professional-looking URL to make it easier for others to find and connect with you. Here’s how you can get your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. Look for the URL under your profile picture. It will be in the format “”.

Customizing Your LinkedIn URL

While LinkedIn provides you with a default URL, you have the option to customize it to make it more personalized and professional. Customizing your LinkedIn URL can make it easier to share with others and can also help with search engine optimization. Here’s how you can change your LinkedIn URL:

  1. On your LinkedIn profile page, click on the “Edit public profile & URL” button.
  2. Under the “Edit URL” section on the right-hand side, click on the pencil icon next to your current URL.
  3. Type in your desired URL using your name or a variation of it.
  4. Click on “Save” to confirm the changes.

Sharing Your LinkedIn URL

Once you have your LinkedIn URL, it is important to share it with others to increase your visibility and expand your professional network. Here are some ways you can share your LinkedIn URL:

  1. Add your LinkedIn URL to your email signature. This way, anyone you correspond with will have easy access to your profile.
  2. Include your LinkedIn URL on your business cards. This is a great way to share your profile with new contacts you meet in person.
  3. Share your LinkedIn URL in your social media profiles. By including it in your bio or about section, you can direct your followers to your LinkedIn profile.
  4. Include your LinkedIn URL on your resume. This allows potential employers to easily access more information about you and your professional background.

Creating Original Content on LinkedIn

One of the most effective ways to establish credibility on LinkedIn is by creating and sharing original content. LinkedIn offers a publishing platform called “LinkedIn Articles” that allows you to share long-form posts with your network. Here are some tips for creating original content on LinkedIn:

  1. Identify your target audience: Before you start creating content, it is important to understand who your target audience is. This will help you tailor your content to their needs and interests.
  2. Choose relevant topics: Select topics that are relevant to your industry and expertise. This will help position you as a knowledgeable professional in your field.
  3. Provide value: Make sure your content provides value to your audience. Whether it’s sharing insights, tips, or industry trends, aim to educate and inform your readers.
  4. Use visuals: Incorporate visuals such as images, infographics, or videos to make your content more engaging and visually appealing.
  5. Engage with your audience: Respond to comments and engage in discussions with your audience. This will help build relationships and establish yourself as an approachable expert.
  6. Promote your content: Share your LinkedIn articles on other social media platforms to expand your reach and attract a wider audience.

The Impact of Sharing on LinkedIn

Sharing content on LinkedIn is not only a great way to establish credibility but also to stay connected with your professional network. By sharing relevant and valuable content, you can position yourself as a trusted source of information and build your reputation as a thought leader.

When sharing content on LinkedIn, keep the following tips in mind:

  • Curate content from reputable sources: Share articles, blog posts, and news updates from trusted sources in your industry. This will help solidify your expertise and provide valuable content to your network.
  • Add your insights: When sharing content, don’t just share the link. Add a brief comment or your thoughts on why you found the content valuable or relevant. This shows that you have taken the time to read and understand the content.
  • Engage with your network: Encourage discussions by asking questions or seeking opinions from your network. This will help foster engagement and build relationships.
  • Be consistent: Regularly share content on LinkedIn to stay visible and top of mind with your connections. Consistency is key to building credibility and maintaining an active presence on the platform.


LinkedIn is a powerful platform that can help you establish credibility, enhance your professional brand, and connect with others in your industry. By sharing and creating original content, you can position yourself as a thought leader and attract new career opportunities. Remember to customize your LinkedIn URL, share it with others, and engage with your network to maximize the impact of your presence on LinkedIn. Start leveraging the power of LinkedIn today and take your professional profile to new heights!

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