The impact of sharing your LinkedIn URL on building a strong personal brand


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Sharing Your LinkedIn URL for Building a Strong Personal Brand

As the world becomes increasingly digital, having a strong online presence is essential for professionals in all industries. One platform that has become crucial for building and maintaining a professional network is LinkedIn. With over 740 million members, LinkedIn offers a unique opportunity to connect with colleagues, industry leaders, and potential employers. One way to enhance your LinkedIn profile and make it easy for others to find you is by sharing your LinkedIn URL. In this article, we will explore the impact of sharing your LinkedIn URL on building a strong personal brand and provide tips on how to optimize and share your LinkedIn profile link.

What is a LinkedIn URL and How to Get Yours

Your LinkedIn URL is a unique web address that directs people to your LinkedIn profile. By default, your LinkedIn URL will be a series of random numbers and letters. However, you have the option to customize it to make it more memorable and professional. To get your LinkedIn URL, follow these steps:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button and click on it.

3. On the right side of the page, you will see your current LinkedIn URL under the “Edit URL” section.

4. If you haven’t customized your URL yet, you will see an “Edit” button. Click on it to customize your LinkedIn URL.

Customizing your LinkedIn URL allows you to create a personalized and professional web address that is easy to remember and share with others. It also helps in optimizing your LinkedIn profile for search engines, making it more discoverable to potential employers or clients.

How to Customize Your LinkedIn URL

To customize your LinkedIn URL, follow these steps:

1. After clicking on the “Edit” button next to your current LinkedIn URL, a box will appear where you can enter your new URL.

2. Keep in mind that your LinkedIn URL must be between 5 and 30 characters and can only contain letters, numbers, hyphens, or underscores.

3. Choose a URL that is professional and easy to remember. Ideally, it should include your full name or a variation of it.

4. Once you have entered your desired URL, click on the “Save” button to apply the changes.

Customizing your LinkedIn URL not only makes it easier to share with others, but it also adds a personal touch to your profile. It shows that you have taken the time to create a professional online presence and are serious about building your personal brand.

Why Sharing Your LinkedIn URL is Important for Building a Strong Personal Brand

Your LinkedIn profile serves as a virtual resume and professional portfolio. Sharing your LinkedIn URL helps in building a strong personal brand by:

1. Increasing Visibility: By sharing your LinkedIn URL, you make it easier for others to find and connect with you. Whether it’s potential employers, colleagues, or clients, sharing your LinkedIn profile link allows them to quickly access your professional information and learn more about your skills and experience.

2. Establishing Credibility: A strong LinkedIn profile can establish credibility in your industry. By sharing your LinkedIn URL, you showcase your professional achievements, recommendations, and connections, which can help build trust and credibility among your peers.

3. Networking Opportunities: LinkedIn is a powerful networking platform. By sharing your LinkedIn URL, you open doors to potential networking opportunities. Others can easily connect with you, message you, or endorse your skills, which can lead to valuable professional relationships.

4. Personal Branding: Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL and sharing it, you create a consistent online presence that aligns with your personal brand. It helps in showcasing your skills, expertise, and unique value proposition to your target audience.

Where to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s time to start sharing it strategically. Here are some key places where you can share your LinkedIn URL:

1. Resume/CV: Include your LinkedIn URL in the contact information section of your resume or CV. This allows potential employers to easily access your LinkedIn profile and learn more about your professional background.

2. Email Signature: Add your LinkedIn URL to your email signature. This way, every time you send an email, the recipient can easily click on the link and visit your profile.

3. Business Cards: If you have physical business cards, include your LinkedIn URL alongside your other contact information. This allows people you meet at networking events or conferences to connect with you on LinkedIn.

4. Social Media Profiles: Include your LinkedIn URL in the bio or about section of your other social media profiles, such as Twitter, Facebook, or Instagram. This allows your followers and connections on other platforms to discover and connect with you on LinkedIn.

5. Personal Website or Blog: If you have a personal website or blog, add a prominent link or button to your LinkedIn profile. This encourages visitors to explore your professional profile and connect with you on LinkedIn.

LinkedIn URL Optimization Tips

To make the most out of your LinkedIn URL, consider the following optimization tips:

1. Use Keywords: Incorporate relevant keywords in your LinkedIn URL. This helps in optimizing your profile for search engines and increases the chances of your profile appearing in relevant search results.

2. Keep it Consistent: Use the same LinkedIn URL across all your online platforms and professional materials. This creates a consistent online presence and makes it easier for others to find and connect with you.

3. Regularly Update Your Profile: Keep your LinkedIn profile up to date with your latest experiences, skills, and achievements. This ensures that anyone visiting your profile through your LinkedIn URL gets an accurate and comprehensive view of your professional background.


Your LinkedIn URL is an important tool for building a strong personal brand and enhancing your professional online presence. By customizing and sharing your LinkedIn URL, you increase your visibility, establish credibility, and open doors to valuable networking opportunities. Remember to strategically share your LinkedIn URL in your resume, email signature, business cards, and other online platforms to maximize its impact. By optimizing your LinkedIn URL and keeping your profile up to date, you can leverage this powerful platform to build a strong personal brand that resonates with your target audience.

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