The impact of sharing your LinkedIn URL on job search success


26 Sep 2023  •   4 minutes read

Author: Admin

The Importance of Customizing Your LinkedIn URL

In today’s digital age, having an online presence is crucial for anyone looking to advance their career. One of the most popular platforms for professionals is LinkedIn, a social networking site designed specifically for business purposes. LinkedIn allows users to create a professional profile, connect with colleagues and potential employers, and even search for job opportunities. When it comes to job search success, one often overlooked aspect is the impact of sharing your LinkedIn URL. In this article, we will explore why customizing your LinkedIn URL is essential for job search success and how to make the most of this powerful tool.

What is a LinkedIn URL?

Before we dive into the importance of customizing your LinkedIn URL, let’s first define what it is. A LinkedIn URL is a unique web address that directs to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your URL, such as “”. However, you have the option to customize this URL to make it more personalized and professional.

Why Customizing Your LinkedIn URL Matters

Customizing your LinkedIn URL may seem like a small detail, but it can have a significant impact on your job search success. Here are a few reasons why:

1. Professionalism

Having a customized LinkedIn URL adds a touch of professionalism to your profile. Instead of a long string of numbers and letters, a personalized URL conveys that you are serious about your professional image. It shows potential employers that you have taken the time to create a cohesive online presence, which can leave a positive impression.

2. Branding

Customizing your LinkedIn URL allows you to incorporate your name or brand into your profile. This can be especially beneficial if you have a common name or if you are trying to establish yourself as an expert in your field. A personalized URL helps you stand out from the crowd and makes it easier for others to find and remember your profile.

3. Search Engine Optimization

When you customize your LinkedIn URL, you have the opportunity to include keywords that are relevant to your industry or the type of job you are seeking. This can improve your search engine optimization (SEO) and increase the visibility of your profile in search results. By optimizing your URL, you are more likely to be found by recruiters and hiring managers who are searching for candidates with your skills and experience.

4. Easy Sharing

Sharing a customized LinkedIn URL is much easier than sharing a long, random string of characters. It looks cleaner and more professional on business cards, email signatures, and other promotional materials. When you hand out your business card or send an email with your LinkedIn URL, it is more likely to be clicked and visited by the recipient. This can lead to more connections, job opportunities, and ultimately, job search success.

How to Customize Your LinkedIn URL

Now that you understand the importance of customizing your LinkedIn URL, let’s explore how to do it. Follow these steps:

1. Log in to your LinkedIn account

The first step to customizing your LinkedIn URL is to log in to your LinkedIn account. If you don’t have an account yet, you can sign up for free by visiting and following the registration process.

2. Go to your profile

Once you are logged in, navigate to your profile by clicking on “Me” in the top navigation bar, and then selecting “View profile” from the dropdown menu.

3. Edit your public profile URL

In your profile, locate the section that displays your current LinkedIn URL. It should be located below your profile picture and headline. Click on the “Edit public profile & URL” link next to your URL.

4. Customize your URL

In the pop-up window that appears, you will see your current URL and an option to edit it. Click on the pencil icon next to your URL to begin customizing it.

5. Choose your custom URL

When customizing your LinkedIn URL, you have a few options to consider. Ideally, you want to use your name or a variation of it. If your name is already taken, you can try adding your middle initial, a hyphen, or another relevant identifier. For example, if John Smith is already taken, you could try variations like “johnsmith123”, “john-smith”, or “jsmith”. Experiment with different options until you find one that is available and suits your preferences.

6. Save your changes

Once you have chosen your custom LinkedIn URL, click the “Save” button to apply your changes. Your new URL will be immediately updated and can be used to access your profile.

Best Practices for Sharing Your LinkedIn URL

Now that you have customized your LinkedIn URL, it’s time to make the most of it. Here are some best practices for sharing your LinkedIn URL:

1. Include it on your resume

One of the most important places to share your LinkedIn URL is on your resume. Include it in the contact information section, along with your email address and phone number. This allows potential employers to easily access your profile and learn more about your qualifications.

2. Add it to your email signature

Another effective way to share your LinkedIn URL is by adding it to your email signature. This way, every time you send an email, the recipient will have a direct link to your profile. It’s a subtle yet powerful way to promote your professional presence.

3. Include it on your business card

If you have business cards, be sure to include your customized LinkedIn URL on them. This allows you to connect with people you meet in person and gives them an easy way to learn more about you and your professional background.

4. Share it on social media

Take advantage of other social media platforms to share your LinkedIn URL. Include it in your bio or about section on platforms like Twitter, Facebook, and Instagram. This can attract more connections and increase your visibility among your social network.


Customizing your LinkedIn URL may seem like a small detail, but it can have a big impact on your job search success. By making your URL more personalized and professional, you increase your chances of leaving a positive impression on potential employers. Remember to optimize your URL with relevant keywords and share it strategically on your resume, email signature, business cards, and social media profiles. By leveraging the power of your customized LinkedIn URL, you can enhance your online presence and increase your chances of landing your dream job.

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