The impact of short URLs on the effectiveness of LinkedIn profiles


26 Sep 2023  •   5 minutes read

Author: Admin

When it comes to networking and professional branding, LinkedIn is the go-to platform for professionals across industries. With over 740 million members worldwide, LinkedIn provides a powerful platform to connect, engage, and showcase your professional achievements.

One of the key elements of your LinkedIn profile is the URL that represents your profile. By default, LinkedIn assigns a long and complex URL to your profile, which can be challenging to remember and share. However, by customizing and shortening your LinkedIn URL, you can enhance the effectiveness of your profile and make it more accessible to others.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It serves as your online identity on the platform and can be shared with others to connect, network, and showcase your professional background. By default, LinkedIn assigns a URL to your profile based on your name and adds a series of random numbers and letters to ensure uniqueness.

For example, a default LinkedIn URL might look like this:

While this URL works, it can be challenging to remember and share with others. That’s where customizing and shortening your LinkedIn URL comes into play.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t explored your profile settings yet, you may be wondering how to find and access your LinkedIn URL. Fortunately, the process is simple and straightforward. Just follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Look for the “Edit public profile & URL” option, which is usually located on the right-hand side of your profile page.
  3. Click on the pencil icon next to the URL section.
  4. A pop-up window will appear with your current LinkedIn URL. You can copy and share this URL as it is or choose to customize it.

How to Change Your LinkedIn URL

If you want to make your LinkedIn URL more personalized and memorable, you can customize it to reflect your name, profession, or brand. Here’s how you can change your LinkedIn URL:

  1. Follow steps 1-3 mentioned in the previous section to access the URL settings.
  2. In the pop-up window, you’ll see an option to customize your URL. Click on the “Edit” button next to the URL.
  3. Enter the desired URL in the text field. Keep in mind that LinkedIn only allows you to use letters, numbers, and hyphens in your custom URL.
  4. Once you’ve entered your desired URL, click on “Save” to save the changes.

It’s important to note that once you’ve customized your LinkedIn URL, it becomes unique to you. No other LinkedIn user can claim the same URL, ensuring that your online presence is distinct and easily recognizable.

The Impact of Short URLs on LinkedIn Profiles

Now that you know how to get and customize your LinkedIn URL, let’s explore the impact of short URLs on the effectiveness of LinkedIn profiles. Short URLs offer several advantages that can enhance your profile visibility, networking opportunities, and personal branding:

1. Memorability and Shareability

A short and memorable URL is easier to remember and share with others. When networking or promoting your LinkedIn profile, sharing a concise and recognizable URL increases the likelihood of others visiting your profile. It also makes it easier for individuals to recommend your profile to others by simply sharing your URL.

For example, if your LinkedIn URL is something like:

It may be challenging for others to remember or type correctly. However, if you customize it to:

The URL becomes shorter, more memorable, and easier to share.

2. Professionalism and Branding

A customized and shortened LinkedIn URL adds a touch of professionalism to your profile. It showcases your attention to detail and commitment to personal branding. When potential employers, clients, or colleagues come across your concise and customized URL, it reflects positively on your professional image.

By incorporating your name or brand into your URL, you create a cohesive online presence that aligns with your professional goals and aspirations. It helps you stand out from the crowd and leaves a lasting impression on those who visit your profile.

3. Search Engine Optimization (SEO)

A shorter and more concise URL can improve your visibility on search engines. When someone searches for your name or relevant keywords on search engines like Google, your LinkedIn profile is more likely to appear in the search results if you have a customized and optimized URL.

Search engines often prioritize shorter and keyword-rich URLs, as they are considered more relevant and user-friendly. By customizing your LinkedIn URL with relevant keywords related to your profession or industry, you increase the chances of your profile appearing in search engine results.

4. Easy Integration in Various Platforms

Shorter URLs are easier to integrate into various platforms and mediums. Whether you’re including your LinkedIn profile on your resume, business card, email signature, or social media profiles, a concise URL takes up less space and looks cleaner.

For example, when adding your LinkedIn URL to your resume, you want to ensure it doesn’t take up too much space or disrupt the overall formatting. A shorter and customized URL allows you to include it seamlessly without compromising the design and layout of your resume.

How to Optimize Your LinkedIn URL

Now that you understand the impact of short URLs on LinkedIn profiles, it’s essential to optimize your LinkedIn URL for maximum effectiveness. Here are a few tips to help you optimize your URL:

1. Use Your Name

When customizing your LinkedIn URL, try to include your name in some form. Using your name makes it easier for others to identify you and ensures that your URL is personalized and unique to you.

For example, if your name is John Doe, consider customizing your URL to:

This makes it clear that the profile belongs to John Doe and increases the chances of your profile being found in searches.

2. Include Keywords

Consider incorporating relevant keywords related to your profession or industry into your LinkedIn URL. By doing so, you increase the chances of your profile appearing in search engine results when someone searches for those keywords.

For example, if you’re a digital marketer specializing in social media, you can customize your URL to:

This URL includes both your name and a relevant keyword, making it more searchable and optimized.

3. Avoid Special Characters

When customizing your LinkedIn URL, it’s best to avoid using special characters. Stick to letters, numbers, and hyphens to ensure compatibility and ease of use across various platforms.

Using special characters or symbols may cause issues when sharing your URL or linking it to other platforms. It’s best to keep it simple and straightforward.

4. Update Your LinkedIn Profile

Customizing your LinkedIn URL is just one part of optimizing your profile. To make the most of your URL, ensure that your LinkedIn profile is complete, up-to-date, and showcases your skills, experience, and achievements.

Regularly update your profile with relevant information, including your current job title, summary, experience, education, and certifications. The more comprehensive and detailed your profile, the more compelling it becomes for others to connect and engage with you.


Customizing and shortening your LinkedIn URL can have a significant impact on the effectiveness of your profile. It enhances memorability, professionalism, and search engine visibility while making it easier to share and integrate into various platforms.

By following the steps outlined in this article, you can easily get, customize, and optimize your LinkedIn URL to reflect your professional identity and goals. Remember to keep it concise, memorable, and relevant to maximize the benefits of your LinkedIn profile.

So, what are you waiting for? Take control of your online presence and start leveraging the power of a short and customized LinkedIn URL today!

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