The importance of a consistent LinkedIn URL across all platforms

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26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Consistent LinkedIn URL

In today’s digital age, having a strong online presence is crucial for personal and professional success. And one platform that holds immense value for professionals is LinkedIn. With over 700 million users worldwide, LinkedIn has become the go-to platform for networking, job hunting, and building your personal brand. Your LinkedIn profile serves as an online resume and a reflection of your professional identity. It’s a place where potential employers, clients, and industry peers can learn more about you and your accomplishments.

What is a LinkedIn URL?

Before we dive into the importance of having a consistent LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically includes your name and some random numbers or letters, making it difficult to remember or share with others. For example, a standard LinkedIn URL might look something like this: www.linkedin.com/in/johndoe123456789.

While this default URL assigned by LinkedIn is functional, it lacks personalization and does not reflect your personal brand. However, LinkedIn allows users to customize their URL to make it more professional and memorable.

Why is a Consistent LinkedIn URL Important?

A consistent LinkedIn URL is important for several reasons. Let’s explore some of the key benefits:

1. Branding and Professionalism

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you can create a more professional and cohesive online presence. A personalized URL that includes your name not only looks more polished but also helps in building brand recognition. Consistency across all platforms, including your LinkedIn URL, reinforces your professional identity and strengthens your personal brand.

2. Easy Sharing and Memorability

A customized LinkedIn URL is much easier to share and remember compared to the default URL. Whether you’re networking at an event, sending out resumes, or connecting with new clients, having a short and memorable URL makes it effortless for others to find and access your LinkedIn profile. It eliminates the need for them to search for your profile manually, increasing the chances of engagement and connection.

3. Improved Search Engine Optimization (SEO)

A consistent LinkedIn URL can also play a role in improving your search engine visibility. When someone searches for your name on search engines like Google, your LinkedIn profile is often one of the top results. By customizing your LinkedIn URL with your name, you make it easier for search engines to identify and index your profile. This can help boost your online presence and ensure that your LinkedIn profile appears higher in search engine rankings.

4. Professional Networking

LinkedIn is all about networking and connecting with professionals in your industry. Having a consistent LinkedIn URL makes it easier for others to find and connect with you. Whether it’s a potential employer, a client, or a colleague, a memorable URL increases the chances of receiving connection requests and expanding your professional network. It also demonstrates your attention to detail and professionalism, which can make a positive impression on others.

How to Get a Custom LinkedIn URL

Now that you understand the importance of a consistent LinkedIn URL, let’s explore the steps to get a custom LinkedIn URL:

Step 1: Edit Your Public Profile

To get a custom LinkedIn URL, you first need to edit your public profile settings. Here’s how:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or avatar in the top right corner of the screen.
  3. Select “Settings & Privacy” from the dropdown menu.
  4. Under the “Privacy” tab, click on “Edit your public profile.”

Step 2: Customize Your URL

Once you’re on the public profile editing page, you can customize your LinkedIn URL:

  1. Scroll down to the “Edit URL” section.
  2. Click on the pencil icon next to your current URL.
  3. Type in your desired URL in the text box. It’s recommended to use your full name or a variation of it.
  4. Click “Save” to save your changes.

Tips for Choosing a Custom LinkedIn URL

When choosing a custom LinkedIn URL, keep the following tips in mind:

  • Keep it Simple: Aim for a URL that is short, simple, and easy to remember.
  • Use Your Name: Ideally, your custom URL should include your full name or a variation of it.
  • Avoid Numbers and Special Characters: To keep it clean and professional, avoid using numbers or special characters in your URL.
  • Be Consistent: If possible, try to use the same custom URL across all your social media platforms for consistency.
  • Check Availability: Before finalizing your custom URL, make sure it’s available and not already taken by someone else.

How to Change Your LinkedIn URL

If you already have a custom LinkedIn URL but want to change it, follow these steps:

Step 1: Edit Your Public Profile

Sign in to your LinkedIn account and go to your profile settings by clicking on your profile picture or avatar in the top right corner of the screen. From the dropdown menu, select “Settings & Privacy.” Under the “Privacy” tab, click on “Edit your public profile.”

Step 2: Edit Your URL

Scroll down to the “Edit URL” section and click on the pencil icon next to your current URL. Delete the existing URL and enter your new desired URL. Click “Save” to save your changes.

Where to Find Your LinkedIn URL on the App

If you prefer using the LinkedIn mobile app, here’s how you can find your LinkedIn URL:

  1. Open the LinkedIn app on your device.
  2. Tap on your profile picture or avatar in the top left corner of the screen.
  3. Scroll down and tap on the “View Profile” option.
  4. Tap on the “More” button (three dots) in the top right corner of the screen.
  5. Select “Copy Profile Link” from the dropdown menu.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can use URL shorteners to create a shorter and more manageable URL. Some popular URL shorteners you can use include Bitly, TinyURL, and Rebrandly. Simply copy your LinkedIn URL and paste it into the URL shortener tool of your choice. The tool will generate a shorter URL that you can use and share.

Using Your LinkedIn URL on Your Resume and Business Card

Your LinkedIn URL is a valuable asset that you can showcase on your resume and business card. Including your LinkedIn URL on your resume allows potential employers and recruiters to easily access your profile and learn more about your professional experience. Similarly, adding your LinkedIn URL to your business card allows people you meet to connect with you quickly and conveniently. Make sure to use your customized LinkedIn URL for maximum impact and branding.

Conclusion

A consistent LinkedIn URL is a powerful tool for personal branding, networking, and online visibility. By customizing your LinkedIn URL, you can create a more professional and memorable online presence. It helps in building your personal brand, makes it easier to share and remember your profile, improves your search engine visibility, and enhances your professional networking opportunities. Take the time to customize your LinkedIn URL and make it a part of your personal brand strategy today.

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