The importance of a professional-looking shortened LinkedIn URL.


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Professional-Looking Shortened LinkedIn URL

In today’s digital age, having a strong online presence is crucial for professional success. One of the most important platforms for professionals is LinkedIn, a social networking site designed specifically for business networking and career development. LinkedIn allows users to create a profile that serves as an online resume, showcasing their skills, experience, and achievements. However, many professionals overlook the importance of optimizing their LinkedIn URL, often leaving it as a long string of random characters. In this article, we will explore why having a professional-looking shortened LinkedIn URL is important and how you can optimize it for your profile.

The Importance of a Professional-Looking LinkedIn URL

Your LinkedIn URL is essentially your online business card. It’s the link that you share with others to direct them to your LinkedIn profile. A professional-looking shortened LinkedIn URL can have several benefits:

1. Easy to Remember and Share

A long, random LinkedIn URL can be difficult to remember and share with others. Imagine meeting someone at a networking event and trying to verbally communicate your LinkedIn profile URL. It’s much easier to say “” than a long string of characters. A professional-looking shortened LinkedIn URL is not only easier to remember, but it also looks cleaner and more polished when shared on business cards, email signatures, or social media profiles.

2. Enhances Your Personal Brand

Your LinkedIn profile is an extension of your personal brand. It’s an opportunity to showcase your skills, experience, and professional achievements. By customizing your LinkedIn URL to include your name or a variation of it, you are reinforcing your personal brand and making it easier for others to find and connect with you. A professional-looking LinkedIn URL gives the impression that you take your personal brand seriously and are committed to presenting yourself in a professional manner.

3. Improves Search Engine Optimization (SEO)

Search engine optimization (SEO) is the practice of optimizing your online content to rank higher in search engine results. When you customize your LinkedIn URL to include your name or relevant keywords, you are increasing the chances of your profile appearing in search engine results when someone searches for your name or related industry terms. This can be especially beneficial if you are actively job-seeking or trying to establish yourself as an industry expert.

4. Increases Profile Credibility

A professional-looking shortened LinkedIn URL adds credibility to your profile. It shows that you have taken the time to optimize your online presence and have a deliberate strategy for managing your personal brand. In a competitive job market, having a professional-looking LinkedIn URL can give you an edge over other candidates and make a positive impression on potential employers or clients.

How to Get a Shortened LinkedIn URL

Now that we understand the importance of having a professional-looking shortened LinkedIn URL, let’s explore how you can obtain one:

1. Find Your LinkedIn URL

To get started, you need to locate your current LinkedIn URL. Here’s how:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section that displays your profile URL.

Once you have found your LinkedIn URL, you can proceed to customize it.

2. Customize Your LinkedIn URL

LinkedIn provides users with the ability to customize their URL. Follow these steps to create your professional-looking shortened LinkedIn URL:

  1. On your LinkedIn profile page, click on the “Edit public profile & URL” button.
  2. Under the “Edit URL” section on the right side of the page, click on the pencil icon next to your current URL.
  3. Type in your desired URL, keeping in mind that it should be professional and reflective of your personal brand.
  4. Click on the “Save” button to save your changes.

It’s important to note that your desired URL may not be available if someone else has already claimed it. In that case, try variations of your name or include relevant keywords to find an available URL.

3. Share Your Professional-Looking LinkedIn URL

Once you have customized your LinkedIn URL, it’s time to start sharing it with others. Here are a few places where you can showcase your professional-looking shortened LinkedIn URL:

  • Business cards: Include your LinkedIn URL on your business cards to make it easy for people to connect with you online.
  • Email signature: Add your LinkedIn URL to your email signature to promote your online presence.
  • Resume: Include your LinkedIn URL on your resume to provide employers with an easy way to access your profile.
  • Social media profiles: Update your social media profiles, such as Twitter or Instagram, with your professional-looking shortened LinkedIn URL.
  • Personal website or blog: If you have a personal website or blog, include a link to your LinkedIn profile using your professional-looking shortened URL.

By strategically sharing your professional-looking shortened LinkedIn URL, you are increasing your visibility and making it easier for others to connect with you professionally.


A professional-looking shortened LinkedIn URL is an essential component of building and managing your online presence. It enhances your personal brand, improves search engine optimization, and increases your profile credibility. By taking the time to customize your LinkedIn URL, you are demonstrating your commitment to professionalism and making it easier for others to find and connect with you. So, don’t underestimate the power of a professional-looking shortened LinkedIn URL.

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