The importance of a valid LinkedIn URL in establishing professional credibility.


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Valid LinkedIn URL in Building Your Professional Brand

LinkedIn has become an essential tool for professionals looking to establish their credibility, expand their network, and advance their careers. It serves as a digital resume, showcasing a person’s education, work experience, skills, and professional accomplishments. However, one often overlooked element of a LinkedIn profile is the URL. A valid LinkedIn URL not only enhances your online presence but also helps to establish your professional brand. In this article, we will explore the importance of a valid LinkedIn URL and provide tips on how to obtain, customize, and optimize your LinkedIn URL for maximum impact.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically consists of the LinkedIn platform followed by a series of numbers and letters. For example, a standard LinkedIn URL might look like this: Your LinkedIn URL is essentially your digital identity on the platform, allowing others to easily find and connect with you.

Why is a Valid LinkedIn URL Important?

A valid LinkedIn URL is important for several reasons:

  1. Professionalism: A customized LinkedIn URL with your name or a variation of it gives your profile a more professional and polished appearance. It shows that you take your personal brand seriously and are committed to presenting yourself in a professional manner.
  2. Memorability: A personalized LinkedIn URL is easier for others to remember and share. When networking or applying for jobs, having a memorable LinkedIn URL can make it easier for others to find and connect with you.
  3. Branding: Your LinkedIn URL is an extension of your personal brand. By customizing it to include your name or relevant keywords, you can reinforce your professional identity and make a lasting impression on others.
  4. Search Engine Optimization (SEO): A valid LinkedIn URL can improve your search engine rankings. When someone searches for your name on Google or other search engines, having a customized LinkedIn URL increases the likelihood that your profile will appear at the top of the search results.

How to Get a LinkedIn URL

To obtain a LinkedIn URL, follow these steps:

  1. Sign in to your LinkedIn account or create a new one if you don’t already have an account.
  2. Click on your profile picture in the top right corner of the screen to access your profile.
  3. In the “Edit public profile & URL” section, click on the “Edit” icon next to your current LinkedIn URL.
  4. In the “Edit URL” window, you can either choose to keep your existing URL or create a new one. If you choose to create a new URL, enter your desired LinkedIn URL in the text box. Keep in mind that LinkedIn may suggest alternative options if your preferred URL is already taken.
  5. Click “Save” to apply the changes to your LinkedIn URL.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL allows you to create a personalized and professional web address. Follow these tips to customize your LinkedIn URL:

  1. Use your name: Whenever possible, include your full name or a variation of it in your LinkedIn URL. This makes it easier for others to recognize and remember your profile.
  2. Avoid numbers and special characters: Stick to letters when customizing your LinkedIn URL. Numbers and special characters can make your URL look cluttered and less professional.
  3. Include relevant keywords: If you have a specific area of expertise or industry focus, consider incorporating relevant keywords into your LinkedIn URL. This can help improve your search engine rankings and attract the attention of recruiters and potential employers.
  4. Keep it concise: Ideally, your LinkedIn URL should be short and easy to type. Long and complex URLs can be difficult to remember and share.
  5. Double-check for accuracy: Before finalizing your LinkedIn URL, double-check for any spelling errors or typos. Once you save your changes, it may be challenging to modify your URL in the future.

How to Optimize Your LinkedIn URL

Optimizing your LinkedIn URL can help improve your online visibility and increase the likelihood of appearing in search engine results. Consider the following tips:

  1. Include your LinkedIn URL on your resume and business cards: By including your LinkedIn URL on your resume and business cards, you make it easy for potential employers and clients to connect with you and learn more about your professional background.
  2. Share your LinkedIn URL on other social media platforms: Leverage your existing social media networks by sharing your LinkedIn URL on platforms like Twitter, Facebook, and Instagram. This can help drive traffic to your profile and expand your network.
  3. Utilize a URL shortener: If you have a long LinkedIn URL, consider using a URL shortener like Bitly or TinyURL to create a more concise and shareable link. This can be especially useful when sharing your LinkedIn profile via email or social media.
  4. Regularly update your LinkedIn profile: Keeping your LinkedIn profile up to date with your latest work experience, skills, and accomplishments can strengthen your online presence and increase the chances of being discovered by potential employers.
  5. Engage with others on LinkedIn: Actively participating in LinkedIn groups, commenting on posts, and sharing relevant content can help you build your professional network and increase your visibility within your industry.


A valid LinkedIn URL is a powerful tool for establishing your professional credibility and building your personal brand. By customizing and optimizing your LinkedIn URL, you can enhance your online presence, improve your search engine rankings, and make it easier for others to find and connect with you. Don’t underestimate the impact that a valid LinkedIn URL can have on your professional success. Take the time to create a personalized and professional LinkedIn URL, and watch as your online presence flourishes.

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