The importance of customizing your LinkedIn page URL


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Customizing Your LinkedIn Page URL

When it comes to creating a professional online presence, LinkedIn is undoubtedly the go-to platform for millions of professionals around the world. With its vast network and various features, LinkedIn offers a unique opportunity to showcase your skills, connect with industry leaders, and find new career opportunities. However, one aspect that often gets overlooked is customizing your LinkedIn page URL.

What is a LinkedIn Page URL?

Your LinkedIn page URL is the web address that leads directly to your profile. By default, LinkedIn assigns a generic URL to your profile, which consists of random numbers and letters. For example, a default LinkedIn URL might look something like this: “”.

While this default URL may work perfectly fine, customizing it can have several benefits for your personal branding and online visibility. Customizing your LinkedIn URL allows you to create a unique and professional web address that is easy to remember and share with others.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL is a simple yet effective way to enhance your personal brand and make your profile more memorable. Here are some key reasons why you should consider customizing your LinkedIn URL:

1. Branding and Professionalism

By customizing your LinkedIn URL, you can incorporate your name or your professional brand into the web address. This helps to establish a stronger online presence and makes it easier for others to find and recognize you. A personalized LinkedIn URL looks more professional and shows that you care about your online image.

2. Easy Sharing

A customized LinkedIn URL is much easier to share with others, whether it’s through email, social media, or business cards. Instead of asking someone to remember a long and complicated URL, you can simply provide them with a short and personalized link to your profile. This makes it more convenient for others to visit your LinkedIn profile and learn more about your professional background.

3. Improved Search Engine Optimization (SEO)

Customizing your LinkedIn URL can also have a positive impact on your search engine visibility. Search engines like Google often prioritize websites and profiles with user-friendly URLs. By customizing your LinkedIn URL with your name or relevant keywords, you increase the chances of your profile appearing higher in search engine results when someone searches for your name or area of expertise.

4. Better Networking Opportunities

LinkedIn is all about networking and connecting with professionals in your industry. A customized LinkedIn URL makes it easier for others to find and connect with you. When attending conferences, networking events, or job interviews, you can include your custom LinkedIn URL on your business card or resume. This makes it more likely for potential connections and employers to visit your profile and reach out to you.

How to Customize Your LinkedIn URL

Now that you understand the importance of customizing your LinkedIn URL, let’s explore how you can do it. Follow these simple steps to create your personalized LinkedIn URL:

Step 1: Go to Your LinkedIn Profile

Login to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 2: Click on “Edit public profile & URL”

On your profile page, you will find a button that says “Edit public profile & URL.” Click on this button to access the settings for customizing your LinkedIn URL.

Step 3: Customize Your LinkedIn URL

In the “Edit public profile & URL” section, you will see a box that displays your current LinkedIn URL. Next to it, you will find an “Edit” button. Click on this button to start customizing your URL.

Step 4: Choose Your Custom LinkedIn URL

When customizing your LinkedIn URL, you have the option to include your name, your professional brand, or any other relevant keywords. Keep in mind that your custom URL must be unique and not already taken by another LinkedIn user. Once you have chosen your desired URL, click on “Save” to apply the changes.

Step 5: Share Your Custom LinkedIn URL

Once you have customized your LinkedIn URL, it’s time to share it with the world. You can copy your new URL and include it in your email signature, on your business cards, or in your social media profiles. This makes it easier for others to find and connect with you on LinkedIn.

Additional Tips for Customizing Your LinkedIn URL

Here are a few additional tips to keep in mind when customizing your LinkedIn URL:

1. Keep it Simple

Choose a LinkedIn URL that is simple, easy to remember, and reflects your professional brand. Avoid using numbers or special characters, as they can make the URL more complicated and difficult to share.

2. Be Consistent

If possible, try to use the same LinkedIn URL across all your online platforms and profiles. This helps to maintain consistency and makes it easier for others to find and connect with you.

3. Update Your LinkedIn URL on Your Resume

Once you have customized your LinkedIn URL, don’t forget to update it on your resume. Including your LinkedIn URL on your resume can make it easier for potential employers to learn more about your professional background and qualifications.

4. Use a URL Shortener

If you have a long or complicated LinkedIn URL, you can use a URL shortener to create a more concise and shareable link. Websites like Bitly or TinyURL allow you to create shortened URLs that redirect to your LinkedIn profile.


Customizing your LinkedIn URL is a small but significant step towards optimizing your LinkedIn profile for better visibility and networking opportunities. By creating a personalized URL, you enhance your professional branding, make it easier for others to find and connect with you, and improve your search engine visibility. Take a few minutes to customize your LinkedIn URL today and unlock the full potential of your LinkedIn profile.

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