The importance of customizing your LinkedIn URL for better personal branding


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Customizing Your LinkedIn URL for Personal Branding

LinkedIn has become an essential platform for professionals to connect, network, and showcase their skills and experience. With over 774 million users worldwide, it’s crucial to make your profile stand out from the crowd. One way to enhance your personal branding on LinkedIn is by customizing your LinkedIn URL.

By default, LinkedIn assigns a long, random URL to your profile, consisting of a combination of numbers and letters. This URL is not only difficult to remember but also looks unprofessional. Customizing your LinkedIn URL allows you to create a personalized and memorable web address that reflects your professional identity.

How to Get Your LinkedIn URL

Before you can customize your LinkedIn URL, you need to know the current URL assigned to your profile. Here’s how to find it:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the section under your profile picture and headline that displays your basic information. You will find your LinkedIn URL there.

3. If you’re using the LinkedIn mobile app, tap on the “Me” icon at the bottom right corner of the screen, then tap on your profile picture. Your LinkedIn URL will be displayed under your name and headline.

How to Change Your LinkedIn URL

Changing your LinkedIn URL is a simple process. Follow these steps to customize your LinkedIn URL:

1. Access your LinkedIn account and go to your profile page.

2. Look for the section under your profile picture and headline that displays your basic information.

3. Click on the “Edit public profile & URL” option, located on the right-hand side of the screen.

4. On the right-hand side of the page, you will see a section titled “Edit your custom URL.” Click on the pencil icon next to your current URL.

5. Enter your desired custom URL in the text box. LinkedIn will automatically check if the URL is available. If it’s not, try different variations until you find an available option.

6. Once you’ve entered a valid custom URL, click on the “Save” button to save your changes.

Why Customize Your LinkedIn URL?

Now that you know how to change your LinkedIn URL, let’s explore the reasons why customizing your LinkedIn URL is important for personal branding:

1. Professionalism and Memorability

Having a customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you take your personal brand seriously and pay attention to detail. A personalized URL also makes it easier for others to remember and share your profile. Instead of a long string of random characters, you can have a concise and professional URL that includes your name or a variation of it.

2. Search Engine Optimization (SEO)

Customizing your LinkedIn URL can also improve your visibility in search engine results. When someone searches for your name on Google or other search engines, your LinkedIn profile is likely to appear among the top results. Having a customized URL that includes your name increases the chances of your profile ranking higher in search results. This can be especially beneficial when recruiters and potential employers are searching for candidates with specific skills or experience.

3. Brand Consistency

By customizing your LinkedIn URL, you can align it with your other online profiles and maintain brand consistency. If you use the same custom URL across different platforms, such as your personal website, other social media accounts, or your email signature, it creates a cohesive and recognizable online presence. This consistency helps strengthen your personal brand and makes it easier for people to find and connect with you.

4. Easy Sharing and Promotion

A customized LinkedIn URL makes it easier to share your profile with others. Whether you’re including it in your resume, business card, or email signature, a shorter and more personalized URL is more visually appealing and easier to type. It also looks more professional when shared on social media platforms or mentioned in presentations, webinars, or conferences. By making it convenient for others to access your profile, you increase the chances of attracting new connections and opportunities.

LinkedIn URL Best Practices

Now that you understand the importance of customizing your LinkedIn URL, here are some best practices to optimize your profile:

1. Keep it Professional

When choosing a custom LinkedIn URL, ensure that it reflects your professional identity. Stick to using your name or a variation of it, rather than including nicknames or unrelated terms. Avoid using numbers or special characters unless they are an integral part of your personal brand or professional identity.

2. Make it Unique

Try to create a unique LinkedIn URL that sets you apart from others with similar names. If your name is common, consider adding your middle initial, industry specialization, or location to make your URL more distinctive. This can help ensure that your profile is easily distinguishable from others and reduces the chances of confusion.

3. Avoid Changing it Frequently

While LinkedIn allows you to change your URL multiple times, it’s best to avoid doing so frequently. Changing your URL too often can lead to broken links and confusion for those who have previously bookmarked or shared your profile. It’s better to choose a customized URL that you can stick with for the long term.

4. Update Your Resume and Online Profiles

Once you’ve customized your LinkedIn URL, make sure to update your resume and other online profiles with the new URL. This ensures consistency across platforms and makes it easy for potential employers or clients to find your LinkedIn profile. Including your custom LinkedIn URL on your resume can also demonstrate your tech-savviness and attention to detail.


Customizing your LinkedIn URL is a simple yet effective way to enhance your personal branding and professional presence on the platform. By creating a memorable and professional URL, you increase your chances of attracting new connections, opportunities, and potential employers. Remember to choose a custom URL that aligns with your professional identity, keep it unique, and update your resume and online profiles to reflect the change. Embrace the power of customization and take control of your LinkedIn URL for better personal branding.

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