The importance of customizing your LinkedIn URL

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of Customizing Your LinkedIn URL

LinkedIn is a powerful tool for professionals to showcase their skills, network with like-minded individuals, and find new opportunities. With over 760 million users worldwide, having a strong LinkedIn profile is essential for building your online presence and personal brand. One often overlooked aspect of optimizing your LinkedIn profile is customizing your LinkedIn URL. In this article, we will explore the importance of customizing your LinkedIn URL and provide step-by-step instructions on how to get and edit your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a generic URL to your profile, which includes a combination of your name and random numbers. This default URL is not memorable or professional, making it difficult for others to find and remember your profile.

Customizing your LinkedIn URL allows you to create a personalized web address that reflects your professional brand. Instead of using a long and complicated URL, you can create a short and memorable one that is easy to share with others. Customizing your LinkedIn URL also improves your search engine optimization (SEO) by increasing the chances of your profile appearing in relevant search results.

How to Get Your LinkedIn URL

To get your LinkedIn URL, follow these simple steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the LinkedIn homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate your current LinkedIn URL under your profile picture and headline.
  5. Click on the “Edit public profile & URL” button.
  6. In the right-hand column, you will see your current LinkedIn URL.
  7. Click on the pencil icon next to your URL to edit it.
  8. Enter your desired custom URL in the text field.
  9. Click “Save” to save your changes.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits for your professional brand and online presence:

1. Professionalism

A customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time to personalize your online presence and are serious about your professional brand. When sharing your LinkedIn profile with others, a customized URL looks more polished and memorable.

2. Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you can align it with your brand identity. For example, if you have a personal website or blog, you can use the same name or keyword in your LinkedIn URL to create a cohesive online presence. This consistency across platforms helps reinforce your brand and make it easier for others to recognize and connect with you.

3. Search Engine Optimization (SEO)

Customizing your LinkedIn URL can improve your search engine optimization (SEO) and increase your visibility in search results. When someone searches for your name or relevant keywords on search engines like Google, Bing, or Yahoo, having a customized LinkedIn URL increases the chances of your profile appearing at the top of the search results. This is especially important if you have a common name, as it helps differentiate you from others with the same name.

4. Memorability

A customized LinkedIn URL is easier to remember and share with others. Instead of a long, random string of characters, you can create a short and memorable URL that accurately represents your name or brand. This makes it easier for colleagues, potential employers, or clients to find and connect with you on LinkedIn.

How to Customize Your LinkedIn URL

Now that you understand the benefits of customizing your LinkedIn URL, let’s dive into the step-by-step process of editing your URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the LinkedIn homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate your current LinkedIn URL under your profile picture and headline.
  5. Click on the “Edit public profile & URL” button.
  6. In the right-hand column, you will see your current LinkedIn URL.
  7. Click on the pencil icon next to your URL to edit it.
  8. Enter your desired custom URL in the text field.
  9. Click “Save” to save your changes.

When customizing your LinkedIn URL, there are a few best practices to keep in mind:

1. Keep it Professional

Your LinkedIn URL should reflect your professional identity. Avoid using nicknames, inappropriate words, or personal information in your custom URL. Stick to your name or your professional brand to maintain a polished and credible online presence.

2. Use Your Name

If possible, try to include your full name in your custom LinkedIn URL. This makes it easier for others to find and connect with you, especially if you have a common name. If your name is already taken, consider adding a middle initial, your industry, or your area of expertise to differentiate your URL.

3. Be Consistent

If you have a personal website, blog, or other social media profiles, try to use the same name or keyword in your LinkedIn URL. This consistency across platforms helps reinforce your personal brand and makes it easier for others to recognize and connect with you.

4. Avoid Special Characters

LinkedIn URLs do not support special characters or spaces. Stick to alphanumeric characters (A-Z, 0-9) and hyphens (-) when customizing your URL. Special characters or spaces may cause errors or make your URL appear invalid.

5. Check Availability

Before finalizing your custom LinkedIn URL, check its availability. If someone else is already using the URL you want, you will need to come up with an alternative option. LinkedIn will notify you if the URL you entered is already taken and prompt you to choose a different one.

Where to Use Your LinkedIn URL

Now that you have customized your LinkedIn URL, it’s time to put it to good use. Here are some places where you can showcase your LinkedIn URL:

1. Resume

Include your customized LinkedIn URL on your resume, either in the header or in the contact information section. This allows potential employers or recruiters to easily access your LinkedIn profile and learn more about your professional background.

2. Business Cards

Add your LinkedIn URL to your business cards to encourage professional connections to connect with you on LinkedIn. This makes it easy for others to find and follow your profile after meeting you at networking events or conferences.

3. Email Signature

Include your LinkedIn URL in your email signature to provide recipients with a direct link to your profile. This can be especially useful when reaching out to potential clients, collaborators, or industry professionals.

4. Social Media Profiles

Link your LinkedIn URL in your other social media profiles, such as Twitter, Instagram, or Facebook. This cross-promotion helps drive traffic to your LinkedIn profile and encourages your existing followers to connect with you on a professional level.

5. Personal Website or Blog

If you have a personal website or blog, prominently display your LinkedIn URL on your homepage or contact page. This allows visitors to easily find and connect with you on LinkedIn, expanding your professional network.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, keep these best practices in mind:

1. Keep it Concise

A shorter LinkedIn URL is easier to remember and share. Aim for a URL that is no longer than 5-7 words or characters. Avoid including unnecessary words or numbers that do not contribute to your professional identity.

2. Regularly Update

As your professional brand evolves, you may want to update your LinkedIn URL to reflect any changes. Whether you change your name, switch industries, or rebrand yourself, make sure your LinkedIn URL aligns with your current professional identity.

3. Test Your URL

After customizing your LinkedIn URL, test it to ensure it works properly. Click on the URL from a different browser or device to confirm that it directs users to your LinkedIn profile. This ensures that others can access your profile without any issues.

4. Monitor Your Analytics

LinkedIn provides analytics for your profile, including the number of profile views and clicks on your LinkedIn URL. Take advantage of this data to track the performance of your customized URL and make any necessary adjustments to optimize your online presence.

Conclusion

Customizing your LinkedIn URL is a simple yet powerful way to enhance your professional brand and optimize your online presence. By creating a memorable and professional URL, you increase your visibility, improve your search engine optimization, and make it easier for others to connect with you on LinkedIn. Take the time to customize your LinkedIn URL today and reap the benefits of a strong online professional presence.

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