The importance of having a custom LinkedIn URL


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Custom LinkedIn URL | Make Your Profile Stand Out

LinkedIn has become an essential platform for professionals to network, showcase their skills, and find new career opportunities. With over 660 million users worldwide, it’s crucial to make your LinkedIn profile stand out from the crowd. One often overlooked aspect that can greatly enhance your profile is having a custom LinkedIn URL.

What is a LinkedIn URL?

Before we dive into the importance of having a custom LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address assigned to your LinkedIn profile. It serves as a direct link to your professional profile, allowing others to easily access and view your information.

By default, your LinkedIn URL is a combination of your name and a series of random numbers and letters. For example, it might look something like this:

While this default URL is functional, it lacks personalization and can be difficult to remember. This is where a custom LinkedIn URL comes into play.

The Importance of a Custom LinkedIn URL

A custom LinkedIn URL offers several advantages over the default URL. Let’s explore why having a custom URL is important for your LinkedIn profile:

1. Enhances Your Personal Branding

Your LinkedIn profile is an extension of your personal brand. It represents your professional identity and the value you bring to the table. A custom LinkedIn URL allows you to reinforce your personal branding by incorporating your name or a variation of it in your URL.

Instead of a generic URL, a custom URL like instantly establishes your personal brand and makes it easier for people to find and remember your profile.

2. Improves Search Engine Optimization (SEO)

When someone searches for your name on search engines like Google, your LinkedIn profile is often one of the top results. Having a custom LinkedIn URL that includes your name can improve your search engine optimization (SEO).

Search engines rely on keywords to determine the relevance of a webpage. By including your name in the URL, you increase the chances of your LinkedIn profile appearing higher in search results when someone searches for your name.

3. Makes Your Profile More Shareable

A custom LinkedIn URL is not only easier to remember but also more shareable. When networking or applying for jobs, you can share your LinkedIn profile with others by simply sharing your custom URL. This eliminates the need for long, complicated URLs that are prone to typos.

Furthermore, a custom LinkedIn URL looks more professional on business cards, resumes, and other promotional materials. It shows that you take your online presence seriously and are committed to building a strong professional network.

4. Increases Click-Through Rates

Studies have shown that customizing your LinkedIn URL can lead to higher click-through rates. When your URL is personalized and tailored to your personal brand, it gives potential employers, clients, or collaborators a sense of professionalism and credibility.

People are more likely to click on a link that appears trustworthy and relevant to their interests. By customizing your LinkedIn URL, you can capture the attention of recruiters, hiring managers, and other professionals who may be interested in connecting with you.

How to Get a Custom LinkedIn URL

Now that you understand the importance of having a custom LinkedIn URL, let’s explore how to get one for your profile:

1. Access Your Profile Settings

To get started, log in to your LinkedIn account and go to your profile. Click on the “Me” icon in the top right corner and select “View Profile” from the dropdown menu. This will take you to your profile page.

Next, click on the “Edit public profile & URL” option, which is located on the right-hand side of your profile page. This will open a new tab where you can manage your public profile settings.

2. Customize Your URL

On the right-hand side of the public profile settings page, you’ll see a section titled “Edit URL.” Here, you can customize your LinkedIn URL to your liking.

LinkedIn allows you to use your name or a variation of it as your custom URL. For example, if your name is John Doe, you can try variations like or

Make sure to keep your URL professional and easy to remember. Avoid using random numbers or special characters that can make it harder for others to find you.

3. Save Your Changes

Once you’ve entered your desired custom URL, click on the “Save” button to save your changes. LinkedIn will automatically check if your chosen URL is available. If it’s already taken, you’ll need to try a different variation until you find an available one.

After saving your changes, your custom LinkedIn URL will be active and ready to use. You can start sharing it with others to enhance your personal branding and increase your visibility.

LinkedIn URL Best Practices

Now that you have your custom LinkedIn URL, here are some best practices to optimize it for maximum impact:

1. Keep It Consistent

Consistency is key when it comes to personal branding. Make sure your custom LinkedIn URL is consistent with your other online profiles, such as your personal website, Twitter handle, or Instagram username.

Using the same or a similar username across different platforms helps people recognize and remember you more easily. It also strengthens your personal brand and makes it easier for others to find and connect with you.

2. Share It Strategically

Now that you have a custom LinkedIn URL, it’s important to share it strategically. Include it in your email signature, business cards, resumes, and other professional materials. This makes it easy for people to access your LinkedIn profile and learn more about your skills and experience.

Additionally, consider adding your LinkedIn URL to your social media profiles and personal website. This creates a cohesive online presence and encourages cross-promotion between platforms.

3. Utilize URL Shorteners

If you find that your custom LinkedIn URL is too long or difficult to share, you can use URL shorteners to create a more concise link. Popular URL shortening services like Bitly or TinyURL allow you to create shorter, more manageable URLs that redirect to your LinkedIn profile.

However, be cautious when using URL shorteners, as some social media platforms or email clients may flag shortened URLs as potentially malicious. It’s best to test the shortened URL before sharing it widely to ensure it works as intended.

4. Regularly Update Your Profile

Having a custom LinkedIn URL is just the first step towards optimizing your profile. To make the most of it, it’s essential to regularly update your profile with new experiences, skills, and achievements.

Keep your LinkedIn profile up-to-date with your latest accomplishments to showcase your expertise and attract the attention of recruiters and potential clients. Remember to adjust your URL description accordingly to reflect any significant changes in your professional journey.

In Conclusion

A custom LinkedIn URL is a powerful tool for personal branding and professional networking. It enhances your personal brand, improves search engine optimization, and makes your profile more shareable. By following the steps outlined in this article, you can easily customize your LinkedIn URL and optimize it for maximum impact.

Remember to keep your URL consistent, share it strategically, and regularly update your profile to make the most of your custom LinkedIn URL. With a strong online presence and a memorable URL, you’ll stand out from the competition and attract more opportunities for career growth and success.

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