The importance of having a custom URL for your LinkedIn profile


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of a Custom LinkedIn Profile URL

In today’s digital age, LinkedIn has become an essential tool for professionals looking to network, find job opportunities, and showcase their skills and experience. With over 700 million users, LinkedIn is the go-to platform for professional networking and building your personal brand. While most people understand the importance of having a strong LinkedIn profile, many overlook the significance of having a custom URL for their profile.

What is a Custom LinkedIn Profile URL?

A custom LinkedIn profile URL is a unique web address that you can create for your LinkedIn profile. By default, LinkedIn assigns a long and random URL to your profile, which can be difficult to remember and share. However, you have the option to customize this URL to create a more professional and branded link that reflects your name or area of expertise.

Why is a Custom LinkedIn Profile URL Important?

Having a custom LinkedIn profile URL offers several advantages:

1. Professionalism and Branding

A custom LinkedIn profile URL adds a professional touch to your profile and helps you establish your personal brand. It shows that you take your online presence seriously and have taken the time to create a unique and memorable URL. This is especially important if you are actively job searching or looking to attract potential clients or business partners.

2. Easy to Share

A custom URL is much easier to share with others compared to a long and complex URL. Whether you’re including your LinkedIn profile link in your email signature, business card, or resume, a custom URL makes it simple for others to access your profile. It also looks cleaner and more professional when shared on social media platforms or in online bios.

3. Improved Search Engine Optimization (SEO)

A custom LinkedIn profile URL can also have a positive impact on your search engine optimization (SEO) efforts. When you customize your URL to include your name or relevant keywords, it increases the chances of your LinkedIn profile appearing higher in search engine results when someone searches for your name or area of expertise.

4. Personalization and Memorability

A custom URL allows you to personalize your LinkedIn profile and make it more memorable. Instead of a generic URL, you can create a link that reflects your personal brand or area of expertise. This makes it easier for others to remember and find your profile, increasing the chances of making valuable connections and getting noticed by potential employers or clients.

How to Create a Custom LinkedIn Profile URL

Creating a custom LinkedIn profile URL is a straightforward process. Here’s how you can do it:

1. Edit Your Public Profile Settings

To create a custom LinkedIn profile URL, you need to edit your public profile settings. Start by clicking on your profile picture in the top right corner of the LinkedIn homepage, and select “Settings & Privacy” from the dropdown menu.

2. Customize Your Public Profile URL

Once you’re in the “Settings & Privacy” section, click on “Edit your public profile” under the “Privacy” tab. On the right-hand side of the page, you’ll see the option to edit your public profile URL. Click on the pencil icon next to the URL, and enter your desired custom URL. LinkedIn will let you know if the URL is available or not.

3. Save Your Changes

After entering your custom URL, click on the “Save” button to save your changes. Your new custom LinkedIn profile URL will now be active, and you can start using it to share your profile with others.

Best Practices for Custom LinkedIn Profile URLs

While creating a custom LinkedIn profile URL is easy, there are a few best practices to keep in mind:

1. Keep it Professional

When creating a custom URL, make sure it reflects your professionalism and personal brand. Avoid using nicknames, numbers, or any other unprofessional elements in your URL. Stick to your name or a variation of it, if available.

2. Use Relevant Keywords

Consider incorporating relevant keywords in your custom LinkedIn profile URL. This can help with SEO and improve your chances of appearing in search engine results. For example, if you’re a marketing professional, you could include the word “marketing” in your URL.

3. Be Consistent Across Platforms

If possible, try to use the same custom URL across all your professional platforms and profiles. This creates consistency and makes it easier for others to find and connect with you. It also reinforces your personal brand and helps with brand recognition.

4. Regularly Update Your URL

As your career progresses or if you change your name, it’s important to update your custom LinkedIn profile URL. This ensures that your URL remains accurate and reflects your current professional identity. It’s always a good idea to review and update your URL periodically to keep it up to date.


A custom LinkedIn profile URL is a small but powerful tool that can enhance your online presence and personal brand. By creating a custom URL, you demonstrate professionalism, make it easier for others to find and connect with you, and improve your search engine visibility. It’s a simple step that can have a significant impact on your LinkedIn profile’s effectiveness. So take a few minutes to customize your LinkedIn profile URL and unlock the full potential of your professional network.

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