The importance of having a personalized LinkedIn URL


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of Personalizing Your LinkedIn URL

In today’s digital age, having a strong online presence is crucial for career success. And when it comes to professional networking, LinkedIn is the go-to platform for connecting with industry peers, potential employers, and clients. With over 675 million users worldwide, LinkedIn provides a valuable opportunity to showcase your skills, experience, and achievements. However, many users overlook the importance of having a personalized LinkedIn URL, also known as a Vanity URL or Custom URL. In this article, we will explore why having a personalized LinkedIn URL is essential and how you can optimize it to enhance your professional brand.

What is a LinkedIn URL?

Before we dive into the importance of personalizing your LinkedIn URL, let’s first understand what it is. Your LinkedIn URL is the web address that leads to your LinkedIn profile. By default, LinkedIn assigns you a generic URL composed of random numbers and letters. For example, your URL might look something like this: “”. However, LinkedIn allows you to customize this URL to reflect your name or professional brand, making it more memorable and professional looking.

Why Should You Personalize Your LinkedIn URL?

Having a personalized LinkedIn URL offers several benefits that can significantly impact your professional image and visibility:

1. Branding and Professionalism

Personalizing your LinkedIn URL allows you to brand yourself more effectively. By using your name or a variation of it in your URL, you create a consistent online presence across various platforms. It gives you a unique identity and showcases your professionalism to potential employers, clients, and colleagues. A personalized URL also adds credibility to your profile and demonstrates that you take your professional image seriously.

2. Easy to Share and Remember

A personalized LinkedIn URL is much easier to remember and share with others. Instead of a long string of random characters, you can have a simple and concise URL that includes your name or relevant keywords. This makes it convenient to include on your resume, business cards, email signature, and other promotional materials. It also allows others to find and connect with you more effortlessly, which is crucial for expanding your professional network.

3. Improved Search Engine Optimization (SEO)

Optimizing your LinkedIn profile for search engines is essential if you want to be discovered by recruiters and potential clients. A personalized URL that includes your name or relevant keywords increases your chances of appearing higher in search engine results. When someone searches for your name or industry-related terms, your LinkedIn profile will have a better chance of ranking higher, making it more visible to others.

4. Enhanced Personal Branding

Your LinkedIn profile is an extension of your personal brand, and having a personalized URL is an integral part of it. It helps you stand out from the crowd and make a lasting impression. When someone sees a professional-looking URL that includes your name, they are more likely to perceive you as a credible and trustworthy individual. It reinforces your personal brand and distinguishes you from others who may have generic or unprofessional URLs.

How to Get a Personalized LinkedIn URL

Now that you understand the importance of having a personalized LinkedIn URL, let’s explore how you can obtain one:

1. Edit Your Public Profile Settings

To customize your LinkedIn URL, you need to access your public profile settings. Here’s how:

  1. Log in to your LinkedIn account and go to your profile page.
  2. Click on the “Me” icon in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” option on the right-hand side of the screen.

2. Customize Your LinkedIn URL

Once you’re on the public profile settings page, follow these steps to personalize your LinkedIn URL:

  1. Scroll down to the “Edit your custom URL” section.
  2. Click on the pencil icon next to your current URL.
  3. Type in your desired URL using your name or relevant keywords.
  4. Ensure that the URL is clear, concise, and professional.
  5. Click “Save” to apply the changes.

It’s important to note that once you customize your LinkedIn URL, it becomes permanent. So make sure to choose a URL that you are comfortable with and reflects your professional brand.

Best Practices for Personalizing Your LinkedIn URL

While personalizing your LinkedIn URL is relatively straightforward, there are a few best practices to keep in mind:

1. Use Your Full Name

Whenever possible, try to use your full name in your LinkedIn URL. This not only makes it more professional but also helps with search engine optimization. If your full name is already taken, consider adding a middle initial or relevant keywords to differentiate yourself.

2. Keep It Simple and Concise

Avoid using unnecessary characters, symbols, or special characters in your LinkedIn URL. Stick to letters and numbers to ensure that it is easy to read, remember, and share. A simple and concise URL is more professional and leaves a better impression.

3. Customize the URL for Your Personal Brand

Consider your personal brand and industry when customizing your LinkedIn URL. If you are a creative professional, you can get more creative with your URL. However, if you are in a more traditional industry, it’s best to keep it professional and straightforward.

4. Avoid Changing Your URL Frequently

While LinkedIn allows you to change your URL, it’s best to avoid doing it frequently. Changing your URL too often can lead to broken links and confusion among your connections. Once you have chosen a personalized URL, try to stick with it to maintain consistency and avoid any potential issues.

Showcasing Your Personalized LinkedIn URL

Once you have personalized your LinkedIn URL, it’s time to showcase it to maximize its impact:

1. Include It on Your Resume

Your LinkedIn profile is an essential part of your professional brand, so make sure to include your personalized URL on your resume. This allows potential employers to explore your profile further and learn more about your skills and experience. Place it prominently at the top of your resume, along with your contact information.

2. Add It to Your Email Signature

Every email you send is an opportunity to promote your professional brand. Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you. Add a call-to-action encouraging them to visit your profile and learn more about your expertise.

3. Share It on Social Media

Take advantage of your other social media platforms to share your personalized LinkedIn URL. Include it in your bio or about section, and encourage your followers to connect with you on LinkedIn. You can also share it in relevant industry groups or communities to expand your network and gain visibility.

4. Print It on Your Business Cards

Your business card is a tangible representation of your professional brand. Make sure to include your personalized LinkedIn URL on your business cards to provide a convenient way for people to connect with you online. This allows them to learn more about your skills and experience beyond what is listed on your card.


Having a personalized LinkedIn URL is a small yet powerful way to enhance your professional brand and increase your visibility in the digital landscape. By customizing your URL, you create a memorable and professional web address that is easy to remember and share. It showcases your personal brand, improves your search engine optimization, and adds credibility to your profile. So take the time to personalize your LinkedIn URL today and unlock the full potential of your professional networking.

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