The importance of having a personalized LinkedIn vanity URL


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Personalized LinkedIn Vanity URL

LinkedIn has become the go-to platform for professionals looking to network, build their personal brand, and find job opportunities. With over 500 million users worldwide, having a strong presence on LinkedIn is crucial for career success. One often overlooked aspect of optimizing your LinkedIn profile is customizing your LinkedIn URL, also known as a vanity URL. In this article, we will explore the importance of having a personalized LinkedIn vanity URL and provide step-by-step instructions on how to customize and optimize your profile link.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a customized web address that allows you to personalize your LinkedIn profile link. By default, LinkedIn assigns a generic URL to your profile, typically consisting of your name followed by a random string of numbers and letters. However, you have the option to customize this URL to make it more memorable and professional.

For example, a generic LinkedIn URL may look like this: On the other hand, a personalized vanity URL can be something like: As you can see, the vanity URL is shorter, cleaner, and easier to remember.

Why is a Personalized LinkedIn URL Important?

Having a personalized LinkedIn vanity URL offers several benefits:

1. Improved Professional Branding

A customized LinkedIn URL helps to enhance your professional branding. It gives you a unique identity and makes it easier for others to find and connect with you. A clean and professional vanity URL also looks more polished on your resume, business cards, email signature, and other professional materials.

2. Increased Search Engine Visibility

Optimizing your LinkedIn profile for search engines is essential for boosting your online presence. When you customize your LinkedIn URL with relevant keywords, it can improve your search engine rankings. This means that your profile is more likely to appear higher in search results when someone searches for your name or relevant industry keywords.

3. Easy Sharing and Memorability

A personalized LinkedIn vanity URL is much easier to share and remember compared to a generic URL. Whether you are networking at an event, sending an email to a potential employer, or including your LinkedIn profile link on your business card, a shorter and more personalized URL is more likely to be typed correctly and remembered by others.

4. Brand Consistency

If you have a personal website or a blog, having a consistent branding across all your online platforms is crucial. By customizing your LinkedIn URL to match your personal website or blog, you create a cohesive online presence and reinforce your personal brand.

How to Get a Personalized LinkedIn Vanity URL

Now that you understand the importance of having a personalized LinkedIn vanity URL, let’s dive into the steps to get one:

Step 1: Access Your LinkedIn Profile

To begin, log in to your LinkedIn account and navigate to your profile by clicking on your profile picture or name in the top-right corner of the LinkedIn homepage.

Step 2: Click on “Edit Public Profile & URL”

Once you are on your profile page, click on the “Edit public profile & URL” button, which is located on the right side of your profile, just below your profile picture.

Step 3: Customize Your Public Profile URL

In the right-hand column of the page, you will see an option to customize your public profile URL. Click on the pencil icon next to the URL and enter your desired vanity URL. Keep in mind that you can only use letters, numbers, and hyphens in your vanity URL, and it must be at least 5 characters long.

Step 4: Save Your Changes

After entering your desired vanity URL, click on the “Save” button to save your changes. LinkedIn will check if your desired vanity URL is available. If it’s not, you will be prompted to choose a different URL.

LinkedIn URL Optimization Tips

Now that you have your personalized LinkedIn vanity URL, it’s time to optimize it for maximum impact:

1. Use Your Full Name

When customizing your LinkedIn URL, try to use your full name if it’s available. Including your full name in the URL helps with search engine optimization and makes it easier for people to find you.

2. Keep It Simple and Professional

Avoid using complex or hard-to-remember vanity URLs. Stick to a simple and professional format that includes your name or a variation of your name. For example, or

3. Add Relevant Keywords

Consider including relevant keywords in your vanity URL to improve your search engine visibility. For example, if you are a digital marketer, you can include the word “marketing” in your vanity URL to increase the chances of appearing in relevant search results.

4. Avoid Special Characters

LinkedIn only allows letters, numbers, and hyphens in vanity URLs. Avoid using special characters, spaces, or underscores as they can cause issues with the URL formatting.

5. Update Your LinkedIn Profile

Once you have customized your LinkedIn vanity URL, take the opportunity to review and update your LinkedIn profile. Make sure your headline, summary, experience, and skills are up to date and reflect your personal brand and professional achievements.


Having a personalized LinkedIn vanity URL is a small but impactful way to optimize your LinkedIn profile and enhance your professional brand. By customizing your profile link, you improve your search engine visibility, make it easier for others to find and connect with you, and create a more memorable and professional online presence. Follow the steps outlined in this article to get your personalized LinkedIn vanity URL and optimize it for maximum impact.

Remember, your LinkedIn profile is your digital resume and a powerful tool for career growth. Take the time to customize and optimize it, including your vanity URL, to stand out from the crowd and make a lasting impression on potential employers, clients, and professional connections.

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