The importance of having a professional LinkedIn URL


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Professional LinkedIn URL

In today’s digital age, having a strong online presence is essential for professionals. One of the key platforms for showcasing your skills, experience, and accomplishments is LinkedIn. With over 700 million users worldwide, LinkedIn has become the go-to platform for professional networking and career development. One crucial aspect of your LinkedIn profile is your URL, or Uniform Resource Locator. In this article, we will explore the importance of having a professional LinkedIn URL and how to optimize it for maximum impact.

What is a LinkedIn URL?

A LinkedIn URL is the unique web address assigned to your profile on the platform. It serves as the link to your LinkedIn profile and can be shared with others to help them find and connect with you. By default, LinkedIn assigns a random combination of letters and numbers as your URL, which is not ideal for branding purposes. However, you have the option to customize your LinkedIn URL to make it more professional and memorable.

Why is a Professional LinkedIn URL Important?

A professional LinkedIn URL can have a significant impact on your personal brand and online presence. Here are some reasons why it is important:

1. Branding and Personalization

Your LinkedIn URL is an extension of your personal brand. A customized URL that includes your name or a variation of it helps establish a professional image and makes it easier for others to find and remember you. It adds a personal touch to your profile and sets you apart from other LinkedIn users with generic URLs. A professional LinkedIn URL also allows you to align your online presence with your offline professional identity, such as your business card or resume.

2. Improved Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is crucial for improving your online visibility and discoverability. LinkedIn profiles often rank high in search engine results, and having a personalized URL can enhance your chances of appearing in relevant searches. When someone searches for your name on search engines like Google, Bing, or Yahoo, your LinkedIn profile is likely to appear among the top results. A customized LinkedIn URL increases the likelihood of your profile being clicked on and visited, leading to more opportunities for professional connections.

3. Easy Sharing and Memorability

A professional LinkedIn URL is easy to share and remember. When you network with professionals at events, conferences, or meetings, sharing your LinkedIn URL allows them to connect with you quickly and keep in touch. A personalized URL is also easier to remember, making it more likely for people to visit your profile at a later time. Additionally, including your customized LinkedIn URL on your business cards, email signatures, and resumes helps potential employers and clients find and evaluate your professional profile.

4. Enhanced Professional Credibility

A customized LinkedIn URL adds a level of professionalism and credibility to your profile. It shows that you are invested in your online presence and take your professional brand seriously. A generic URL with random characters may give the impression that you are not actively using LinkedIn or that you are not tech-savvy. On the other hand, a personalized URL demonstrates your commitment to building a strong professional network and showcasing your skills and expertise.

How to Get a Custom LinkedIn URL

Now that you understand the importance of a professional LinkedIn URL, let’s explore how you can get one for yourself.

1. Find Your Current LinkedIn URL

Before customizing your LinkedIn URL, you need to know your current URL. Here’s how to find it:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button on the right side of your profile.

3. Click on the button, and it will take you to the page where you can edit your public profile settings.

4. On the right side of the page, you will see your current LinkedIn URL under the “Edit URL” section.

2. Customize Your LinkedIn URL

Once you have located your current LinkedIn URL, you can customize it to make it more professional and memorable. Follow these steps:

1. On the same page where you found your current LinkedIn URL, look for the “Edit public profile & URL” button. Click on it.

2. Under the “Edit URL” section, you will see a pencil icon next to your current URL. Click on the pencil icon.

3. A text box will appear, allowing you to enter your desired LinkedIn URL. Keep in mind that the URL must be unique and not already taken by another LinkedIn user.

4. Enter your preferred URL and click on the “Save” button to save your changes.

5. LinkedIn will check the availability of the URL and notify you if it is available or if you need to choose a different one.

6. Once your customized LinkedIn URL is accepted, it will be immediately active, and you can start sharing it with others.

Tips for Choosing a Professional LinkedIn URL

When customizing your LinkedIn URL, it is important to choose a professional and appropriate URL. Here are some tips to help you make the right choice:

1. Use Your Full Name

Using your full name in your LinkedIn URL is the most straightforward and professional option. It helps others identify you easily and makes your URL more memorable. If your full name is already taken, consider using a variation of it, such as adding your middle initial or a relevant professional title.

2. Keep it Simple and Consistent

Avoid using complex or lengthy URLs that are difficult to remember or type. Keep it simple and consistent with your personal brand. If possible, try to use the same LinkedIn URL across other social media platforms to maintain consistency and make it easier for others to find and connect with you.

3. Avoid Special Characters and Numbers

Using special characters or numbers in your LinkedIn URL can make it harder to remember and share. Stick to letters and hyphens if necessary. Avoid using underscores or other symbols that can cause confusion or make your URL look unprofessional.

4. Be Mindful of Privacy

When choosing your LinkedIn URL, consider your privacy and the information you want to share publicly. Avoid including sensitive or personal information in your URL, such as your birthdate or contact details. It is best to keep your URL focused on your professional identity and avoid any potential privacy risks.


A professional LinkedIn URL is a valuable asset in today’s digital age. It helps establish your personal brand, improves your online visibility, and enhances your professional credibility. By customizing your LinkedIn URL, you can make it more memorable, shareable, and aligned with your offline professional identity. Follow the steps outlined in this article to get your customized LinkedIn URL and start maximizing the power of your online presence.

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