The importance of including your full name in your LinkedIn profile web address

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26 Sep 2023  •   4 minutes read

Author: Admin

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. With over 700 million users worldwide, it has become an essential tool for job seekers, recruiters, and business professionals. One important aspect of your LinkedIn profile is your URL, or web address, which is unique to you and serves as your online identity on the platform. In this article, we will explore the importance of including your full name in your LinkedIn profile URL and how to optimize it for maximum impact.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically follows the format: linkedin.com/in/yourname. Your LinkedIn URL is an essential part of your online presence and can be customized to reflect your personal brand. By default, LinkedIn assigns a URL with a combination of your name and random numbers or characters. However, it is highly recommended to customize your LinkedIn URL to include your full name for several reasons.

The Importance of Including Your Full Name

1. Professionalism: Including your full name in your LinkedIn URL adds a touch of professionalism to your profile. It shows that you take your online presence seriously and are committed to presenting yourself in a professional manner. A customized URL also looks more polished and is easier to remember for potential employers or business contacts.

2. Branding: Your LinkedIn profile is an opportunity to build your personal brand. By including your full name in your URL, you create a consistent online presence across different platforms and make it easier for others to find and recognize you. It also allows you to use your LinkedIn URL on your resume, business cards, or other promotional materials to showcase your professional profile.

3. Search Engine Optimization (SEO): Including your full name in your LinkedIn URL can improve your search engine visibility. When someone searches for your name on a search engine like Google, having a customized LinkedIn URL with your full name increases the chances of your profile appearing higher in the search results. This can be particularly beneficial for job seekers or freelancers looking to establish their online presence and attract potential clients or employers.

How to Get Your LinkedIn URL

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the section below your profile picture and headline that displays your current LinkedIn URL.

3. Click on the “Edit public profile & URL” button.

4. On the right-hand side of the page, you will see the section “Edit URL” which allows you to customize your LinkedIn URL.

5. Click on the pencil icon next to your current URL to edit it.

6. Enter your desired LinkedIn URL, which ideally should include your full name or a variation of it.

7. Click on “Save” to update your LinkedIn URL.

How to Change Your LinkedIn URL

If you have already customized your LinkedIn URL but wish to change it, follow these steps:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Click on the “Edit public profile & URL” button.

3. On the right-hand side of the page, you will see the section “Edit URL.”

4. Click on the pencil icon next to your current URL to edit it.

5. Enter your new desired LinkedIn URL.

6. Click on “Save” to update your LinkedIn URL.

How to Copy Your LinkedIn URL

To copy your LinkedIn URL, follow these steps:

1. Log in to your LinkedIn account and navigate to your profile page.

2. Look for the section below your profile picture and headline that displays your current LinkedIn URL.

3. Right-click on the URL and select “Copy” from the drop-down menu.

4. The LinkedIn URL is now copied and ready to be pasted elsewhere, such as in an email signature or on your resume.

Where to Find Your LinkedIn URL on the LinkedIn App

If you primarily use the LinkedIn app and want to find your LinkedIn URL, follow these steps:

1. Open the LinkedIn app on your mobile device and log in to your account.

2. Tap on your profile picture in the top left corner of the screen to access your profile.

3. Scroll down until you see the “Contact” section below your profile picture and headline.

4. Your LinkedIn URL will be displayed in this section.

LinkedIn URL Customization Best Practices

When customizing your LinkedIn URL, keep these best practices in mind:

1. Use your full name or a variation of it: Ideally, your LinkedIn URL should include your full name or a variation of it. This makes it easier for others to find and recognize you.

2. Avoid using special characters or numbers: Special characters and numbers can make your LinkedIn URL appear less professional and harder to remember. Stick to letters and hyphens if necessary.

3. Keep it concise: Try to keep your LinkedIn URL as short and concise as possible. A shorter URL is easier to remember and looks cleaner.

4. Check for availability: Before finalizing your LinkedIn URL, make sure it is available and not already taken by someone else. If your desired URL is not available, consider using a variation of it.

LinkedIn URL Optimization Tips

1. Share your LinkedIn URL: Once you have customized your LinkedIn URL, make sure to share it across your other online platforms, such as your personal website, blog, or social media profiles. This increases visibility and allows others to easily connect with you on LinkedIn.

2. Include your LinkedIn URL on your resume: Adding your LinkedIn URL to your resume allows potential employers to learn more about you and your professional background. It also demonstrates your commitment to maintaining an updated online presence.

3. Use a URL shortener for convenience: If your LinkedIn URL is long or difficult to remember, you can use a URL shortener tool to create a shorter, more manageable URL. There are many free URL shortener services available online.

Conclusion

Your LinkedIn URL is a valuable asset that can enhance your professional image and help you stand out in today’s competitive job market. By including your full name in your LinkedIn profile web address, you create a consistent online presence, increase your search engine visibility, and make it easier for others to find and connect with you. Customizing your LinkedIn URL is a simple yet effective way to optimize your LinkedIn profile and maximize its impact. So take a few minutes to update your LinkedIn URL and make the most of this powerful networking platform.

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