The importance of LinkedIn Premium in building credibility and trust in business relationships

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of LinkedIn Premium: Building Credibility and Trust in Business Relationships

LinkedIn has become the go-to platform for professionals looking to connect, network, and build their personal brand. With over 700 million users worldwide, it offers a vast pool of opportunities to expand your professional network, showcase your skills and experience, and find new career opportunities. While LinkedIn offers a free version, LinkedIn Premium takes your professional presence to the next level.

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription service offered by LinkedIn that provides enhanced features and tools to help professionals achieve their business goals. It is available in different plans tailored to meet the needs of different professionals, including individuals, job seekers, sales professionals, and recruiters.

LinkedIn Premium Benefits

LinkedIn Premium offers a range of benefits that can significantly boost your professional presence and help you establish credibility and trust in your business relationships. Let’s explore some of the key benefits:

1. Increased Visibility and Access to Insights

With LinkedIn Premium, you have access to advanced analytics and insights that can help you understand how your profile is performing and how you can optimize it for better visibility. You can see who viewed your profile and gain valuable insights about their industry, job title, and location. This information can help you tailor your profile and content to attract the right audience.

Additionally, LinkedIn Premium provides you with the ability to see how you compare to other professionals in your industry and get personalized recommendations to improve your profile. This level of visibility and access to insights can give you a competitive edge and help you stand out in a crowded marketplace.

2. InMail Messaging

One of the most valuable features of LinkedIn Premium is the ability to send InMail messages to anyone on LinkedIn, even if you’re not connected. InMail allows you to reach out to potential clients, partners, or industry influencers directly, without the need for a mutual connection. This can be a game-changer when it comes to building new business relationships and expanding your network.

LinkedIn Premium also provides you with a higher InMail response rate, ensuring that your messages are more likely to be seen and responded to. This feature alone can save you a significant amount of time and effort in reaching out to key contacts and establishing meaningful connections.

3. Advanced Search Filters

LinkedIn Premium offers advanced search filters that allow you to refine your search and find the right professionals or companies based on specific criteria. Whether you’re looking for potential clients, job opportunities, or industry experts, these filters can help you narrow down your search and save you valuable time.

You can filter your search by factors such as location, industry, company size, job title, and more. This level of specificity enables you to find the most relevant connections and engage with them in a more targeted and meaningful way.

4. LinkedIn Learning

LinkedIn Premium provides access to LinkedIn Learning, an extensive library of online courses and tutorials taught by industry experts. This feature allows you to acquire new skills, stay up-to-date with the latest industry trends, and enhance your professional development.

LinkedIn Learning offers courses in various fields, including business, technology, marketing, leadership, and more. By investing in your continuous learning and skill development, you can position yourself as a knowledgeable and credible professional in your industry.

LinkedIn Premium Plans

LinkedIn Premium offers different plans to cater to the diverse needs of professionals. Here are some of the most popular LinkedIn Premium plans:

1. LinkedIn Premium Career

LinkedIn Premium Career is designed for individuals who are actively seeking new job opportunities. It provides advanced job search filters, insights on applicant trends, and the ability to directly message hiring managers and recruiters. This plan can significantly enhance your job search efforts and help you stand out from the competition.

2. LinkedIn Premium Business

LinkedIn Premium Business is ideal for entrepreneurs, small business owners, and sales professionals. It offers advanced search filters, lead recommendations, and the ability to send InMail messages to potential clients. This plan can help you generate leads, build valuable business relationships, and drive sales for your business.

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is specifically designed for sales professionals who want to leverage the power of LinkedIn for prospecting and lead generation. It provides advanced search filters, lead recommendations, and CRM integration to streamline your sales process. With LinkedIn Sales Navigator, you can identify and target the right prospects, engage with them effectively, and close more deals.

Is LinkedIn Premium Worth It?

The decision to invest in LinkedIn Premium ultimately depends on your specific goals and needs as a professional. However, considering the range of benefits and tools it offers, LinkedIn Premium can be a worthwhile investment for many professionals.

If you’re actively looking for new job opportunities, LinkedIn Premium Career can give you a competitive edge by providing access to advanced job search filters, insights on applicant trends, and the ability to directly connect with hiring managers and recruiters. It can significantly increase your chances of landing your dream job.

For entrepreneurs, small business owners, and sales professionals, LinkedIn Premium Business or LinkedIn Sales Navigator can be invaluable in generating leads, building meaningful business relationships, and driving sales. The advanced search filters, lead recommendations, and InMail messaging feature can save you time and effort in finding and connecting with potential clients.

Even if you’re not actively looking for new opportunities, LinkedIn Premium can still offer substantial benefits. The increased visibility, access to analytics, and personalized recommendations can help you optimize your profile, build your personal brand, and position yourself as a thought leader in your industry.

LinkedIn Premium Cost

LinkedIn Premium offers different pricing plans to suit various budgets and needs. The cost of LinkedIn Premium depends on the plan you choose and whether you opt for a monthly or annual subscription. Here is an overview of the pricing:

1. LinkedIn Premium Career

LinkedIn Premium Career is priced at $29.99 per month for a monthly subscription or $239.88 per year for an annual subscription. This plan is specifically designed for job seekers and offers advanced job search features and insights.

2. LinkedIn Premium Business

LinkedIn Premium Business starts at $59.99 per month for a monthly subscription or $575.88 per year for an annual subscription. This plan is tailored for entrepreneurs, small business owners, and sales professionals, providing advanced search filters, lead recommendations, and InMail messaging.

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is priced at $79.99 per month for a monthly subscription or $779.88 per year for an annual subscription. This plan is designed for sales professionals and offers advanced sales features, including lead recommendations and CRM integration.

LinkedIn Premium Discounts

LinkedIn occasionally offers discounts on its Premium plans, especially during promotional periods or for new users. It’s worth keeping an eye out for any special offers or discounts that may be available. Additionally, some organizations or educational institutions may have partnerships with LinkedIn that provide discounted or subsidized Premium memberships to their members or students.

Conclusion

LinkedIn Premium can be a powerful tool in building credibility and trust in your business relationships. Whether you’re a job seeker, entrepreneur, small business owner, or sales professional, the enhanced features and tools offered by LinkedIn Premium can significantly enhance your professional presence and help you achieve your business goals.

From increased visibility and access to insights, to the ability to send InMail messages and advanced search filters, LinkedIn Premium provides a range of benefits that can give you a competitive edge. By investing in LinkedIn Premium, you’re investing in your professional development and positioning yourself as a credible and trustworthy professional in your field.

So, is LinkedIn Premium worth it? The answer depends on your specific goals and needs, but for many professionals, the benefits and tools it offers make it a worthwhile investment. Consider your objectives, assess the different plans available, and make an informed decision based on what will best support your professional growth and success.

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