The importance of monitoring and updating your customized LinkedIn URL as your career progresses

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26 Sep 2023  •   5 minutes read

Author: Admin

The Importance of Monitoring and Updating Your Customized LinkedIn URL as Your Career Progresses

LinkedIn is the go-to platform for professionals looking to connect, network, and advance their careers. With over 700 million users, it’s a powerful tool for showcasing your skills, experience, and accomplishments. One key aspect of your LinkedIn profile that often gets overlooked is your URL. Your LinkedIn URL is the web address that leads directly to your profile, and it’s important to customize and optimize it as you progress in your career. In this article, we’ll explore the significance of monitoring and updating your customized LinkedIn URL and provide step-by-step instructions on how to do it.

What is a LinkedIn URL?

Before we dive into the importance of customizing and updating your LinkedIn URL, let’s first understand what it is. A LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. By default, LinkedIn assigns a long and random URL to your profile, consisting of a combination of numbers and letters. For example, a default LinkedIn URL might look like this:

linkedin.com/in/JohnDoe123456789

While this URL works perfectly fine, it’s not very memorable or professional. Customizing your LinkedIn URL allows you to create a shorter, personalized web address that reflects your name or brand. For example, a customized LinkedIn URL might look like this:

linkedin.com/in/JohnDoe

Why is it Important to Have a Customized LinkedIn URL?

A customized LinkedIn URL offers several benefits that can enhance your professional presence and make it easier for others to find and connect with you. Here are some key reasons why having a customized LinkedIn URL is important:

1. Professionalism

A customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you’ve taken the time to personalize your online presence and make it easier for others to access your profile. It also demonstrates that you’re proactive and detail-oriented, qualities that employers and recruiters value in candidates.

2. Memorability

A shorter and customized LinkedIn URL is much easier to remember and share with others. Whether you’re networking at an event, sending out resumes, or including it on your business card, a personalized URL makes it effortless for people to find your profile. It eliminates the need for them to search through a sea of numbers and letters to locate you.

3. Branding

By customizing your LinkedIn URL, you have the opportunity to align it with your personal brand. If you have a personal website, blog, or portfolio, you can use the same name or handle across all platforms to create a consistent online presence. This makes it easier for potential employers, clients, and collaborators to recognize and remember you.

4. SEO Benefits

Optimizing your LinkedIn URL with relevant keywords can improve your search engine visibility. When someone searches for your name or industry-related terms on search engines like Google, having a customized LinkedIn URL can increase the likelihood of your profile appearing in the search results. This can be especially beneficial if you’re actively job searching or looking to establish yourself as an industry expert.

How to Get Your LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s discuss how to get your LinkedIn URL if you haven’t already done so. Follow these steps:

1. Log in to Your LinkedIn Account

Go to the LinkedIn homepage and log in to your account using your email address and password. If you don’t have an account, you’ll need to create one before proceeding.

2. Go to Your Profile

Once you’re logged in, click on your profile picture or the “Me” icon in the top navigation bar. This will take you to your LinkedIn profile.

3. Locate Your LinkedIn URL

On your profile page, look for the URL located under your profile picture and headline. It will be displayed as “www.linkedin.com/in/yourname”.

Note: If you haven’t customized your LinkedIn URL, it will appear as a default URL with a combination of numbers and letters.

How to Change Your LinkedIn URL

If you’re still using the default LinkedIn URL, it’s time to change it to a customized URL that better represents your professional brand. Follow these steps:

1. Access the “Edit Public Profile & URL” Settings

On your LinkedIn profile page, click on the “Edit public profile & URL” button. It’s located to the right of your profile picture and headline.

2. Edit Your LinkedIn URL

In the “Edit your custom URL” section, click on the pencil icon next to your current URL. This will allow you to edit your LinkedIn URL.

3. Enter Your Desired LinkedIn URL

Enter your desired LinkedIn URL in the text box provided. Keep in mind that your URL should be professional, easy to remember, and ideally, include your full name or brand. Avoid using numbers, special characters, or unrelated words.

4. Check Availability and Save Changes

After entering your desired LinkedIn URL, click on the “Save” button to check its availability. LinkedIn will inform you if the URL is already taken or if it’s available for use. If it’s taken, try different variations until you find an available URL that suits your needs.

How to Optimize Your LinkedIn URL for Better Visibility

Once you’ve customized your LinkedIn URL, it’s important to optimize it for better visibility. Here are some tips to help you make the most of your personalized URL:

1. Use Your Full Name

Whenever possible, include your full name in your LinkedIn URL. This makes it easier for others to find you and increases your chances of appearing in relevant search results.

2. Avoid Special Characters

Avoid using special characters, symbols, or spaces in your LinkedIn URL. Stick to alphanumeric characters (letters and numbers) to ensure compatibility across platforms.

3. Include Relevant Keywords

Consider incorporating relevant keywords in your LinkedIn URL to improve your search engine visibility. For example, if you’re a marketing professional, you could include the word “marketing” in your URL.

4. Keep it Simple

Keep your LinkedIn URL simple and easy to remember. Long and complex URLs can be difficult for others to type accurately or remember. Aim for a concise and straightforward URL that reflects your professional identity.

How to Monitor and Update Your LinkedIn URL

Now that you have a customized LinkedIn URL, it’s important to monitor and update it as your career progresses. Here’s how:

1. Regularly Check Your LinkedIn URL

Make it a habit to regularly check your LinkedIn URL to ensure it’s still valid and functioning correctly. Sometimes, changes to LinkedIn’s platform or updates to your profile can affect your URL. By checking it periodically, you can identify and address any issues promptly.

2. Update Your LinkedIn URL with Job Changes

Whenever you switch jobs or make significant career changes, update your LinkedIn URL to reflect your new position. This ensures that your URL remains accurate and up to date, showcasing your most recent professional accomplishments.

3. Reflect Personal Branding Changes

If you rebrand yourself or make changes to your personal brand, consider updating your LinkedIn URL to align with your new branding. This helps maintain consistency across all your online platforms and reinforces your brand identity.

4. Share Your LinkedIn URL

Once you have a customized and updated LinkedIn URL, make it a habit to share it with others. Include it on your resume, business cards, email signature, and other professional communication materials. The more you promote your LinkedIn profile, the more opportunities you have to connect with potential employers, clients, and collaborators.

Conclusion

Monitoring and updating your customized LinkedIn URL is an essential aspect of managing your professional online presence. A personalized URL adds professionalism, memorability, and branding to your profile. By optimizing it with relevant keywords and keeping it up to date, you can boost your visibility and make it easier for others to find and connect with you. Take the time to customize and monitor your LinkedIn URL, and you’ll reap the benefits throughout your career.

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