The importance of regularly updating a shortened LinkedIn URL to reflect career milestones.

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of Regularly Updating Your LinkedIn URL

LinkedIn is a powerful tool for professionals looking to network, find job opportunities, and showcase their skills and experience. One often overlooked aspect of LinkedIn is the URL associated with your profile. While it may seem like a small detail, regularly updating your LinkedIn URL to reflect career milestones can have a big impact on your online presence and personal branding. In this article, we will explore why it is important to regularly update your LinkedIn URL and how to do it effectively.

What is a LinkedIn URL?

Before we dive into the importance of updating your LinkedIn URL, let’s first clarify what a LinkedIn URL is. Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. It is unique to each user and can be customized to reflect your name or brand. For example, a typical LinkedIn URL might look like this: “linkedin.com/in/johndoe”.

How to Get Your LinkedIn URL

If you are new to LinkedIn or have never updated your profile URL, you may be wondering how to find it. Here’s a step-by-step guide on how to get your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL under your profile picture. It should start with “linkedin.com/in/”.
  5. Click on the URL to highlight it, then right-click and select “Copy”.

Now that you have your LinkedIn URL, let’s explore why it is important to regularly update it.

Reflecting Career Milestones

Your LinkedIn profile is essentially your online resume. It serves as a digital representation of your professional experience, skills, and achievements. Just like you would update your resume to reflect new job roles, promotions, and accomplishments, it is important to update your LinkedIn URL to reflect these career milestones as well.

By regularly updating your LinkedIn URL, you are ensuring that anyone who visits your profile sees an accurate and up-to-date representation of your professional journey. This helps to establish credibility and showcases your commitment to growth and development in your field.

Improved Searchability

LinkedIn is a powerful search engine for recruiters, hiring managers, and professionals looking to connect with others in their industry. By including relevant keywords in your LinkedIn URL, you can improve your searchability and increase the chances of being found by the right people.

For example, if you are a marketing professional specializing in social media management, you might consider including keywords such as “socialmedia” or “marketing” in your LinkedIn URL. This way, when someone searches for those keywords on LinkedIn, your profile is more likely to appear in the search results.

Consistency Across Platforms

In today’s digital age, it is important to maintain consistency across all of your online platforms. This includes your LinkedIn profile URL. By customizing your LinkedIn URL to match your name or brand, you are creating a cohesive online presence that is easily recognizable and memorable.

When networking or applying for jobs, it is common to include your LinkedIn URL on your resume, business cards, and other professional materials. By regularly updating your LinkedIn URL, you ensure that anyone who visits your profile from these platforms sees an accurate reflection of your professional journey.

How to Change Your LinkedIn URL

If you haven’t customized your LinkedIn URL yet or if you want to change it to reflect new career milestones, here’s how you can do it:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the pencil icon next to your current URL.
  5. Click on the pencil icon to edit your URL.
  6. Enter your desired URL and click “Save”.

It’s important to note that once you change your LinkedIn URL, the old URL will no longer work. Therefore, it’s essential to update any external links or materials that include your old URL to ensure a seamless experience for anyone trying to visit your profile.

LinkedIn URL Best Practices

Now that you know why it is important to regularly update your LinkedIn URL and how to change it, let’s explore some best practices for optimizing your LinkedIn URL:

  1. Keep it simple and professional: Choose a URL that is easy to remember and reflects your professional identity. Avoid using numbers, special characters, or excessive length.
  2. Use your name or brand: Whenever possible, include your name or brand in your LinkedIn URL. This helps with personal branding and makes it easier for others to find you.
  3. Include relevant keywords: As mentioned earlier, including relevant keywords in your LinkedIn URL can improve your searchability. Think about the words or phrases that best represent your skills and expertise.
  4. Avoid generic terms: Try to avoid generic terms like “profile” or “resume” in your LinkedIn URL. These terms are overused and don’t add much value to your personal branding.
  5. Regularly update it: As your career evolves, make it a habit to regularly update your LinkedIn URL to reflect new job roles, promotions, or other career milestones. This ensures that your online presence is always up-to-date.

Where to Use Your LinkedIn URL

Now that you have a customized LinkedIn URL, it’s time to put it to use! Here are some places where you can use your LinkedIn URL to maximize its impact:

  • Resume: Include your LinkedIn URL on your resume, near your contact information. This allows potential employers to easily access your profile and learn more about your qualifications.
  • Email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you professionally.
  • Business cards: Include your LinkedIn URL on your business cards to provide a direct link to your professional profile.
  • Social media profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter or Instagram, to encourage cross-platform networking.
  • Personal website or blog: If you have a personal website or blog, make sure to include your LinkedIn URL in the contact or about section.

The Power of a Shortened LinkedIn URL

In addition to customizing your LinkedIn URL, you also have the option to shorten it using a URL shortener. A shorter URL is easier to remember and looks more professional, especially when sharing it verbally or on printed materials.

There are many URL shortening services available online, such as Bitly or TinyURL. These services allow you to create a shortened version of your LinkedIn URL that redirects to your profile. Simply copy your LinkedIn URL, paste it into the URL shortener, and click “Shorten”.

Once you have a shortened LinkedIn URL, you can use it in the same ways mentioned earlier, such as on your resume, business cards, or email signature. Just make sure to update any external links or materials that include your old LinkedIn URL.

Conclusion

Regularly updating your LinkedIn URL to reflect career milestones is an essential part of managing your online presence and personal branding. By keeping your LinkedIn URL up-to-date, you ensure that anyone who visits your profile sees an accurate representation of your professional journey. Additionally, optimizing your LinkedIn URL with relevant keywords and customizing it to match your name or brand can improve your searchability and create a cohesive online presence.

Remember to regularly update your LinkedIn URL, use it strategically in various professional materials, and consider shortening it for added professionalism. By taking these steps, you can harness the power of your LinkedIn URL to enhance your personal brand and open doors to new career opportunities.

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