The importance of sharing your LinkedIn URL


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of LinkedIn URL: Customize, Optimize, and Share for Networking and Job Search

In today’s digital age, having a strong online presence is crucial for professional success. One of the most powerful platforms for networking and job search is LinkedIn. With over 700 million users worldwide, LinkedIn has become the go-to platform for professionals to connect, share insights, and find new opportunities. While having a well-crafted LinkedIn profile is important, many users overlook the significance of their LinkedIn URL. In this article, we will discuss the importance of sharing your LinkedIn URL and provide tips on how to customize, optimize, and share it effectively.

What is a LinkedIn URL?

Before we dive into the details, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs people to your LinkedIn profile. It acts as your online identity on the platform and can be customized to reflect your personal brand. By default, LinkedIn assigns a random combination of numbers and letters as your URL, but you have the option to change it to something more meaningful and memorable.

Why is it important to customize your LinkedIn URL?

Customizing your LinkedIn URL is important for several reasons:

  1. Branding: A customized LinkedIn URL allows you to create a personal brand that aligns with your professional identity. It helps you stand out from the crowd and makes it easier for others to find and remember your profile.
  2. Professionalism: A professional-looking URL demonstrates that you take your online presence seriously. It shows that you have put effort into optimizing your profile and are committed to presenting yourself in the best possible light.
  3. Easy Sharing: A shorter and more customized URL is easier to share with others. Whether you’re including it on your resume, business card, or email signature, a concise LinkedIn URL makes it simple for people to access your profile.
  4. Search Engine Optimization (SEO): Customizing your LinkedIn URL with relevant keywords can improve your search engine rankings. When someone searches for your name or industry-related keywords on search engines like Google, having an optimized LinkedIn URL can help your profile appear higher in the search results.

How to customize your LinkedIn URL?

Customizing your LinkedIn URL is a simple and straightforward process. Here’s how you can do it:

  1. Login to your LinkedIn account and go to your profile page.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page.
  3. You will be redirected to the “Edit public profile & URL” section. Under the “Edit URL” section on the right-hand side, you will see your current LinkedIn URL.
  4. Click on the pencil icon next to your URL.
  5. A text field will appear where you can enter your desired custom LinkedIn URL.
  6. Choose a URL that reflects your name or professional identity. Keep it simple, professional, and easy to remember.
  7. Click “Save” to save your new LinkedIn URL.

Once you have customized your LinkedIn URL, it is important to test it to ensure it is working correctly. Open a new browser tab and enter your custom URL to see if it directs to your LinkedIn profile. If it does, congratulations! You have successfully customized your LinkedIn URL.

How to optimize your LinkedIn URL?

Optimizing your LinkedIn URL involves incorporating relevant keywords and making it more search engine friendly. Here are some tips to optimize your LinkedIn URL:

  1. Use Your Name: If possible, include your full name in your LinkedIn URL. This makes it easier for people to find you when they search for your name on search engines.
  2. Include Keywords: Identify the keywords that are relevant to your industry and profession. Incorporate these keywords into your LinkedIn URL to improve your chances of appearing in search results when someone searches for those keywords.
  3. Avoid Special Characters: Special characters, such as hyphens or underscores, can make your LinkedIn URL appear confusing and difficult to remember. Stick to alphanumeric characters to keep it clean and professional.
  4. Keep it Short: A shorter URL is easier to share and remember. Try to keep your LinkedIn URL concise and to the point.
  5. Avoid Numbers: Unless your name or profession specifically includes numbers, it is best to avoid including them in your LinkedIn URL. Numbers can make the URL look less professional and harder to remember.
  6. Update Your LinkedIn Profile: While customizing your LinkedIn URL, take the opportunity to update your profile with relevant keywords and information. A well-optimized profile will further enhance your online visibility.

By following these optimization tips, you can increase the chances of your LinkedIn profile appearing in search results and attract more relevant connections and opportunities.

How to share your LinkedIn URL effectively?

Now that you have customized and optimized your LinkedIn URL, it’s time to share it effectively. Here are some tips to make the most out of sharing your LinkedIn URL:

  1. Include it on your resume: Adding your LinkedIn URL to your resume is a common practice. It allows potential employers and recruiters to easily access your profile and learn more about your professional background.
  2. Add it to your email signature: Including your LinkedIn URL in your email signature is a great way to promote your online presence. It gives your recipients an opportunity to connect with you professionally and explore your profile.
  3. Share it on social media: LinkedIn is a social networking platform, so it makes sense to share your LinkedIn URL on other social media platforms as well. Include it in your bio or about section on platforms like Twitter, Facebook, and Instagram to drive traffic to your LinkedIn profile.
  4. Network offline: Don’t limit yourself to online networking. Share your LinkedIn URL during in-person networking events, conferences, and business meetings. Handing out your business card with your LinkedIn URL can help you make lasting connections.
  5. Include it in your blog or website: If you have a personal blog or website, consider adding a section or widget that displays your LinkedIn URL. This encourages visitors to explore your professional profile and connect with you on LinkedIn.
  6. Engage with LinkedIn groups and discussions: Participating in LinkedIn groups and discussions is a great way to showcase your expertise and expand your network. When engaging with others, include your LinkedIn URL in your comments or posts to encourage others to connect with you.

By implementing these sharing strategies, you can increase your visibility on LinkedIn and attract relevant connections and opportunities.


Sharing your LinkedIn URL is essential for building a strong online presence, connecting with professionals, and finding new career opportunities. By customizing and optimizing your LinkedIn URL, you can create a personal brand, enhance your online visibility, and make it easier for others to find and remember your profile. Remember to share your LinkedIn URL effectively by including it on your resume, email signature, and social media profiles. Engaging with others on LinkedIn and networking offline will further expand your reach and increase your chances of success. So, take the time to customize, optimize, and share your LinkedIn URL – it’s a small but powerful step towards professional growth.

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