The importance of updating your LinkedIn vanity URL as your career evolves


26 Sep 2023  •   4 minutes read

Author: Admin


In today’s digital age, building a strong personal brand is crucial for professional success. One platform that plays a significant role in this endeavor is LinkedIn. LinkedIn allows professionals to showcase their skills, connect with like-minded individuals, and discover new career opportunities. One important aspect of optimizing your LinkedIn profile is updating your vanity URL. In this article, we will explore the importance of updating your LinkedIn vanity URL as your career evolves and provide you with a step-by-step guide on how to customize it.

Why is your LinkedIn vanity URL important?

Your LinkedIn vanity URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a generic URL consisting of random numbers and letters. However, customizing your vanity URL allows you to create a personalized and professional web address that aligns with your personal brand. Here are some reasons why updating your LinkedIn vanity URL is important:

1. Enhances your personal brand

Your LinkedIn profile serves as your online resume and personal brand hub. Having a customized vanity URL adds a touch of professionalism and credibility to your profile. It shows that you are serious about your online presence and committed to building a strong personal brand. A personalized URL also makes it easier for others to remember and share your profile.

2. Increases your visibility in search results

When you customize your LinkedIn vanity URL, you have the opportunity to include relevant keywords that are associated with your industry or area of expertise. This can help improve your visibility in search engine results when someone searches for professionals in your field. A well-optimized vanity URL can make your profile appear higher in search rankings, increasing the chances of attracting potential employers, clients, or collaborators.

3. Facilitates sharing and networking

Sharing your LinkedIn profile with others becomes much easier when you have a customized vanity URL. Whether you are including it in an email signature, business card, or social media bio, a shorter and more memorable URL is more likely to be clicked on and shared by others. This can lead to increased networking opportunities and connections within your industry.

4. Establishes consistency across platforms

When you have a personalized LinkedIn vanity URL, you can maintain consistency across your online presence. Whether it’s your personal website, blog, or other social media profiles, having a consistent URL helps establish your identity and makes it easier for users to find and recognize you across different platforms. It also creates a cohesive and professional online brand.

How to customize your LinkedIn vanity URL

Now that you understand the importance of updating your LinkedIn vanity URL, let’s dive into the step-by-step process of customizing it:

Step 1: Access your LinkedIn profile settings

To customize your vanity URL, you need to access your LinkedIn profile settings. Follow these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture or profile icon in the top right corner
  3. Select “Settings & Privacy” from the dropdown menu
  4. Under the “Privacy” tab, click on “Edit your public profile”
  5. Scroll down to the “Edit your custom URL” section

Step 2: Choose your desired vanity URL

Once you have accessed the custom URL section, you will see the current URL assigned to your profile. LinkedIn allows you to customize the last portion of the URL. Keep the following tips in mind when choosing your vanity URL:

  • Use your full name or a variation of it
  • Avoid using numbers, special characters, or unrelated words
  • Consider including relevant keywords related to your industry or area of expertise
  • Keep it simple, memorable, and professional

Step 3: Check availability and save your changes

After selecting your desired vanity URL, LinkedIn will automatically check its availability. If the URL is already taken by another user, you will need to choose a different variation. Once you find an available vanity URL, click on the “Save” button to update your profile.

Tips for optimizing your LinkedIn vanity URL

Now that you know how to customize your LinkedIn vanity URL, here are some additional tips to optimize it:

1. Keep it concise

LinkedIn allows you to have a vanity URL of up to 30 characters. However, it’s best to keep it as short and concise as possible. A shorter URL is easier to remember and share, increasing the chances of people visiting your profile.

2. Use relevant keywords

Include relevant keywords in your vanity URL to improve your visibility in search results. For example, if you are a graphic designer, consider including “graphic-design” or “designer” in your URL. This can help attract recruiters or clients searching for professionals with those specific skills.

3. Avoid special characters and numbers

While LinkedIn allows you to use certain special characters in your vanity URL, it’s best to avoid them as much as possible. Stick to using letters and hyphens to ensure compatibility across different platforms and minimize confusion.

4. Regularly update your vanity URL

As your career evolves and you gain new skills or transition into a different industry, it’s important to update your LinkedIn vanity URL to reflect these changes. By incorporating relevant keywords and showcasing your expertise, you can attract the right opportunities and connections.


Your LinkedIn vanity URL is a powerful tool in building your personal brand and enhancing your professional presence. By customizing your vanity URL, you can establish consistency across platforms, increase your visibility in search results, and facilitate sharing and networking. Take the time to optimize your LinkedIn profile by updating your vanity URL as your career evolves. It’s a small but impactful step that can make a big difference in your professional journey.

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