The importance of using a URL shortener for your LinkedIn profile

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26 Sep 2023  •   4 minutes read

Author: Admin

The Importance of Using a URL Shortener for Your LinkedIn Profile

When it comes to building your personal brand and professional network online, LinkedIn is the go-to platform for many professionals. With over 756 million members worldwide, LinkedIn provides a valuable opportunity to connect with colleagues, potential employers, and clients in your industry. One key element of your LinkedIn profile that often gets overlooked is your profile URL. By default, LinkedIn assigns a long and complicated URL to your profile, but did you know that you can customize it to make it more memorable and professional? In this article, we will explore the importance of using a URL shortener for your LinkedIn profile and how to optimize your LinkedIn URL for maximum impact.

What is a LinkedIn URL?

A LinkedIn URL is the web address that directs people to your LinkedIn profile. It usually consists of a combination of your name and some random numbers and letters. For example, a typical LinkedIn URL might look like this: linkedin.com/in/johndoe123456789. This URL is not only difficult to remember but also not very aesthetically pleasing. It doesn’t reflect your personal brand and can be easily forgotten by people who want to visit your profile.

Why is a Customized LinkedIn URL Important?

A customized LinkedIn URL is important for several reasons:

  1. Memorability: A shorter and more personalized URL is easier to remember for both you and others. When networking or sharing your LinkedIn profile, it’s much more convenient to provide a short and memorable URL rather than a long and complex one.
  2. Professionalism: A customized LinkedIn URL gives a more professional impression. It shows that you have taken the time to personalize your profile and pay attention to the details. This can make a positive impact on potential employers, clients, and colleagues.
  3. Branding: Your LinkedIn profile is an extension of your personal brand. By customizing your URL, you can align it with your brand identity and make it consistent with your other online profiles. This helps to create a cohesive online presence and strengthens your personal brand.
  4. Search Engine Optimization (SEO): A customized LinkedIn URL can also contribute to your search engine optimization efforts. When people search for your name on search engines like Google, having a customized URL can increase the chances of your LinkedIn profile appearing in the search results. This can be especially beneficial if you are actively job searching or looking to attract new clients.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a simple process that can be done in just a few steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” option on the right side of your profile.
  3. On the right side of the screen, you will see the option to edit your public profile URL. Click on the pencil icon next to your current URL.
  4. Type in your desired URL in the text box. Ideally, you should use your full name or a variation of it that is easy to remember and reflects your personal brand.
  5. Click on the “Save” button to save your changes.

It’s important to note that your desired URL may already be taken by someone else. In that case, LinkedIn will suggest alternative options for you to choose from. Make sure to select a URL that is as close to your name or brand as possible.

Optimizing Your LinkedIn URL for Maximum Impact

Now that you have customized your LinkedIn URL, it’s time to optimize it for maximum impact. Here are some tips to make the most out of your LinkedIn URL:

  1. Use your full name: If possible, use your full name in your LinkedIn URL. This makes it easier for people to find and remember your profile.
  2. Avoid using numbers and symbols: Stick to using only letters in your LinkedIn URL. Numbers and symbols can make it more difficult to remember and can also look unprofessional.
  3. Keep it simple: The shorter and simpler your LinkedIn URL, the better. Avoid adding unnecessary words or characters that can confuse people.
  4. Include keywords: If relevant, consider incorporating keywords related to your industry or area of expertise in your LinkedIn URL. This can help with search engine optimization and make it easier for people searching for professionals in your field to find you.
  5. Share it on your resume and business cards: Once you have customized your LinkedIn URL, make sure to include it on your resume and business cards. This makes it easy for potential employers and clients to connect with you online.

Using a URL Shortener for Your LinkedIn Profile

While customizing your LinkedIn URL is a great step towards making it more memorable and professional, you can take it a step further by using a URL shortener. A URL shortener is a tool that condenses long URLs into shorter, more manageable links. Here’s why you should consider using a URL shortener for your LinkedIn profile:

  1. Improved aesthetics: A shortened URL is visually more appealing than a long and complex one. It looks cleaner and takes up less space when sharing it on social media, email signatures, or business cards.
  2. Trackability: Many URL shorteners offer tracking features that allow you to see how many people have clicked on your link. This can be useful for measuring the effectiveness of your LinkedIn profile in generating interest and engagement.
  3. Easy sharing: A shortened URL is easier to share through various channels, including social media, email, and messaging apps. It reduces the chances of the link getting broken or cut off when shared.
  4. Customization: Some URL shorteners allow you to customize the shortened link to align with your personal brand or include relevant keywords. This can further enhance your online presence and make your LinkedIn profile stand out.

How to Use a URL Shortener for Your LinkedIn Profile

Using a URL shortener for your LinkedIn profile is a straightforward process:

  1. Choose a reputable URL shortening service. Some popular options include Bitly, TinyURL, and Rebrandly.
  2. Create an account on the chosen URL shortening service.
  3. Copy your customized LinkedIn URL.
  4. Paste the LinkedIn URL into the URL shortening service’s input field.
  5. Click on the “Shorten” or “Create” button to generate the shortened URL.
  6. Copy the shortened URL provided by the service.
  7. Share the shortened URL wherever you want to direct people to your LinkedIn profile.

Remember to test the shortened URL before sharing it to ensure that it directs people to your LinkedIn profile correctly. If you ever need to update your LinkedIn URL, simply edit it on LinkedIn and generate a new shortened URL using the same process.

Conclusion

Using a URL shortener for your LinkedIn profile is a simple yet effective way to optimize your online presence and make it easier for people to find and remember your profile. By customizing your LinkedIn URL and using a URL shortener, you can enhance your personal brand, improve the aesthetics of your links, and track the effectiveness of your LinkedIn profile. So don’t overlook this important aspect of your LinkedIn presence and take the time to create a memorable and professional URL for your profile.

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