The influence of a customized LinkedIn URL on recruiter impressions


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Customized LinkedIn URL in Making a Lasting Impression

In today’s digital age, LinkedIn has become an essential tool for professionals to connect, network, and showcase their skills and experiences. With over 700 million users worldwide, having a strong LinkedIn presence has never been more important. When it comes to making a lasting impression on recruiters and potential employers, every detail matters – including your LinkedIn URL. In this article, we will explore the influence of a customized LinkedIn URL and how it can significantly impact your professional brand.

What is a LinkedIn URL?

Before diving into the importance of a customized LinkedIn URL, let’s first understand what it is. A LinkedIn URL is a unique web address assigned to your LinkedIn profile. By default, LinkedIn assigns a generic URL consisting of random numbers and letters to your profile. For example, your default LinkedIn URL may look something like this:

While this default URL works perfectly fine, it lacks personalization and does not reflect your professional brand. Fortunately, LinkedIn allows users to customize their URLs and create a more unique and memorable web address.

Why Should You Customize Your LinkedIn URL?

Now that we understand what a LinkedIn URL is, let’s explore the reasons why you should consider customizing it:

1. Enhance Your Professional Branding

By customizing your LinkedIn URL, you have the opportunity to enhance your professional branding. A customized URL that includes your name or a variation of your name not only looks more professional but also helps recruiters and potential employers remember you. It adds a personal touch to your online presence and makes it easier for others to find and connect with you.

For example, if your name is John Smith, a customized LinkedIn URL such as or instantly communicates your professional identity. It shows that you take your personal branding seriously and have put thought into creating a cohesive online presence.

2. Stand Out from the Crowd

Recruiters and potential employers often review numerous LinkedIn profiles when searching for candidates. Having a customized LinkedIn URL can help you stand out from the crowd and make a memorable impression.

Consider this scenario: A recruiter is reviewing two candidates for a marketing position – one with a generic LinkedIn URL and another with a customized URL that includes their name and relevant keywords like “marketing” or “digital strategist.” Which candidate do you think the recruiter will remember more easily? The one with the customized URL, of course.

A customized LinkedIn URL shows that you pay attention to detail and take pride in your personal brand. It demonstrates your commitment to professionalism and can leave a lasting impression on recruiters and potential employers.

3. Improve Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is crucial in today’s competitive job market. When recruiters and potential employers search for candidates on search engines like Google, your LinkedIn profile is often one of the first results that appear. Having a customized LinkedIn URL can improve your SEO and increase the visibility of your profile.

Search engines prioritize personalized and relevant URLs over generic ones. By including your name or relevant keywords in your LinkedIn URL, you increase the chances of your profile appearing higher in search engine results. This, in turn, increases the likelihood of recruiters and potential employers discovering your profile and reaching out to you.

How to Customize Your LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s explore how you can create one:

1. Access Your LinkedIn Profile

To customize your LinkedIn URL, you first need to access your LinkedIn profile. Log in to your LinkedIn account and navigate to your profile page.

2. Click on the “Edit Public Profile & URL” Button

On your LinkedIn profile page, locate the button that says “Edit Public Profile & URL.” It is usually located near your profile picture and headline. Click on this button to access your public profile settings.

3. Edit Your Public Profile URL

Once you’re in the public profile settings, look for the section that says “Edit your custom URL” or something similar. Click on the pencil icon or the “Edit” button to customize your LinkedIn URL.

4. Choose Your Custom LinkedIn URL

LinkedIn allows you to choose a custom URL for your profile, subject to availability. Ideally, you should use your full name or a variation of it as your custom URL. Avoid using numbers, special characters, or unrelated keywords in your URL.

For example, if your name is Jane Doe, some potential custom LinkedIn URLs could be:


Choose a URL that best represents your professional identity and aligns with your personal branding.

5. Save Your Custom LinkedIn URL

After choosing your custom LinkedIn URL, click on the “Save” or “Apply” button to save your changes. LinkedIn will verify the availability of your chosen URL and prompt you to choose another one if it’s already taken.

Once you’ve successfully saved your custom LinkedIn URL, your profile will be accessible through this new web address. Make sure to update your resume, business cards, and other professional materials to reflect your new URL.

Best Practices for Customizing Your LinkedIn URL

While customizing your LinkedIn URL, it’s important to keep a few best practices in mind:

1. Keep It Simple and Professional

When choosing a custom LinkedIn URL, aim for simplicity and professionalism. Use your full name or a variation of it to create a URL that is easy to remember and reflects your professional identity. Avoid using nicknames, abbreviations, or unrelated keywords.

2. Make It Consistent

Consistency is key in personal branding. If you already have a personal website or blog, try to use the same or a similar URL structure for your LinkedIn profile. This helps create a cohesive online presence and makes it easier for others to find you across different platforms.

3. Avoid Changing It Frequently

Once you’ve customized your LinkedIn URL, try to avoid changing it frequently. Changing your URL too often can confuse recruiters and potential employers who have bookmarked or saved your profile. It’s best to choose a URL that you can stick with for the long term.

4. Share Your Custom LinkedIn URL

Now that you have a customized LinkedIn URL, make sure to share it with others. Include it in your email signature, business cards, resume, and other professional materials. By sharing your custom URL, you increase the visibility of your LinkedIn profile and make it easier for others to connect with you.


Customizing your LinkedIn URL is a simple yet powerful way to enhance your professional branding, stand out from the crowd, and improve your search engine visibility. By taking the time to create a personalized LinkedIn URL, you demonstrate your commitment to professionalism and make a lasting impression on recruiters and potential employers. So, what are you waiting for? Customize your LinkedIn URL today and unlock the full potential of your professional brand!

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