The influence of a unique LinkedIn page URL on standing out from the competition


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Unique LinkedIn Page URL

In today’s competitive job market, it’s more important than ever to find ways to stand out from the crowd. One often overlooked but powerful way to do so is by creating a unique LinkedIn page URL. Your LinkedIn profile serves as your online resume, showcasing your skills, experience, and professional achievements. Having a unique LinkedIn URL not only helps you establish a strong personal brand but also makes it easier for potential employers, recruiters, and networking contacts to find and remember your profile.

How to Get a LinkedIn URL

Getting a LinkedIn URL is a simple process that can be done in a few easy steps. Follow these instructions to create your own custom LinkedIn URL:

  1. Log in to your LinkedIn account and click on your profile picture in the top right corner of the page.
  2. Select “Settings & Privacy” from the dropdown menu.
  3. On the left-hand side, click on the “Edit your public profile” option.
  4. In the right-hand column, under “Edit URL,” you will see your current LinkedIn URL. Click on the pencil icon next to it.
  5. Enter your desired custom URL in the text box. Ideally, this should be your full name or a variation of it.
  6. Click on “Save” to save your changes.

Once you have followed these steps, your LinkedIn URL will be updated to your custom URL. For example, if your name is John Smith, your new LinkedIn URL could be

Why a Unique LinkedIn URL Matters

A unique LinkedIn URL can have a significant impact on your online presence and personal brand. Here are some reasons why it matters:

1. Professionalism

Having a unique LinkedIn URL adds a level of professionalism to your profile. It shows that you have taken the time to customize your online presence and take control of your personal brand. A generic URL with a long string of numbers and letters can make your profile look less polished and professional.

2. Memorability

A unique LinkedIn URL is easier to remember and share with others. Instead of having to search for your profile or sending a long URL, you can simply share your custom LinkedIn URL with colleagues, potential employers, or networking contacts. This makes it more likely that they will visit your profile and connect with you.

3. Search Engine Optimization (SEO)

A customized LinkedIn URL can also help improve your visibility in search engine results. When someone searches for your name on Google or another search engine, having a unique LinkedIn URL with your name in it increases the chances that your LinkedIn profile will appear near the top of the search results. This can be especially beneficial if you have a common name.

4. Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your URL, you can align it with your overall branding strategy. For example, if you have a personal website or a blog, you can use the same or a similar URL structure to create consistency across your online presence.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it to something more unique or memorable, you can easily do so by following these steps:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the pencil icon next to your current LinkedIn URL.
  3. Edit the text box to enter your new desired URL.
  4. Click on the “Save” button to save your changes.

It’s important to note that once you change your LinkedIn URL, the old URL will no longer work, so make sure to update any links or references to your profile accordingly.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you might be wondering where to find your LinkedIn URL. Follow these steps to locate your URL on the app:

  1. Open the LinkedIn app on your device and log in if necessary.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and tap on the “View profile” option.
  4. Tap on the three dots in the top right corner of the screen.
  5. Select “Edit public profile & URL” from the dropdown menu.
  6. Your LinkedIn URL will be displayed at the top of the screen.

From here, you can copy your LinkedIn URL and share it with others or make any necessary changes to customize it.

LinkedIn URL Shortener

If you find that your LinkedIn URL is too long or difficult to remember, you can use a URL shortener to create a shorter, more user-friendly URL. There are many URL shortening services available online, such as Bitly or TinyURL, that allow you to input your LinkedIn URL and generate a shorter version. Simply copy and paste your LinkedIn URL into the URL shortener, and it will provide you with a shortened link that you can use.

How to Edit Your LinkedIn URL

If you need to make changes to your LinkedIn URL, such as correcting a typo or updating your name, you can easily edit it by following these steps:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the pencil icon next to your current LinkedIn URL.
  3. Edit the text box to make the necessary changes.
  4. Click on the “Save” button to save your updated URL.

Remember to double-check your changes before saving to ensure that your new URL is correct.

Using Your LinkedIn URL on Your Resume

One of the most common places to include your LinkedIn URL is on your resume. By adding your LinkedIn URL to your resume, you provide potential employers with easy access to your professional profile. Here are a few tips for including your LinkedIn URL on your resume:

  • Place your LinkedIn URL near the top of your resume, along with your contact information.
  • Format the URL as a clickable hyperlink so that employers can click on it directly.
  • Use a professional-looking font and formatting style to ensure that the URL stands out.
  • If you have a personal website or portfolio, consider including those URLs as well.

Remember to keep your LinkedIn profile updated and complete before including the URL on your resume. This way, potential employers will see a fully fleshed-out profile that highlights your skills and experiences.

LinkedIn URL Best Practices

When customizing your LinkedIn URL, keep the following best practices in mind:

  • Use your full name or a variation of it to create a personalized URL.
  • Avoid using numbers or special characters, as they can make the URL harder to remember and share.
  • Make sure your URL is easy to spell and pronounce.
  • Consider using your professional title or industry keywords in your URL to enhance your personal brand.
  • Double-check your URL for any typos or errors before saving.

By following these best practices, you can create a unique LinkedIn URL that effectively represents your personal brand and helps you stand out from the competition.

An Example of a Custom LinkedIn URL

Here’s an example of what a custom LinkedIn URL could look like:

Original URL:

Custom URL:

As you can see, the custom URL is much more memorable and professional-looking than the original URL.

Sharing Your LinkedIn URL

Once you have created a unique LinkedIn URL, it’s important to actively share it with others to maximize its impact. Here are a few ways to share your LinkedIn URL:

  • Include your LinkedIn URL in your email signature.
  • Add your LinkedIn URL to your business card.
  • Share your LinkedIn URL on other social media platforms, such as Twitter or Facebook.
  • Include your LinkedIn URL in your online profiles and bios.
  • Include your LinkedIn URL in any professional correspondence or job applications.

By actively promoting your LinkedIn URL, you increase the chances of people visiting your profile, connecting with you, and potentially opening up new career opportunities.


A unique LinkedIn URL is a valuable tool for standing out from the competition and optimizing your LinkedIn profile. By creating a custom URL, you enhance your professionalism, improve memorability, boost your search engine visibility, and align your personal brand. Take the time to create a personalized LinkedIn URL that accurately represents your professional identity and actively share it with others to maximize its impact.

Remember, your LinkedIn profile is an essential part of your online presence and personal brand. By customizing your LinkedIn URL, you take one more step towards establishing yourself as a standout professional in your field.

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles


Tips to Promote Your Customized LinkedIn URL on Social Media LinkedIn is a powerful platform for networking and professional growth. By customizing your LinkedIn URL, you can create a unique and memorable web address that reflects your personal brand. But simply having a customized LinkedIn URL isn’t enough; you also need to promote it effectively […]

26 Sep 2023


In today’s digital age, networking has become a crucial aspect of professional success. Whether you’re looking for a new job, seeking industry insights, or simply expanding your professional connections, LinkedIn is the go-to platform for professionals. With over 700 million users worldwide, LinkedIn offers a plethora of opportunities to connect with industry leaders, share your […]

26 Sep 2023


The Benefits of a Customized LinkedIn URL for Freelancers and Entrepreneurs In today’s digital age, having a strong online presence is essential for freelancers and entrepreneurs. One of the most important platforms for professionals to showcase their skills and connect with potential clients or employers is LinkedIn. With over 740 million members worldwide, LinkedIn provides […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?