The long-term benefits and advantages of customizing your LinkedIn profile URL


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Custom LinkedIn Profile URL

LinkedIn has become the go-to platform for professionals to showcase their skills, connect with peers, and explore
new career opportunities. With millions of users worldwide, it’s essential to stand out from the crowd and make
a lasting impression. One way to do this is by customizing your LinkedIn profile URL. In this article, we’ll
explore the long-term benefits and advantages of having a personalized LinkedIn profile URL and how it can enhance
your professional brand.

What is a LinkedIn Profile URL?

Before we dive into the benefits, let’s start by understanding what a LinkedIn profile URL is. Your LinkedIn profile
URL is the unique web address that directs users to your profile. By default, LinkedIn assigns a random combination
of numbers and letters as your profile URL. For example, it might look something like this:
However, LinkedIn allows users to customize their profile URLs to reflect their name or professional brand. This
means you can have a URL like, which is much more memorable and professional.

Why Should You Customize Your LinkedIn Profile URL?

Customizing your LinkedIn profile URL offers several significant benefits:

1. Increased Professionalism

Having a customized LinkedIn profile URL instantly adds a touch of professionalism to your profile. It shows that
you take your online presence seriously and are committed to building a strong personal brand. Instead of a generic
URL, you’ll have a personalized link that reflects your name or professional identity. This small detail can make
a big difference when potential employers or clients are evaluating your profile.

2. Improved Branding and Memorability

A customized LinkedIn profile URL allows you to create a unique brand identity. By using your name or a variation
of it in your URL, you create consistency across your personal brand. This makes it easier for people to find and
remember your profile. Whether you’re networking at an event or sharing your LinkedIn profile link on other platforms,
a personalized URL will leave a lasting impression.

3. Enhanced Search Engine Optimization (SEO)

Customizing your LinkedIn profile URL can also positively impact your search engine optimization (SEO) efforts.
Search engines like Google often prioritize websites and profiles with personalized URLs. By including relevant
keywords in your URL, you can increase your chances of appearing higher in search engine results. This can lead
to more visibility, opportunities, and connections on LinkedIn.

4. Easy Sharing and Networking

With a customized LinkedIn profile URL, sharing your profile becomes a breeze. Instead of a long and complex URL,
you can simply share your personalized link that’s easy to remember and type. Whether you’re connecting with someone
at a networking event or including your LinkedIn profile link in your email signature, a custom URL makes it convenient
for others to visit your profile and connect with you.

How to Customize Your LinkedIn Profile URL

Now that you understand the benefits of customizing your LinkedIn profile URL, let’s walk through the steps to
make this change:

1. Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page.

2. Click on “Edit Public Profile & URL”

On your profile page, you’ll find a button that says “Edit Public Profile & URL.” Click on it to access the settings
for customizing your URL.

3. Edit Your Public Profile URL

On the right side of the page, you’ll see a section that says “Edit Your Custom URL.” Click on the pencil icon
next to it to edit your URL. Enter your desired URL, which can be your name or a variation of it. LinkedIn will
automatically check if the URL is available.

4. Save Your Changes

Once you’ve entered your desired URL, click on the “Save” button to save your changes. Your LinkedIn profile URL
will now be customized according to your preference.

Best Practices for Customizing Your LinkedIn Profile URL

While customizing your LinkedIn profile URL is a simple process, there are a few best practices to keep in mind:

1. Keep it Professional

When customizing your LinkedIn profile URL, it’s important to keep it professional. Avoid using nicknames or irrelevant
terms in your URL. Stick to your name or a variation of it to maintain a professional image.

2. Use Keywords

Incorporating keywords related to your industry or area of expertise can help improve your profile’s visibility.
For example, if you’re a marketing professional, you might include “marketing” or “digitalmarketing” in your URL.
This can enhance your chances of appearing in relevant search results on LinkedIn.

3. Be Consistent

If you already have an established personal brand or online presence, aim to use the same username or handle across
different platforms. This consistency makes it easier for people to find and recognize you online.

4. Avoid Changing Your URL Frequently

Once you’ve customized your LinkedIn profile URL, it’s best to stick with it for the long term. Changing your URL
frequently can lead to broken links and confusion for others trying to access your profile. Choose a URL that you’re
happy with and that aligns with your professional brand.


Customizing your LinkedIn profile URL may seem like a small detail, but it can have a significant impact on your
professional brand and online presence. By creating a personalized URL, you increase professionalism, improve branding
and memorability, enhance SEO, and make it easier for others to connect with you. Take the time to customize your
LinkedIn profile URL today and reap the long-term benefits it offers.

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