The long-term benefits of investing in a custom LinkedIn URL

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26 Sep 2023  •   4 minutes read

Author: Admin

The Importance of a Custom LinkedIn URL

LinkedIn is one of the most powerful tools for professionals to connect, network, and showcase their skills and experiences. With over 740 million users worldwide, it has become the go-to platform for recruiters, hiring managers, and professionals looking to expand their network. While most people are aware of the importance of having a strong LinkedIn profile, many overlook the significance of having a custom LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. By default, LinkedIn assigns a generic URL to your profile, which includes a combination of letters, numbers, and special characters. For example, a default LinkedIn URL might look something like this:

https://www.linkedin.com/in/john-doe-123456789

While this URL will still lead to your profile, it is not very memorable or professional. This is where a custom LinkedIn URL comes into play.

How to Get a Custom LinkedIn URL

Creating a custom LinkedIn URL is a simple process that can be done in just a few steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner of the screen
  3. Select “View profile”
  4. Under your profile picture, click on the “Edit public profile & URL” button
  5. On the right side of the screen, you will see a section called “Edit your custom URL”
  6. Click on the pencil icon next to the URL
  7. Type in your desired custom URL
  8. Click “Save”

Once you have saved your custom URL, it will become your new LinkedIn profile link. For example, if you choose the custom URL “linkedin.com/in/johndoe”, your new profile link will be:

https://www.linkedin.com/in/johndoe

The Benefits of a Custom LinkedIn URL

Investing time and effort into creating a custom LinkedIn URL can yield several long-term benefits for your professional brand. Here are some of the key advantages:

1. Memorable and Professional

A custom LinkedIn URL is not only easier to remember, but it also looks more professional. Instead of a long string of random characters, your custom URL can include your name or a variation of it. This makes it easier for people to find and remember your profile, especially if you include it on your business card or resume.

2. Enhanced Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you can align it with your professional brand and make it consistent across all your online platforms. This helps to create a cohesive and polished image that showcases your expertise and credibility.

3. Improved Search Engine Optimization (SEO)

A custom LinkedIn URL can also have a positive impact on your search engine optimization (SEO) efforts. When someone searches for your name on Google or other search engines, having a custom URL that includes your name can help your LinkedIn profile appear higher in the search results. This increases your online visibility and makes it easier for others to find and connect with you.

4. Easy Sharing

With a custom LinkedIn URL, sharing your profile becomes a breeze. Whether you’re including it in an email signature, adding it to your social media profiles, or mentioning it in networking conversations, a shorter and more personalized URL is easier to share and remember. This makes it more likely for others to visit your profile and connect with you.

5. Brand Consistency

Having a custom LinkedIn URL allows you to maintain brand consistency across different platforms. If you have a personal website or blog, you can use the same custom URL format to link back to your LinkedIn profile. This creates a seamless experience for visitors and reinforces your professional brand.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it to a custom one, you can easily do so by following these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner of the screen
  3. Select “View profile”
  4. Under your profile picture, click on the “Edit public profile & URL” button
  5. On the right side of the screen, you will see a section called “Edit your custom URL”
  6. Click on the pencil icon next to the URL
  7. Type in your desired custom URL
  8. Click “Save”

Once you have saved your new custom URL, your old URL will no longer be valid. It’s important to update any external links or online profiles that may be linking to your previous URL to ensure a seamless user experience.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn mobile app, you might be wondering where you can find your LinkedIn URL. Here’s how to locate it:

  1. Open the LinkedIn app on your mobile device
  2. Tap on your profile picture in the top left corner of the screen
  3. Scroll down to the “Contact and Personal Info” section
  4. Tap on the “Edit” icon next to the “Websites” category
  5. Under the “Websites” section, you will find your LinkedIn URL

From here, you can copy your LinkedIn URL and share it with others or use it to update your online profiles.

LinkedIn URL Shortener

If you want to further customize or shorten your LinkedIn URL, you can use a URL shortener service. These services allow you to create a custom alias for your LinkedIn profile link, making it even easier to share and remember.

There are several URL shortener services available, such as Bitly, TinyURL, and Rebrandly. Simply create an account, enter your LinkedIn profile URL, and customize the alias to your liking. Once you’ve created a shortened URL, you can use it in your email signature, social media profiles, or any other online platforms.

Final Thoughts

A custom LinkedIn URL may seem like a small detail, but it can have a significant impact on your professional brand and online presence. It not only makes it easier for others to find and connect with you but also enhances your credibility and professionalism. By taking the time to create a custom LinkedIn URL, you are investing in your personal brand and setting yourself apart from the competition.

So, what are you waiting for? Take a few minutes to customize your LinkedIn URL and start reaping the long-term benefits today!

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