The potential benefits of using your own name as your LinkedIn profile web address

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of Personalization: Using Your Own Name as Your LinkedIn Profile Web Address

In today’s digital age, having a strong online presence is essential for professional success. One platform that professionals rely on to showcase their skills, experiences, and connect with others in their industry is LinkedIn. With over 700 million users worldwide, LinkedIn has become the go-to social networking platform for professionals. One key aspect of your LinkedIn profile is your web address or URL. While LinkedIn provides a default URL for your profile, customizing it with your own name can have several potential benefits. In this article, we will explore why using your own name as your LinkedIn profile web address can make a positive impact on your online presence.

What is a LinkedIn profile web address?

A LinkedIn profile web address, also known as a URL, is a unique link that directs users to your LinkedIn profile. It serves as the online address of your professional profile on the platform. By default, LinkedIn assigns a URL that includes random numbers and letters to each user’s profile. For example, your default LinkedIn URL may look like this: www.linkedin.com/in/johndoe-123456. While this default URL is functional, it lacks personalization and may not effectively represent your professional brand.

How to get your LinkedIn profile web address?

To locate your LinkedIn profile web address, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the LinkedIn homepage.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, locate the section with your profile information.
  5. Under your profile picture and headline, you will find a URL listed. This is your LinkedIn profile web address.

Why should you customize your LinkedIn profile web address?

While the default LinkedIn profile web address is functional, it lacks personalization and fails to make a lasting impression. Customizing your LinkedIn profile web address with your own name can have the following benefits:

1. Enhances your personal brand

Your LinkedIn profile is an extension of your personal brand. By customizing your profile web address with your own name, you create a stronger and more memorable online presence. This personalized URL reinforces your professional identity and helps you stand out among other LinkedIn users. When potential employers, clients, or colleagues see your customized URL, it immediately establishes a connection to your personal brand.

2. Increases search engine visibility

Customizing your LinkedIn profile web address can also improve your search engine visibility. When someone searches for your name on search engines like Google, having a personalized LinkedIn URL can help your profile appear higher in the search results. Search engine algorithms often prioritize URLs that contain keywords relevant to the search query. By including your name in the URL, you increase the likelihood of your LinkedIn profile appearing prominently in search engine results.

3. Easy to remember and share

The default LinkedIn profile web address with random numbers and letters can be difficult to remember and share with others. However, a customized URL with your own name is much easier to remember and share. Whether you’re networking at an event, including your LinkedIn profile on your business card, or sharing it in an email signature, a personalized URL makes it effortless for others to find and connect with you on LinkedIn.

4. Professionalizes your online presence

In the professional world, attention to detail matters. Customizing your LinkedIn profile web address demonstrates a level of professionalism and attention to detail that can impress potential employers or clients. It shows that you have taken the time to optimize your online presence and are committed to presenting yourself in the best possible light. By using your own name as your LinkedIn profile web address, you project a more polished and professional image.

How to change your LinkedIn profile web address?

If you’re looking to customize your LinkedIn profile web address, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the LinkedIn homepage.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, locate the section with your profile information.
  5. Under your profile picture and headline, click on the “Edit public profile & URL” button.
  6. In the right-hand column, you will find the option to edit your public profile URL.
  7. Click on the pencil icon next to the URL.
  8. Type in your desired custom URL using your own name (e.g., www.linkedin.com/in/yourname).
  9. Click “Save” to update your LinkedIn profile web address.

LinkedIn URL optimization tips

To optimize your LinkedIn profile web address for maximum impact, consider the following tips:

  • Keep it professional: Choose a LinkedIn URL that reflects your professional identity. Avoid using nicknames or irrelevant terms in your custom URL.
  • Use your full name: Ideally, your LinkedIn profile web address should include your full name. This makes it easier for others to find and identify you on the platform.
  • Avoid special characters: LinkedIn only allows alphanumeric characters and hyphens in custom URLs. Special characters or spaces will not be recognized.
  • Be consistent: If possible, try to use the same LinkedIn URL across all your online platforms and professional profiles. This helps to create a cohesive online presence.
  • Test before finalizing: Before saving your custom LinkedIn URL, double-check that it works correctly by clicking on it and ensuring it directs to your profile.

How to copy your LinkedIn profile web address?

If you want to copy your LinkedIn profile web address to share it with others, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the LinkedIn homepage.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, locate the section with your profile information.
  5. Under your profile picture and headline, you will find your LinkedIn profile web address.
  6. Highlight the URL and right-click to copy it.
  7. You can now paste the LinkedIn profile web address wherever you want to share it.

Where to find your LinkedIn profile web address on the LinkedIn app?

If you prefer to access LinkedIn through the mobile app, follow these steps to find your profile web address:

  1. Open the LinkedIn app on your smartphone or tablet.
  2. Tap on your profile picture in the top left corner of the app.
  3. From the menu that appears, select “View profile”.
  4. Scroll down to the “Contact Info” section.
  5. Under the “Contact Info” section, you will find your LinkedIn profile web address.

LinkedIn URL customization examples

Here are a few examples of customized LinkedIn profile web addresses:

  • www.linkedin.com/in/johndoe
  • www.linkedin.com/in/sarahsmith
  • www.linkedin.com/in/marketingexpert
  • www.linkedin.com/in/yourname

LinkedIn profile web address on your resume

When creating a professional resume, it is common to include a section for your LinkedIn profile. Including your customized LinkedIn profile web address on your resume allows potential employers to easily access your profile and learn more about your skills and experiences. It also demonstrates your tech-savviness and commitment to maintaining a strong online presence.

LinkedIn URL shorteners

LinkedIn provides its own URL shortening service, which allows you to create a shorter version of your LinkedIn profile web address. This can be useful when sharing your profile on platforms with character limitations, such as Twitter. To access the LinkedIn URL shortener, follow these steps:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the LinkedIn homepage.
  3. From the dropdown menu, select “View profile”.
  4. On your profile page, locate the section with your profile information.
  5. Under your profile picture and headline, click on the “Edit public profile & URL” button.
  6. In the right-hand column, you will find the option to create a short URL.
  7. Click on the pencil icon next to the URL.
  8. Type in your desired custom short URL (e.g., www.linkedin.com/in/yourname).
  9. Click “Save” to create your LinkedIn profile short URL.

Conclusion

Customizing your LinkedIn profile web address by using your own name can greatly enhance your online presence and personal brand. It not only makes your profile more memorable and shareable but also increases your visibility in search engine results. By following the steps outlined in this article, you can easily customize your LinkedIn URL and optimize it for maximum impact. Take advantage of this opportunity to stand out from the crowd and make a lasting impression on potential employers, clients, and colleagues.

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