The potential downsides of using a generic shortened LinkedIn URL.

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26 Sep 2023  •   4 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to showcase their skills, network with industry leaders, and find career opportunities. One of the key features of LinkedIn is the ability to create a personalized URL for your profile. This URL serves as your online identity and can be shared on your resume, business cards, and other professional materials. However, many users opt for a generic shortened LinkedIn URL without considering the potential downsides.

What is a LinkedIn URL?

A LinkedIn URL is the web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a unique URL to each user’s profile, which includes a random combination of numbers and letters. This default URL is not user-friendly and does not provide any branding or personalization. To enhance your online presence and make it easier for others to find and remember your profile, it is recommended to customize your LinkedIn URL.

How to Get Your LinkedIn URL?

To find your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL under your profile picture.

Your LinkedIn URL will look something like this: linkedin.com/in/yourname. This is your unique LinkedIn URL that can be customized to reflect your personal brand.

How to Change Your LinkedIn URL?

LinkedIn allows users to customize their profile URL to make it more memorable and professional. To change your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button.
  5. Under the “Edit URL” section on the right side of the page, click on the pencil icon next to your current URL.
  6. Enter your desired custom URL in the text field.
  7. Click “Save” to apply the changes.

Keep in mind that your desired custom URL may already be taken by another user. In that case, LinkedIn will suggest alternative options for you to choose from.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

  • Branding: A customized LinkedIn URL allows you to include your name or brand in the web address, making it more memorable and professional.
  • Professionalism: A generic shortened LinkedIn URL may not convey the same level of professionalism as a customized URL. It shows that you have taken the time to personalize your profile and pay attention to detail.
  • Visibility: A customized LinkedIn URL makes it easier for others to find and remember your profile. It can also improve your search engine optimization (SEO) by including relevant keywords in the URL.

Potential Downsides of Using a Generic Shortened LinkedIn URL

While a generic shortened LinkedIn URL may seem convenient, there are several downsides to consider:

1. Lack of Personalization

A generic shortened LinkedIn URL does not provide any personalization or branding. It is a random combination of letters and numbers that does not reflect your name or brand. This can make it difficult for others to remember or identify your profile among the thousands of other LinkedIn users.

2. Difficult to Share Offline

If you want to share your LinkedIn profile on business cards, resumes, or other offline materials, a generic shortened URL can be challenging to communicate. It is much easier to remember and type a customized URL that includes your name or brand.

3. Missed Branding Opportunity

LinkedIn is a professional networking platform, and your profile serves as your personal brand. By using a generic shortened URL, you miss out on an opportunity to reinforce your brand identity and make a lasting impression on potential employers, clients, or collaborators.

4. Potential Confusion

Using a generic shortened LinkedIn URL can lead to confusion, especially if there are multiple people with the same or similar names on LinkedIn. It may result in someone visiting the wrong profile or not being able to find your profile at all.

5. Limited Customization Options

LinkedIn provides users with the ability to customize their URL to reflect their personal brand. By using a generic shortened URL, you limit your options for customization and miss out on the opportunity to create a unique online identity.

How to Optimize Your LinkedIn URL

To optimize your LinkedIn URL for better visibility and branding, follow these tips:

1. Include Your Name

When customizing your LinkedIn URL, make sure to include your name in the web address. This will make it easier for others to find and identify your profile.

2. Keep It Professional

Avoid using nicknames, numbers, or any other unprofessional elements in your LinkedIn URL. Stick to your name or brand to maintain a professional image.

3. Use Keywords

Consider including relevant keywords in your LinkedIn URL to improve your search engine visibility. For example, if you are a graphic designer, you can include “graphicdesign” or “designer” in your URL.

4. Be Consistent

Use the same LinkedIn URL across all your professional materials, including your resume, business cards, email signature, and other online profiles. This consistency will help reinforce your personal brand.

5. Share It Strategically

Once you have customized your LinkedIn URL, share it strategically to increase your visibility and network with professionals in your industry. Include it in your email signature, social media profiles, and online portfolios.

In Conclusion

A generic shortened LinkedIn URL may seem convenient, but it comes with several downsides. By customizing your LinkedIn URL, you can enhance your online presence, improve your branding, and make it easier for others to find and remember your profile. Follow the tips mentioned in this article to optimize your LinkedIn URL for better visibility and networking opportunities.

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