The potential drawbacks of using a shortened LinkedIn URL for personal branding in niche industries.


26 Sep 2023  •   3 minutes read

Author: Admin

The Drawbacks of Using a Shortened LinkedIn URL for Personal Branding in Niche Industries

In today’s digital age, personal branding has become increasingly important, especially in niche industries where competition is fierce. One platform that professionals often turn to for personal branding is LinkedIn, the world’s largest professional networking site. LinkedIn allows users to create a profile that showcases their skills, experience, and accomplishments, making it an ideal platform for personal branding. However, when it comes to sharing their LinkedIn profile, some professionals opt to use a shortened URL instead of the default LinkedIn URL. While this may seem like a convenient and effective way to share their profile, there are potential drawbacks that professionals should be aware of.

1. Lack of Professionalism

One of the main drawbacks of using a shortened LinkedIn URL for personal branding in niche industries is the lack of professionalism it conveys. In a professional setting, it is important to present oneself in the most professional manner possible. By using a shortened URL, professionals may give the impression that they are not taking their personal brand seriously or that they are not tech-savvy enough to use the full LinkedIn URL. This can be detrimental to their personal brand, especially in industries where credibility and professionalism are highly valued.

2. Difficulty in Remembering

Another drawback of using a shortened LinkedIn URL is that it can be difficult for others to remember. In niche industries, networking is crucial, and professionals often exchange contact information at industry events or meetings. If a professional shares a shortened LinkedIn URL with someone they meet, it may be challenging for that person to remember the URL later on when they want to visit the professional’s profile. This can result in missed opportunities for connections and collaborations, as well as a loss of potential clients or job opportunities.

3. Limited Customization

When using a shortened LinkedIn URL, professionals have limited customization options. The purpose of personal branding is to showcase one’s unique skills, experience, and personality. By using a shortened URL, professionals are unable to include their name or any other relevant keywords in the URL, which can make it harder for others to find and identify them on LinkedIn. This lack of customization can hinder their personal branding efforts and make it more challenging to stand out in a crowded marketplace.

4. Potential for Link Rot

Link rot refers to the phenomenon where links become broken or no longer work over time. This can happen for a variety of reasons, such as changes to the website’s structure or the removal of the linked content. When using a shortened LinkedIn URL, professionals are relying on a third-party service to redirect their URL to their LinkedIn profile. If that service goes out of business or changes their policies, the shortened URL may no longer work, resulting in link rot. This can be problematic if professionals have shared their shortened LinkedIn URL on business cards, resumes, or other marketing materials, as it can lead to a poor user experience for those trying to access their profile.


While using a shortened LinkedIn URL may seem like a convenient and effective way to share one’s profile, it is important for professionals in niche industries to consider the potential drawbacks. The lack of professionalism, difficulty in remembering, limited customization options, and potential for link rot are all factors that can negatively impact personal branding efforts. Instead, professionals should consider using the full LinkedIn URL or customizing their URL to include their name or relevant keywords. This will ensure that their personal brand is presented in the most professional and memorable way possible, increasing their chances of making valuable connections and achieving their career goals.

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