The potential drawbacks of using a shortened LinkedIn URL in certain industries.

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26 Sep 2023  •   3 minutes read

Author: Admin

The Disadvantages of Using a Shortened LinkedIn URL in Certain Industries

LinkedIn is a powerful platform for professionals to connect and network with others in their industry. One of the features LinkedIn offers is the ability to customize your profile URL, making it easier for others to find and connect with you. However, while many professionals choose to use a shortened LinkedIn URL for convenience, there are potential drawbacks to consider, especially in certain industries.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a URL with a combination of your name and a series of random numbers and letters. This URL can be customized to make it more memorable and user-friendly.

How to Get a LinkedIn URL

Getting a LinkedIn URL is a straightforward process. Follow these steps to obtain your personalized LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “Settings & Privacy” from the dropdown menu.
  4. In the left sidebar, click on “Edit your public profile.”
  5. Under the section “Edit URL & public profile,” click on the pencil icon next to your current URL.
  6. Enter your desired custom URL in the text box.
  7. Click on “Save” to save your changes.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL has several benefits:

  • Memorability: A customized URL is easier to remember and share with others.
  • Professionalism: A personalized URL adds a touch of professionalism to your LinkedIn profile.
  • Branding: By using your name or a variation of it in your URL, you can strengthen your personal brand.
  • Search Engine Optimization (SEO): A customized URL can improve your visibility in search engine results.

The Drawbacks of Using a Shortened LinkedIn URL

While a shortened LinkedIn URL may seem convenient, there are potential drawbacks, especially in certain industries:

1. Lack of Professionalism

In industries such as finance, law, or healthcare, where professionalism is highly valued, using a shortened LinkedIn URL may be seen as unprofessional. It can give the impression that you are not taking your online presence seriously or that you are trying to hide something.

For example, if a potential employer or client receives a resume with a shortened LinkedIn URL, they may question the candidate’s professionalism and attention to detail. In these industries, it is crucial to present yourself in the most professional manner possible, and a shortened URL may not convey that image.

2. Difficulty in Identifying the Owner

A shortened LinkedIn URL can make it challenging for others to identify the owner of the profile. When a URL is customized with the individual’s name, it becomes more recognizable and easier to associate with the person’s professional identity.

On the other hand, a shortened URL that does not include the individual’s name or any identifying information may lead to confusion. This is especially true if multiple people within the same industry are using similar shortened URLs.

3. Trustworthiness and Credibility

In industries where trustworthiness and credibility are paramount, such as finance or investment banking, a shortened LinkedIn URL may raise concerns. Clients and potential business partners may question the legitimacy of a profile with a shortened URL, as it could be perceived as suspicious or untrustworthy.

Having a customized LinkedIn URL that includes your full name or a variation of it can help establish trust and credibility. It shows that you are confident in your online presence and are willing to be transparent about your professional identity.

4. Difficulty in Sharing

A shortened LinkedIn URL may also present challenges when it comes to sharing your profile. If the URL is too short or cryptic, it may be difficult for others to remember or type accurately.

For example, if you meet someone at a networking event and want to share your LinkedIn profile, a long, customized URL that includes your name is much easier to communicate verbally than a shortened URL. A customized URL also looks more professional when included on a business card or in an email signature.

Conclusion

While customizing your LinkedIn URL can have many benefits, it’s important to consider the potential drawbacks, especially in industries where professionalism, trustworthiness, and credibility are valued. A shortened LinkedIn URL may not convey the same level of professionalism as a customized URL that includes your name.

Before deciding whether to use a shortened LinkedIn URL, assess the industry norms and expectations. If a shortened URL aligns with the industry’s standards and does not compromise your professional image, it may be a convenient option. However, in industries where professionalism and credibility are crucial, it is recommended to use a customized LinkedIn URL that includes your full name or a variation of it.

Ultimately, the decision to use a shortened LinkedIn URL or a customized URL is a personal one. Consider the benefits and drawbacks for your specific industry and professional goals, and choose the option that best represents your professional identity.

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