The potential risks and drawbacks of changing your LinkedIn profile URL


26 Sep 2023  •   3 minutes read

Author: Admin

The Potential Risks and Drawbacks of Changing Your LinkedIn Profile URL

LinkedIn is a powerful platform for professionals to connect, network, and build their personal brand. With over 700 million users worldwide, it has become the go-to platform for job seekers, recruiters, and business professionals alike. One of the key features of LinkedIn is the ability to customize your profile URL, which allows you to create a personalized link that reflects your professional identity. However, while changing your LinkedIn profile URL may seem like a harmless and beneficial action, there are potential risks and drawbacks that you should be aware of.

1. Negative Impact on SEO

Search Engine Optimization (SEO) is the process of improving your website’s visibility on search engine results pages. By optimizing your LinkedIn profile URL with relevant keywords, you can potentially improve your chances of appearing higher in search results when someone searches for those keywords. However, changing your LinkedIn profile URL can have a negative impact on your SEO efforts.

When you change your LinkedIn profile URL, you essentially create a new web address for your profile. This means that any existing links to your old profile URL will become invalid, leading to broken links. This can negatively impact your website’s SEO as search engines may penalize you for having broken links.

Additionally, changing your LinkedIn profile URL may also result in a loss of backlinks. Backlinks are links from other websites that point to your LinkedIn profile. These backlinks are valuable for SEO as they signal to search engines that your profile is reputable and trustworthy. If you change your profile URL, you may lose these backlinks, which can lower your profile’s visibility in search results.

2. Disruption to Networking and Connections

LinkedIn is all about networking and building connections. When you change your LinkedIn profile URL, you essentially create a new online identity for yourself. This means that any existing connections, recommendations, endorsements, and profile views associated with your old profile URL may be lost or disrupted.

For example, if someone has bookmarked your old profile URL or shared it with others, they may have difficulty finding your profile again if you change your URL. This can lead to a loss of potential networking opportunities and connections.

Additionally, changing your profile URL may also affect your existing recommendations and endorsements. These are valuable social proof elements that showcase your skills and expertise. If you change your URL, you may lose these endorsements and recommendations, which can impact your credibility on the platform.

3. Confusion and Inconsistency

Another potential risk of changing your LinkedIn profile URL is the confusion and inconsistency it can create. When you change your URL, you will need to update it on your resume, business cards, email signature, and other online platforms where you have shared your LinkedIn profile.

If you fail to update your new URL across all platforms, it can lead to confusion and inconsistency in your online presence. For example, if a potential employer tries to visit your LinkedIn profile using the old URL listed on your resume, they may be directed to a non-existent page or someone else’s profile.

Furthermore, if you have been actively promoting your old URL and have built a strong online presence around it, changing it can result in a loss of brand recognition and identity. People may no longer associate your new URL with your professional brand, leading to a loss of opportunities and connections.

4. Privacy and Security Concerns

LinkedIn allows you to control the visibility of your profile by adjusting your privacy settings. However, changing your LinkedIn profile URL can potentially impact your privacy and security on the platform.

When you change your profile URL, your old URL may still be accessible to others who have previously visited your profile or have shared your old URL. This can lead to unauthorized access to your profile and personal information.

Additionally, if you have shared your old URL on other websites or social media platforms, it may still be visible to others even if you have changed your URL. This can compromise your privacy and expose your profile to individuals who may not have been intended to view it.


While changing your LinkedIn profile URL may offer some benefits, such as personalization and improved branding, it is important to consider the potential risks and drawbacks involved. From negative impacts on SEO and disruption to networking and connections, to confusion and inconsistency, and privacy and security concerns, changing your LinkedIn profile URL should be done with caution.

Before making any changes to your profile URL, carefully weigh the pros and cons and consider the potential impact on your online presence and professional brand. If you do decide to change your URL, be sure to update it across all platforms and inform your connections to avoid any confusion or loss of opportunities.

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