The potential risks of using a shortened LinkedIn URL.


26 Sep 2023  •   4 minutes read

Author: Admin

The Dangers of Using a Shortened LinkedIn URL

In today’s digital age, having a strong online presence is essential for professional success. LinkedIn, as the leading professional networking platform, has become the go-to platform for individuals and businesses to showcase their skills, connect with peers, and find new opportunities. As part of your LinkedIn profile, you have a unique URL that directs others to your professional profile. However, many individuals choose to shorten their LinkedIn URLs for convenience. While this may seem harmless, there are potential risks associated with using a shortened LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is the web address that links directly to your LinkedIn profile. It serves as your online identity within the LinkedIn platform. By default, LinkedIn assigns a long and complex URL to each user’s profile, which includes a combination of numbers and letters. For example, a default LinkedIn URL might look something like this: This URL is unique to your profile and can be customized to reflect your personal or professional brand.

Why Do People Shorten Their LinkedIn URLs?

Shortening a LinkedIn URL has become a common practice for a few reasons. First, a shorter URL is easier to remember and share with others. Instead of sharing a long and complex URL, individuals can simply provide a shorter version that is easier to type or include on business cards, resumes, or other professional materials. Second, shorter URLs are visually cleaner and more aesthetically pleasing, which can be beneficial for personal branding purposes.

To customize your LinkedIn URL, you can follow these steps:

  1. Login to your LinkedIn account
  2. Click on your profile picture in the top right corner
  3. Select “View profile”
  4. Under your profile picture, click on the pencil icon next to your current URL
  5. Enter your desired URL in the text box
  6. Click “Save”

The Risks of Using a Shortened LinkedIn URL

While shortening your LinkedIn URL may seem like a harmless practice, it is important to consider the potential risks involved. Here are some of the dangers of using a shortened LinkedIn URL:

1. Difficulty in Identifying Legitimate Profiles

LinkedIn is a platform that relies heavily on trust and credibility. When individuals receive a shortened LinkedIn URL, they may find it difficult to determine if the profile is genuine or if it belongs to an imposter. This is especially true if the shortened URL does not include any identifying information about the person or their professional background. Scammers and identity thieves can take advantage of this confusion to create fake profiles and deceive others.

2. Increased Vulnerability to Phishing Attacks

Phishing attacks are a common form of cybercrime where scammers trick individuals into sharing sensitive information, such as passwords or credit card details. By shortening a LinkedIn URL, you may inadvertently make yourself a target for phishing attacks. Scammers can create fake LinkedIn login pages or other malicious websites and use a shortened URL to redirect unsuspecting users to these fraudulent sites. If you fall victim to such an attack, your personal and professional information could be compromised.

3. Reduced Search Engine Optimization (SEO) Benefits

LinkedIn profiles often rank highly on search engine results pages (SERPs), especially when someone searches for your name directly. This can be beneficial for personal branding and online reputation management. However, by shortening your LinkedIn URL, you may inadvertently reduce the search engine optimization (SEO) benefits associated with your profile. Search engines rely on the URL structure to understand the content and relevance of a page, and a shorter URL may not provide enough information for search engines to properly index and rank your profile.

4. Breakage of Shared Links

If you have shared your shortened LinkedIn URL with others, either through email, social media, or other channels, changing your URL in the future can lead to broken links. For example, if you decide to customize your LinkedIn URL or if LinkedIn changes their URL structure, any previously shared shortened URLs will no longer work. This can result in confusion for those trying to access your profile and can hinder your networking efforts.

Best Practices for LinkedIn URL Usage

While there are potential risks associated with using a shortened LinkedIn URL, there are also best practices you can follow to mitigate these risks and ensure a strong online presence:

1. Use a Customized LinkedIn URL

Instead of using a shortened LinkedIn URL, consider customizing your URL to reflect your personal or professional brand. This can be done by following the steps mentioned earlier in this article. A customized URL not only looks more professional, but it also helps establish your online identity and makes it easier for others to find and connect with you.

2. Avoid Sharing Shortened URLs in Unsolicited Emails

When sending unsolicited emails or messages to potential employers, clients, or contacts, it is best to avoid using shortened LinkedIn URLs. Instead, provide the full URL or a clickable hyperlink that directs the recipient to your LinkedIn profile. This reduces the risk of the recipient being skeptical of the legitimacy of the link and increases the chances of them actually visiting your profile.

3. Regularly Monitor Your LinkedIn Account

To ensure the security of your LinkedIn account, it is important to regularly monitor your profile for any suspicious activity. This includes checking for any unauthorized changes to your URL, as well as reviewing your connections and messages for any signs of phishing attempts or scams. By staying vigilant, you can catch and address any potential issues before they cause significant harm.

4. Educate Yourself on Phishing Techniques

Phishing attacks are constantly evolving, and scammers are finding new ways to deceive individuals. It is important to educate yourself about the latest phishing techniques and how to identify suspicious emails, websites, or messages. By familiarizing yourself with common red flags, such as spelling errors, unusual requests for personal information, or suspicious URLs, you can protect yourself from falling victim to these scams.


While shortening your LinkedIn URL may seem like a harmless practice, it is important to consider the potential risks involved. By using a shortened URL, you may make it difficult for others to identify legitimate profiles, increase your vulnerability to phishing attacks, reduce the SEO benefits of your profile, and create broken links. To mitigate these risks, consider customizing your LinkedIn URL, avoiding sharing shortened URLs in unsolicited emails, regularly monitoring your account, and educating yourself on phishing techniques. By following these best practices, you can maintain a strong online presence and protect your personal and professional information.

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