The relationship between a customized LinkedIn URL and personal branding

liprospect

26 Sep 2023  •   4 minutes read

Author: Admin

LinkedIn has become the go-to platform for professionals looking to network, showcase their expertise, and find new career opportunities. With over 700 million users worldwide, having a strong presence on LinkedIn is essential in today’s competitive job market.

One often overlooked aspect of building a professional brand on LinkedIn is customizing your LinkedIn URL. Your LinkedIn URL is the web address that directs people to your profile. By default, LinkedIn assigns a random combination of letters and numbers as your URL, but you have the option to create a customized URL that reflects your personal brand.

Why is a Customized LinkedIn URL Important?

A customized LinkedIn URL is important for several reasons:

1. Professionalism and Credibility

A customized LinkedIn URL adds a level of professionalism and credibility to your profile. It shows that you take your online presence seriously and have put effort into optimizing your profile. When recruiters or potential employers see a customized URL, they are more likely to view you as a professional who is actively engaged on LinkedIn.

2. Easy to Remember and Share

A customized LinkedIn URL is much easier to remember and share than a random combination of letters and numbers. When networking or applying for jobs, you can easily include your LinkedIn URL on your resume, business cards, or email signature. Having a personalized URL makes it simple for others to find and connect with you on LinkedIn.

3. Improved Search Engine Optimization (SEO)

Customizing your LinkedIn URL can also improve your search engine optimization (SEO). When you include relevant keywords in your URL, it increases the chances of your profile appearing higher in search engine results. This means that when someone searches for professionals in your field, your profile is more likely to be visible.

How to Get a Customized LinkedIn URL

Getting a customized LinkedIn URL is a straightforward process:

1. Sign in to your LinkedIn account

Before you can customize your LinkedIn URL, you need to sign in to your LinkedIn account. If you don’t have an account yet, you’ll need to create one.

2. Go to your profile

Once you’re signed in, navigate to your profile page. You can do this by clicking on the “Me” icon at the top of the LinkedIn homepage and selecting “View profile” from the dropdown menu.

3. Click on “Edit public profile & URL”

On your profile page, look for the “Edit public profile & URL” button. It’s usually located on the right-hand side of the page, underneath your profile picture and headline. Clicking on this button will take you to the URL customization page.

4. Customize your URL

On the URL customization page, you’ll see your current LinkedIn URL. It will be a combination of your name and some random numbers or characters. To customize your URL, click on the pencil icon next to your URL. A text box will appear where you can enter your desired URL.

When choosing your customized URL, it’s best to use your full name or a variation of it. Avoid using nicknames, numbers, or irrelevant words. Keep it simple, professional, and easy to remember.

5. Save your changes

Once you’ve entered your desired URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available, and if it is, your customized URL will be applied to your profile.

How to Change Your LinkedIn URL

If you already have a customized LinkedIn URL but want to change it, you can do so by following these steps:

1. Go to your profile

Sign in to your LinkedIn account and navigate to your profile page.

2. Click on “Edit public profile & URL”

Look for the “Edit public profile & URL” button on your profile page. Click on it to access the URL customization page.

3. Change your URL

On the URL customization page, click on the pencil icon next to your current URL. This will bring up the text box where you can enter your new desired URL. Follow the same guidelines mentioned earlier when choosing your new URL.

4. Save your changes

After entering your new URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available, and if it is, your new customized URL will be applied to your profile.

Optimizing Your Customized LinkedIn URL

Once you have a customized LinkedIn URL, you can further optimize it to enhance your personal brand:

1. Use Keywords

Include relevant keywords in your LinkedIn URL to improve your search engine optimization. For example, if you’re a marketing professional, you can include the word “marketing” in your URL. This will increase the chances of your profile appearing in search results when someone searches for marketing professionals.

2. Keep it Consistent

Make sure your customized LinkedIn URL matches your other online profiles. Consistency across your online presence helps strengthen your personal brand and makes it easier for others to find and connect with you.

3. Share it Everywhere

Take advantage of every opportunity to share your customized LinkedIn URL. Include it on your resume, business cards, email signature, and other professional networking platforms. The more you promote your LinkedIn profile, the more visibility and connections you’ll gain.

4. Shorten it for Convenience

If your customized LinkedIn URL is too long or contains unnecessary characters, consider shortening it for convenience. There are several URL shortening tools available online that can help you create a shorter, more user-friendly URL.

The Impact of a Customized LinkedIn URL on Personal Branding

A customized LinkedIn URL can have a significant impact on your personal branding. Here’s how:

1. Professional Image

A customized LinkedIn URL adds an extra layer of professionalism to your personal brand. It shows that you take your online presence seriously and have invested time in crafting a strong profile. This attention to detail can make a positive impression on potential employers or clients.

2. Brand Consistency

By using a customized LinkedIn URL that matches your other online profiles, you create a consistent brand image across platforms. This consistency reinforces your personal brand and makes it easier for others to recognize and remember you.

3. Increased Visibility

When you optimize your LinkedIn URL with relevant keywords, you increase the chances of your profile appearing higher in search engine results. This means that more people are likely to discover your profile and learn about your skills and expertise.

4. Enhanced Networking Opportunities

A customized LinkedIn URL makes it easier for others to find and connect with you. When you share your customized URL on your resume, business cards, or email signature, it provides a direct link to your profile. This convenience can lead to more networking opportunities and potential collaborations.

Conclusion

A customized LinkedIn URL is a powerful tool in personal branding. It adds professionalism, credibility, and memorability to your online presence. By optimizing your LinkedIn URL and using it consistently across platforms, you can enhance your personal brand, increase visibility, and open doors to new career opportunities. Take the time to customize your LinkedIn URL and reap the benefits it brings to your professional journey.

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