The role of a custom LinkedIn profile URL in networking


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Custom LinkedIn Profile URL in Networking

When it comes to professional networking, LinkedIn is the platform of choice for millions of professionals around the world. With its extensive network of users and powerful features, LinkedIn provides a valuable platform for connecting with colleagues, potential employers, and industry influencers. But have you ever considered the role of your LinkedIn profile URL in your networking efforts?

What is a LinkedIn Profile URL?

A LinkedIn profile URL is a unique web address that directs users to your LinkedIn profile. By default, your LinkedIn profile URL consists of a long string of random characters and numbers, which can be difficult to remember and share with others. However, LinkedIn allows you to customize your profile URL to make it more personalized and professional.

Why Should You Customize Your LinkedIn Profile URL?

Customizing your LinkedIn profile URL can bring several benefits to your networking efforts:

  • 1. Easy to remember: A customized LinkedIn URL is much easier to remember and share with others compared to a random string of characters. This makes it more convenient for potential employers, clients, and industry peers to find and connect with you.
  • 2. Professional branding: A customized LinkedIn URL can help you establish a professional personal brand. By including your name or a variation of it in your URL, you can create a consistent online presence that aligns with your professional identity.
  • 3. Enhanced search engine visibility: Customizing your LinkedIn profile URL can improve your visibility on search engines. When someone searches for your name on Google or other search engines, your LinkedIn profile is likely to appear among the top search results. Having a customized URL can increase the chances of your profile ranking higher in search results.
  • 4. Improved networking opportunities: A customized LinkedIn URL can make it easier for others to find and connect with you. When attending networking events or conferences, you can include your LinkedIn URL on your business card or in your email signature, enabling others to quickly access your profile and connect with you.

How to Customize Your LinkedIn Profile URL

Customizing your LinkedIn profile URL is a simple process. Follow these steps to create a custom URL for your LinkedIn profile:

Step 1: Access your LinkedIn profile settings

To get started, log in to your LinkedIn account and navigate to your profile page. Click on the “Me” icon in the top navigation bar, and select “View profile” from the dropdown menu. On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile photo.

Step 2: Edit your public profile URL

In the “Edit public profile & URL” section, you will see your current LinkedIn profile URL. To customize it, click on the pencil icon next to your URL. A new window will open, allowing you to edit your URL.

Step 3: Customize your URL

In the new window, you can enter a new custom URL for your LinkedIn profile. LinkedIn provides some guidelines for creating a customized URL:

  • Your custom URL must contain between 5 and 30 letters or numbers.
  • Special characters, spaces, and symbols are not allowed.
  • Your custom URL must be unique and not already taken by another LinkedIn user.

Once you have entered a custom URL that meets the guidelines, click on the “Save” button to save your changes. Your LinkedIn profile URL will now be updated with your custom URL.

Best Practices for Customizing Your LinkedIn Profile URL

When customizing your LinkedIn profile URL, keep the following best practices in mind:

1. Use your full name

Using your full name or a variation of it in your LinkedIn profile URL is recommended. This makes it easier for others to find and connect with you. Avoid using nicknames, abbreviations, or numbers that may confuse others or make it harder for them to remember your URL.

2. Keep it simple and professional

Choose a custom URL that is simple, professional, and easy to read. Avoid using unnecessary words, hyphens, or underscores that can make your URL look cluttered or unprofessional.

3. Be consistent

If possible, try to use the same custom URL across all your professional online profiles. This helps in building a consistent personal brand and makes it easier for others to find you on different platforms.

4. Update your URL on resumes and business cards

Once you have customized your LinkedIn profile URL, make sure to update it on your resume, business cards, and other professional materials. This ensures that potential employers and clients can easily access your LinkedIn profile when reviewing your application or contacting you.

How to Share Your Custom LinkedIn Profile URL

After customizing your LinkedIn profile URL, it’s important to share it strategically to maximize its impact. Here are a few ways to share your custom LinkedIn URL:

1. Include it in your email signature

Add your LinkedIn URL to your email signature to make it easily accessible to anyone you communicate with via email. This allows recipients to click on the link and visit your LinkedIn profile with just a few clicks.

2. Add it to your business card

Include your custom LinkedIn URL on your business card to provide a direct link to your profile. This is particularly useful when attending networking events or conferences, as it allows others to quickly access your profile and connect with you.

3. Share it on social media

Share your custom LinkedIn URL on your other social media platforms, such as Twitter, Facebook, or Instagram. This can help you cross-promote your LinkedIn profile and attract more connections from your existing followers.

4. Mention it in your job applications

When applying for jobs, mention your custom LinkedIn URL in your cover letter or resume. This can prompt potential employers to visit your profile and learn more about your skills and experience.

LinkedIn URL Optimization Tips

Optimizing your LinkedIn URL can further enhance your profile’s visibility and professionalism. Here are some tips to optimize your LinkedIn URL:

1. Use relevant keywords

Include relevant keywords in your LinkedIn URL to improve your profile’s search engine optimization (SEO). Consider incorporating keywords related to your industry, job title, or area of expertise.

2. Keep it concise

Avoid making your LinkedIn URL too long or complex. Shorter URLs are easier to remember and share, and they also look more clean and professional.

3. Regularly update your URL

If you change jobs, acquire new skills, or transition to a different industry, consider updating your LinkedIn URL to reflect your current professional focus. This helps to keep your profile relevant and up-to-date.

4. Monitor your URL’s performance

LinkedIn provides analytics and insights about your profile’s performance. Keep an eye on these metrics to see how your custom URL is contributing to your networking efforts and adjust your strategy accordingly.


A custom LinkedIn profile URL is a powerful tool that can significantly enhance your networking efforts. By customizing your URL, you can create a memorable and professional web address that is easy to share and remember. Take advantage of this feature to boost your personal branding, improve your search engine visibility, and make it easier for others to connect with you. Remember to follow the best practices for customizing and sharing your LinkedIn URL to maximize its impact. Happy networking!

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