The role of a custom URL in LinkedIn networking


26 Sep 2023  •   4 minutes read

Author: Admin


LinkedIn has become the go-to platform for professionals looking to expand their networks, showcase their skills, and find new career opportunities. With over 700 million users worldwide, it’s crucial to stand out from the crowd and make a lasting impression. One way to do this is by customizing your LinkedIn URL.

What is a LinkedIn URL?

Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. By default, LinkedIn assigns a generic URL that includes a combination of numbers and letters. However, you have the option to create a custom URL that reflects your personal brand or area of expertise.

How to Get Your LinkedIn URL

Obtaining your LinkedIn URL is a straightforward process. Here’s how you can find it:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture or the “Me” icon in the top right corner of the page.
  3. Select “View Profile” from the dropdown menu.
  4. Look for the section labeled “Contact and Personal Info” on the right-hand side of your profile.
  5. Under the “Contact Info” section, you’ll find your LinkedIn URL. It will be displayed as a clickable link.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits:

1. Enhanced Professional Branding

A customized LinkedIn URL allows you to showcase your personal brand more effectively. Instead of a string of random characters, your URL can include your name, industry, or area of expertise. This makes it easier for others to remember and recognize your profile.

2. Improved Search Engine Optimization

LinkedIn profiles are indexed by search engines, and a custom URL can help improve your visibility in search results. By including relevant keywords in your URL, you increase the chances of your profile appearing higher in search rankings.

3. Easier Networking

A custom LinkedIn URL is easier to share and remember. When networking at events or conferences, you can simply provide your short and professional URL instead of asking people to search for your profile. It also looks more polished on your business cards or email signature.

How to Change Your LinkedIn URL

If you’re not happy with your current LinkedIn URL, don’t worry. LinkedIn allows you to change it to a custom URL that better aligns with your personal brand. Here’s how:

  1. Go to your LinkedIn profile by clicking on your profile picture or the “Me” icon in the top right corner.
  2. Select “View Profile” from the dropdown menu.
  3. Under your profile picture, click on the “Edit public profile & URL” button. It’s located on the right-hand side of the page.
  4. In the top right corner of the page, click on the pencil icon next to your current LinkedIn URL.
  5. A dialog box will appear, allowing you to edit your public profile URL.
  6. Type in your desired custom URL, keeping in mind that it must be unique.
  7. Click “Save” to finalize your new LinkedIn URL.

Best Practices for Customizing Your LinkedIn URL

When creating your custom LinkedIn URL, it’s essential to follow some best practices to ensure maximum impact:

1. Keep It Professional

Your LinkedIn URL is a reflection of your professional identity. Avoid using nicknames, inappropriate words, or anything that could be considered unprofessional. Stick to your name or a variation of it.

2. Be Consistent

If possible, use the same custom URL across all your professional platforms. This creates consistency and makes it easier for others to find you online. Consistency also helps with search engine optimization.

3. Use Keywords

Incorporate relevant keywords into your custom LinkedIn URL to improve your search engine visibility. For example, if you’re a marketing specialist, consider including “marketing” or “digitalmarketing” in your URL.

4. Avoid Special Characters

LinkedIn URLs do not support special characters or spaces. Stick to alphanumeric characters (letters and numbers) and hyphens (-) if necessary.

How to Share Your LinkedIn URL

Once you’ve customized your LinkedIn URL, it’s time to share it with the world. Here are some effective ways to do so:

1. Add it to Your Resume

Include your custom LinkedIn URL on your resume, particularly in the contact information section. This allows potential employers or recruiters to easily access your profile for more information about your qualifications and experience.

2. Include it in Your Email Signature

Add your LinkedIn URL to your email signature to provide recipients with a quick way to connect with you professionally. This is especially useful when corresponding with potential clients, colleagues, or industry peers.

3. Share it on Social Media

Promote your LinkedIn profile by sharing your URL on other social media platforms, such as Twitter, Facebook, or Instagram. This allows your existing network to connect with you on LinkedIn and expands your professional reach.

4. Network at Events

When attending conferences, workshops, or industry events, share your LinkedIn URL with other professionals you meet. This helps establish a connection and makes it easier for them to find and connect with you later.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or difficult to remember, you can use URL shorteners to create a more concise and user-friendly link. Here are a few popular URL shorteners you can use:

1. Bitly

Bitly is a widely-used URL shortening service that allows you to create custom, shortened links. Simply copy and paste your LinkedIn URL into Bitly, and it will generate a shorter version that you can share.

2. TinyURL

TinyURL is another popular URL shortening service that creates shorter URLs for you to share. It’s straightforward to use and provides a clean, shortened link that redirects to your LinkedIn profile.

3. Rebrandly

Rebrandly is a URL shortening platform that offers advanced customization options. You can create branded short links using your own domain name, which adds an extra level of professionalism to your LinkedIn URL.


Customizing your LinkedIn URL is a simple yet powerful way to enhance your professional brand and improve your networking efforts. By creating a personalized URL, you make it easier for others to find and connect with you on LinkedIn. Remember to keep it professional, use relevant keywords, and share your URL across multiple platforms to maximize its impact. Take advantage of URL shorteners if needed, and always keep your LinkedIn URL up to date to reflect your current professional status. Start customizing your LinkedIn URL today and unlock the full potential of this powerful networking platform.

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