The role of a customized LinkedIn profile web address in personal branding

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26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Customized LinkedIn Profile Web Address

In today’s digital age, having a strong personal brand is essential for professional success. One platform that plays a crucial role in building and showcasing your personal brand is LinkedIn. With over 740 million users worldwide, LinkedIn has become the go-to platform for professionals to connect, network, and find new opportunities.

When it comes to personal branding on LinkedIn, every little detail matters. One often overlooked aspect is the LinkedIn profile web address, also known as the LinkedIn URL. While LinkedIn automatically assigns a default URL to your profile, customizing it can have a significant impact on your personal branding strategy.

Why Customize Your LinkedIn Profile Web Address?

Your LinkedIn profile web address is essentially your digital calling card. It’s the link that you share with others to direct them to your LinkedIn profile. By default, LinkedIn assigns a URL that includes a combination of numbers, letters, and special characters, making it long, difficult to remember, and not very visually appealing.

Customizing your LinkedIn profile web address allows you to create a shorter, more memorable, and professional-looking URL. Here are some reasons why you should consider customizing your LinkedIn URL:

1. Improved Personal Branding

Customizing your LinkedIn URL gives you the opportunity to align it with your personal brand. By including your name or a variation of it in your URL, you create a consistent online presence across platforms. This helps people recognize and remember you, making it easier for them to find and connect with you on LinkedIn.

For example, if your name is John Smith, having a LinkedIn URL like “linkedin.com/in/johnsmith” looks much more professional and polished than a random string of characters. It not only reflects your personal brand but also makes it easier for others to find your profile when searching for you online.

2. Increased Visibility in Search Engines

When you customize your LinkedIn URL, you also improve your chances of appearing in search engine results. Search engines like Google and Bing prioritize personalized URLs over default ones in their rankings. This means that when someone searches for your name on a search engine, your customized LinkedIn URL is more likely to show up at the top of the results.

Having a personalized LinkedIn URL that includes your name can also help you stand out among other professionals with similar names. It distinguishes you from others and ensures that people find the right profile when looking for you online.

3. Easy Sharing and Networking

A customized LinkedIn URL is much easier to share and remember than a default one. Whether you’re networking at an event or including your LinkedIn profile link on your business card, a shorter and customized URL looks more professional and is easier for people to type or remember.

Additionally, when you share your LinkedIn profile link on other platforms, such as your personal website or social media profiles, a customized URL makes it clear that the link leads to your LinkedIn profile. This helps strengthen your personal brand and ensures that people know they’re connecting with the right person.

How to Customize Your LinkedIn Profile Web Address

Now that you understand the importance of customizing your LinkedIn URL, let’s walk through the steps to create your personalized LinkedIn profile web address:

Step 1: Access Your LinkedIn Profile

To begin, log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the dropdown menu.

Step 2: Edit Your Public Profile & URL

On your profile page, click on the “Edit public profile & URL” button located on the right-hand side of the screen, just below your profile banner.

Step 3: Customize Your LinkedIn URL

In the “Edit your public profile” section, you’ll see a box labeled “Edit URL” on the right-hand side of the page. Click on the pencil icon next to the box to edit your LinkedIn URL.

Enter your desired URL in the text box. Ideally, you want to include your full name or a variation of it in your LinkedIn URL. Avoid using numbers, special characters, or unrelated words that might make it harder for people to remember or associate with you.

Step 4: Save Your Changes

Once you’ve entered your desired LinkedIn URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available, and if so, your customized URL will be applied to your profile immediately.

Keep in mind that once you’ve customized your LinkedIn URL, it’s not editable again for at least 30 days. So make sure to choose a URL that you’re happy with and that accurately represents your personal brand.

Tips for Optimizing Your LinkedIn URL

Now that you have your customized LinkedIn URL, here are some tips to optimize it for maximum impact:

1. Use Your Full Name

When customizing your LinkedIn URL, try to include your full name or a variation of it. This not only makes it easier for others to find you but also helps with search engine optimization. Including your full name increases the chances of your profile appearing in search engine results when someone searches for you by name.

2. Keep It Simple and Professional

Avoid using numbers, special characters, or unrelated words in your LinkedIn URL. Stick to your name or a variation of it to maintain a clean and professional appearance. A simple and professional URL is easier to remember and looks more trustworthy.

3. Be Consistent Across Platforms

When customizing your LinkedIn URL, try to keep it consistent with your usernames on other platforms. This creates a cohesive online presence and makes it easier for people to find and connect with you across different social networks.

4. Update Your Resume and Business Cards

Once you’ve customized your LinkedIn URL, don’t forget to update your resume and business cards to reflect the change. Including your LinkedIn URL on your resume and business cards can enhance your professional image and make it easier for potential employers or clients to learn more about you.

Conclusion

A customized LinkedIn profile web address is a powerful tool in your personal branding arsenal. It not only enhances your professional image but also improves your visibility in search engines and makes it easier for others to find and connect with you. By following the steps outlined in this article, you can create a personalized LinkedIn URL that aligns with your personal brand and helps you stand out in the competitive world of online networking.

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