The role of a customized LinkedIn URL in building your personal brand


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Customized LinkedIn URL in Building Your Personal Brand

In today’s digital age, having a strong online presence is crucial for building your personal brand. One of the key elements of your online presence is your LinkedIn profile, which serves as your virtual resume and professional networking platform. While many professionals are aware of the importance of a well-crafted LinkedIn profile, one aspect that often gets overlooked is the customization of your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is the web address that directs people to your profile on the platform. By default, LinkedIn assigns a generic URL to your profile, which usually includes a combination of your name, numbers, and random characters. For example, a default LinkedIn URL might look like this: “”. However, you have the option to customize this URL to make it more personalized and professional.

Why is a Customized LinkedIn URL Important?

A customized LinkedIn URL plays a significant role in building your personal brand for several reasons:

1. Professionalism and Memorability

A customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time to personalize your online presence and pay attention to the details. A clean and concise URL with your name or a variation of it is not only easier to remember but also looks more professional on your resume, business cards, or when shared with others.

For example, instead of sharing a lengthy and generic URL like “”, you can have a customized URL like “”. This short and personalized URL is more likely to stick in the minds of your connections and potential employers.

2. Branding and Consistency

By customizing your LinkedIn URL, you have the opportunity to align it with your personal brand. Consistency in branding across all your online platforms is crucial for building a strong and cohesive presence. When your LinkedIn URL matches your name or brand, it reinforces your identity and creates a sense of trust and reliability.

For example, if you are a graphic designer named Jane Smith, you can customize your LinkedIn URL as “”. This URL not only reflects your profession but also strengthens your personal brand as a designer.

3. Search Engine Optimization (SEO)

A customized LinkedIn URL can also contribute to your search engine optimization efforts. When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear among the top results. Having a personalized LinkedIn URL makes it easier for search engines to recognize and index your profile, increasing the chances of it appearing higher in search results.

For example, if someone searches for “John Doe graphic designer” and you have a customized LinkedIn URL like “”, your profile is more likely to rank higher in the search results compared to someone with a generic URL.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a simple process. Just follow these steps:

Step 1: Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on your profile picture or the “Me” icon in the top navigation bar.

Step 2: Click on the “Edit Public Profile & URL” Button

On your profile page, locate the button that says “Edit public profile & URL” and click on it. This will take you to the settings page where you can customize your LinkedIn URL.

Step 3: Edit Your LinkedIn URL

On the settings page, you will see a section titled “Edit your custom URL.” Here, you can enter the desired URL for your profile. LinkedIn will automatically check the availability of the URL as you type. Keep in mind that you can only use letters, numbers, and hyphens in your custom URL.

Once you have entered the desired URL, click on the “Save” button to save your changes. Your new customized LinkedIn URL will now be active.

Tips for Choosing a Customized LinkedIn URL

When choosing a customized LinkedIn URL, here are some tips to keep in mind:

1. Keep It Simple and Professional: Choose a URL that is easy to remember and reflects your professional identity. Avoid using numbers, random characters, or slang terms that may be difficult for others to understand or recall.

2. Use Your Name: Ideally, your customized LinkedIn URL should include your name or a variation of it. This helps in personal branding and ensures consistency across your online presence.

3. Consider Your Industry: If you work in a specific industry, you can consider incorporating relevant keywords or industry-specific terms in your customized LinkedIn URL. This can help in search engine optimization and attracting the right audience.

4. Check Availability: Before finalizing your customized LinkedIn URL, make sure to check its availability. LinkedIn will automatically notify you if the URL you entered is already taken by another user. Choose a unique URL that is not in use by anyone else.

How to Share Your Customized LinkedIn URL

Once you have customized your LinkedIn URL, you can easily share it with others to enhance your personal branding efforts. Here are a few ways to share your customized LinkedIn URL:

1. On Your Resume: Include your customized LinkedIn URL on your resume, along with other contact information. This makes it easier for potential employers or recruiters to access your profile and learn more about your professional background.

2. On Your Business Cards: If you have business cards, consider adding your customized LinkedIn URL to them. This allows you to connect with new contacts more easily and expands your professional network.

3. In Email Signatures: Add your customized LinkedIn URL to your email signature. This way, every time you send an email, the recipient can easily navigate to your LinkedIn profile and learn more about you.

4. On Social Media: Share your customized LinkedIn URL on other social media platforms, such as Twitter, Facebook, or Instagram. This encourages your followers and connections on those platforms to connect with you on LinkedIn as well.


In conclusion, a customized LinkedIn URL is a powerful tool for building your personal brand and enhancing your online presence. By personalizing your URL, you can convey professionalism, strengthen your personal brand, and improve your search engine optimization. Take the time to customize your LinkedIn URL and make the most out of this valuable branding opportunity.

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