The role of a customized LinkedIn URL in positioning yourself as an industry expert

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26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Customized LinkedIn URL for Establishing Industry Expertise

LinkedIn has become the go-to platform for professionals looking to network, showcase their skills, and establish themselves as industry experts. With over 700 million users, having a strong LinkedIn presence is essential for career growth and professional development. One often overlooked aspect of a LinkedIn profile is the URL, or web address, associated with it. In this article, we will explore the role of a customized LinkedIn URL in positioning yourself as an industry expert and provide step-by-step instructions on how to get, change, and optimize your LinkedIn URL for maximum impact.

What is a LinkedIn URL?

Before we dive into the importance of a customized LinkedIn URL, let’s first understand what it is. A LinkedIn URL is the web address that directs people to your LinkedIn profile. By default, LinkedIn assigns a random combination of letters and numbers as your URL, which can be difficult to remember and not visually appealing. However, you have the option to customize your LinkedIn URL to reflect your name or professional brand, making it easier to share and remember.

Why is a Customized LinkedIn URL Important?

A customized LinkedIn URL is important for several reasons. Firstly, it helps establish your personal brand and professional identity. By having a LinkedIn URL that includes your name or professional brand, you create a consistent online presence that aligns with your offline persona. This is especially crucial for industry experts who want to position themselves as thought leaders and establish credibility within their field.

Secondly, a customized LinkedIn URL makes it easier for people to find and connect with you. When you have a URL that includes your name or brand, it becomes more memorable and shareable. Whether you’re networking at an event, including your LinkedIn URL on your business card, or sharing it via email or other social media platforms, a customized URL ensures that potential connections can easily find and connect with you.

How to Get a Customized LinkedIn URL

Getting a customized LinkedIn URL is a simple process. Here’s a step-by-step guide:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page.
  3. On the right-hand side, under the “Edit URL” section, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.
  4. A pop-up window will appear, allowing you to edit your URL. Enter your desired custom URL, which can be your name or professional brand. LinkedIn will automatically check the availability of the URL and let you know if it’s already taken.
  5. Once you’ve entered your desired URL and it’s available, click on the “Save” button to save your changes.
  6. Congratulations! You now have a customized LinkedIn URL that reflects your personal brand and makes it easier for people to find and connect with you.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it, don’t worry. LinkedIn allows you to change your URL at any time. Here’s how:

  1. Follow the first two steps mentioned in the previous section to navigate to your profile page and click on the “Edit public profile & URL” button.
  2. In the “Edit URL” section, click on the pencil icon next to your current URL.
  3. Edit your URL to your desired custom URL and click on the “Save” button to save your changes.
  4. LinkedIn will automatically check the availability of your desired URL and let you know if it’s already taken. If it’s available, your LinkedIn URL will be updated to the new custom URL.

How to Optimize Your Customized LinkedIn URL

Now that you have a customized LinkedIn URL, it’s essential to optimize it for maximum impact. Here are a few tips to consider:

  • Keep it simple and professional: Your customized LinkedIn URL should be simple, professional, and easy to remember. Avoid using numbers, special characters, or irrelevant words.
  • Include your name or professional brand: Ideally, your customized LinkedIn URL should include your full name or professional brand. This helps establish your personal brand and makes it easier for people to identify you.
  • Use keywords: Incorporate relevant keywords in your customized LinkedIn URL to enhance its visibility in search results. For example, if you’re a marketing professional, consider including “marketing” or related keywords in your URL.
  • Avoid spammy or generic terms: While it’s important to include keywords, avoid using spammy or generic terms that don’t accurately reflect your professional identity. This can diminish your credibility and make it harder for people to find you.
  • Update your online presence: Once you have a customized LinkedIn URL, make sure to update your online presence accordingly. Update your LinkedIn URL on your resume, business cards, email signature, and other professional platforms to ensure consistency.

Sharing Your Customized LinkedIn URL

Now that you have a customized LinkedIn URL, it’s time to share it with the world. Here are a few ways you can do this:

  • Include it on your resume: Adding your customized LinkedIn URL on your resume is a great way to showcase your professional online presence. It allows potential employers and recruiters to easily access your LinkedIn profile and learn more about your skills and experience.
  • Include it on your business card: If you have business cards, make sure to include your customized LinkedIn URL. This makes it easier for people you meet at networking events or conferences to connect with you and stay updated on your professional journey.
  • Share it on social media: Leverage your other social media platforms, such as Twitter, Facebook, or Instagram, to share your customized LinkedIn URL. This allows your followers and connections on other platforms to easily find and connect with you on LinkedIn.
  • Include it in your email signature: Adding your customized LinkedIn URL to your email signature is a subtle yet effective way to promote your LinkedIn profile. Every time you send an email, the recipient will have the opportunity to click on the link and explore your professional background.

Conclusion

A customized LinkedIn URL plays a significant role in positioning yourself as an industry expert and establishing your personal brand. By having a memorable and professional URL, you make it easier for people to find and connect with you, both online and offline. Take the time to customize your LinkedIn URL, optimize it with relevant keywords, and share it strategically to maximize its impact on your professional profile. Remember, your LinkedIn URL is an essential part of your overall online presence, so make it count!

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