The role of a LinkedIn profile URL in building your personal brand

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26 Sep 2023  •   6 minutes read

Author: Admin

The Power of a Custom LinkedIn URL in Building Your Personal Brand

When it comes to building your personal brand online, few platforms have the reach and influence of LinkedIn. With over 740 million users worldwide, LinkedIn has become the go-to platform for professionals looking to connect, network, and showcase their skills and expertise. One often overlooked aspect of LinkedIn is the profile URL. While it may seem like a minor detail, your LinkedIn profile URL plays a crucial role in building your personal brand and making a memorable impression on potential employers, clients, and collaborators.

What is a LinkedIn Profile URL?

Your LinkedIn profile URL is the unique web address that links directly to your LinkedIn profile. By default, LinkedIn assigns a random combination of letters and numbers as your profile URL, making it difficult to remember and share with others. However, LinkedIn allows users to customize their profile URL to create a more personal and professional web address that reflects their brand identity.

Why is a Custom LinkedIn URL Important for Your Personal Brand?

A custom LinkedIn URL is important for several reasons:

1. Professionalism: Having a customized LinkedIn URL shows that you take your professional brand seriously and have taken the time to create a polished and professional online presence.

2. Branding: A custom LinkedIn URL allows you to incorporate your name or brand into your web address, making it easier for others to find and remember you. It’s a simple way to reinforce your personal brand and make a lasting impression.

3. Memorability: A personalized LinkedIn URL is much easier to remember and share with others compared to a random combination of letters and numbers. It’s a small but significant detail that can make a big difference when it comes to networking and building connections.

4. Search Engine Optimization (SEO): Customizing your LinkedIn URL with relevant keywords can improve your visibility in search engine results. When someone searches for your name or area of expertise, having a customized LinkedIn URL can increase the chances of your profile appearing at the top of the search results.

5. Consistency: Using a consistent URL across your online presence, including your resume, business cards, and other social media profiles, helps create a cohesive personal brand and makes it easier for people to find and connect with you.

How to Get a Custom LinkedIn URL

Now that you understand the importance of a custom LinkedIn URL, let’s dive into how you can get one:

1. Log in to your LinkedIn account: Visit LinkedIn.com and log in to your account using your email address and password.

2. Go to your profile page: Once logged in, click on your profile picture in the top right corner of the screen. This will take you to your profile page.

3. Click on “Edit public profile & URL”: On your profile page, you’ll see a button that says “Edit public profile & URL.” Click on it to access the URL customization settings.

4. Customize your URL: In the right-hand section of the page, you’ll see a section titled “Edit your custom URL.” Here, you can enter your desired URL. Keep in mind that LinkedIn has certain restrictions on URL customization, such as not allowing spaces or special characters. Choose a URL that reflects your personal brand and is easy to remember.

5. Save your changes: After entering your desired URL, click on the “Save” button to save your changes. Your LinkedIn profile URL will now be customized according to your preferences.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it, follow these steps:

1. Log in to your LinkedIn account: Visit LinkedIn.com and log in to your account using your email address and password.

2. Go to your profile page: Once logged in, click on your profile picture in the top right corner of the screen. This will take you to your profile page.

3. Click on “Edit public profile & URL”: On your profile page, you’ll see a button that says “Edit public profile & URL.” Click on it to access the URL customization settings.

4. Edit your URL: In the right-hand section of the page, you’ll see a section titled “Edit your custom URL.” Here, you can edit your existing URL and choose a new one that better aligns with your personal brand.

5. Save your changes: After editing your URL, click on the “Save” button to save your changes. Your LinkedIn profile URL will now be updated to reflect your new preferences.

How to Copy Your LinkedIn URL

If you want to copy your LinkedIn URL to share it with others, here’s how:

1. Log in to your LinkedIn account: Visit LinkedIn.com and log in to your account using your email address and password.

2. Go to your profile page: Once logged in, click on your profile picture in the top right corner of the screen. This will take you to your profile page.

3. Locate your LinkedIn URL: On your profile page, you’ll see your LinkedIn URL displayed beneath your profile picture and headline. It will be in the format “linkedin.com/in/yourname”.

4. Copy the URL: Highlight the URL and right-click to bring up the context menu. Select “Copy” to copy the URL to your clipboard.

5. Share the URL: You can now paste the copied URL into emails, social media profiles, resumes, or anywhere else you want to share your LinkedIn profile.

Where to Find Your LinkedIn URL on the Mobile App

If you primarily use the LinkedIn mobile app and want to find your LinkedIn URL, follow these steps:

1. Open the LinkedIn app: Locate the LinkedIn app on your mobile device and tap on it to open it.

2. Go to your profile: Once you’re in the app, tap on the “Profile” icon at the bottom of the screen to access your profile page.

3. Locate your LinkedIn URL: On your profile page, you’ll see your LinkedIn URL displayed beneath your profile picture and headline. It will be in the format “linkedin.com/in/yourname”.

4. Copy the URL: Tap and hold on the LinkedIn URL to bring up the copy option. Tap on “Copy” to copy the URL to your device’s clipboard.

5. Share the URL: You can now paste the copied URL into emails, social media profiles, resumes, or anywhere else you want to share your LinkedIn profile.

How to Shorten Your LinkedIn URL

If you prefer to have a shorter LinkedIn URL, you can use a URL shortening service or customize it manually. Here’s how:

1. Choose a URL shortening service: There are several URL shortening services available online, such as Bitly, TinyURL, and Ow.ly. Choose one that you’re comfortable with and create a free account if required.

2. Copy your LinkedIn URL: Follow the steps mentioned earlier to copy your LinkedIn URL.

3. Shorten the URL: Paste your LinkedIn URL into the URL shortening service’s input field and click on the “Shorten” or “Generate” button. The service will create a shortened version of your LinkedIn URL.

4. Customize the shortened URL (optional): Some URL shortening services allow you to customize the shortened URL. If you want to create a personalized shortened URL, look for the customization options within the service and follow the instructions provided.

5. Copy the shortened URL: Once you’re satisfied with the shortened URL, copy it to your clipboard using the provided copy button or right-click on the URL and select “Copy.”

6. Share the shortened URL: You can now share the shortened LinkedIn URL with others, either as is or by incorporating it into your resume, business cards, or other online profiles.

How to Edit Your LinkedIn URL

If you’ve already customized your LinkedIn URL but want to make further edits, follow these steps:

1. Log in to your LinkedIn account: Visit LinkedIn.com and log in to your account using your email address and password.

2. Go to your profile page: Once logged in, click on your profile picture in the top right corner of the screen. This will take you to your profile page.

3. Click on “Edit public profile & URL”: On your profile page, you’ll see a button that says “Edit public profile & URL.” Click on it to access the URL customization settings.

4. Edit your URL: In the right-hand section of the page, you’ll see a section titled “Edit your custom URL.” Here, you can make any necessary edits to your existing URL.

5. Save your changes: After editing your URL, click on the “Save” button to save your changes. Your LinkedIn profile URL will now be updated to reflect the new edits.

Examples of Custom LinkedIn URLs

Here are a few examples of customized LinkedIn URLs to give you an idea of how you can create a memorable and impactful web address:

  • linkedin.com/in/JohnDoeMarketing
  • linkedin.com/in/SarahSmithDesigns
  • linkedin.com/in/MarkJohnsonConsulting
  • linkedin.com/in/EmilyBrownPhotography

Sharing Your LinkedIn URL

Once you have a customized LinkedIn URL, it’s essential to share it strategically to maximize its impact on your personal brand. Here are a few ways you can share your LinkedIn URL:

1. Include it in your email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you on LinkedIn.

2. Share it on social media: Include your LinkedIn URL in your social media profiles and posts to encourage your followers to connect with you on LinkedIn.

3. Incorporate it into your resume: Add your LinkedIn URL to your resume to provide potential employers and recruiters with easy access to your professional profile.

4. Add it to your business cards: Include your LinkedIn URL on your business cards to make it easy for people you meet at networking events and conferences to connect with you online.

5. Mention it in your professional bio: If you have a professional bio on your website or other online platforms, include your LinkedIn URL to direct people to your profile for more information.

Conclusion

Your LinkedIn profile URL may seem like a small detail, but it plays a significant role in building your personal brand online. By customizing your LinkedIn URL, you can create a more professional and memorable web address that reflects your brand identity. Remember to choose a URL that is easy to remember, incorporates relevant keywords, and aligns with your personal brand. Don’t forget to share your customized LinkedIn URL strategically across your online presence to maximize its impact. With a custom LinkedIn URL, you’ll be well on your way to building a strong personal brand and making a lasting impression on potential employers, clients, and collaborators.

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