The role of a LinkedIn profile URL in personal branding

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Personalized LinkedIn URL in Personal Branding

When it comes to personal branding, your LinkedIn profile plays a crucial role. It is often the first impression that potential employers, colleagues, or clients will have of you. One often overlooked aspect of your LinkedIn profile is the URL. By default, LinkedIn assigns a long, random URL to your profile, but did you know that you can customize it to create a more professional and memorable online presence?

What is a LinkedIn Profile URL?

A LinkedIn Profile URL is a web address that links directly to your LinkedIn profile. It typically includes your name and some additional characters or numbers. For example, a default LinkedIn URL might look something like this: linkedin.com/in/johndoe123456789. This URL is not only difficult to remember, but it also lacks personalization and professionalism. However, with a few simple steps, you can customize your LinkedIn URL to reflect your personal brand.

Why is a Personalized LinkedIn URL Important?

A personalized LinkedIn URL is important for several reasons. Firstly, it helps create a strong personal brand. When you have a customized URL that includes your name, it becomes easier for people to find and remember you. This is especially important in today’s digital age when networking and online presence are crucial for career success.

Secondly, a personalized LinkedIn URL looks more professional. It shows that you have taken the time and effort to optimize your online presence. This attention to detail can make a positive impression on potential employers or clients. It also makes it easier for them to access your profile directly, without having to search for your name.

Lastly, a personalized LinkedIn URL is more shareable. When you have a URL that is concise and easy to remember, you can include it on your business card, resume, email signature, or other marketing materials. This makes it easier for people to connect with you on LinkedIn and learn more about your professional background and achievements.

How to Get a LinkedIn URL

Getting a LinkedIn URL is a straightforward process. Follow these steps to create your personalized LinkedIn URL:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” option on the right-hand side of the page.
  3. Under the “Edit URL” section, you will see your current LinkedIn URL. Click on the pencil icon next to it.
  4. In the pop-up window, enter your desired URL. Ideally, it should be your full name or a variation of it (e.g., FirstnameLastname, FirstnameMiddlenameLastname, or FirstnameInitialLastname).
  5. LinkedIn will automatically check the availability of the URL. If it’s available, click on “Save” to finalize your new URL. If it’s not available, try different variations until you find an available one.
  6. Once you have saved your new LinkedIn URL, make sure to update it on your resume, business cards, and other professional materials.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” option on the right-hand side of the page.
  3. Under the “Edit URL” section, click on the pencil icon next to your current URL.
  4. In the pop-up window, enter your desired URL.
  5. LinkedIn will automatically check the availability of the URL. If it’s available, click on “Save” to finalize your new URL. If it’s not available, try different variations until you find an available one.
  6. Remember to update your new LinkedIn URL on your resume, business cards, and other professional materials.

How to Copy Your LinkedIn URL

If you want to copy your LinkedIn URL to share it with others, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Under your profile picture, you will see your LinkedIn URL. Click on the “Copy URL” button next to it.
  3. The LinkedIn URL will be copied to your clipboard. You can now paste it into an email, message, or any other platform to share it with others.

Where to Find Your LinkedIn URL on the LinkedIn App

If you prefer to access LinkedIn from your mobile device using the LinkedIn app, follow these steps to find your LinkedIn URL:

  1. Open the LinkedIn app on your mobile device and log in to your account.
  2. Tap on the “Me” icon at the bottom right corner of the screen.
  3. Scroll down to the “View Profile” section and tap on it.
  4. Under your profile picture, you will see your LinkedIn URL. Tap on the “Copy URL” button next to it to copy it to your clipboard.
  5. You can now paste the LinkedIn URL wherever you want to share it.

LinkedIn URL Customization Best Practices

Now that you know how to customize your LinkedIn URL, here are some best practices to keep in mind:

  • Keep it professional: Your LinkedIn URL is an extension of your professional identity, so make sure it reflects your personal brand and is appropriate for your industry.
  • Use your full name: Ideally, your LinkedIn URL should include your full name or a variation of it. Avoid using nicknames or abbreviations unless they are widely recognized in your industry.
  • Avoid special characters: LinkedIn only allows letters, numbers, and hyphens in URLs. Avoid using special characters or spaces as they can cause issues with the URL.
  • Make it concise: While LinkedIn allows up to 30 characters for the URL, it’s best to keep it as short as possible. A concise URL is easier to remember and share.
  • Check availability: Before finalizing your LinkedIn URL, make sure it’s available. LinkedIn will notify you if the URL is already taken.
  • Update your online presence: Once you have customized your LinkedIn URL, make sure to update it on your resume, business cards, email signature, and other online platforms.

LinkedIn URL Optimization Tips

Optimizing your LinkedIn URL can further enhance your personal brand and visibility. Here are some tips to optimize your LinkedIn URL:

  • Include relevant keywords: Incorporate keywords related to your industry, skills, or job title in your LinkedIn URL. This can improve your search engine rankings and make it easier for others to find you.
  • Use consistent branding: If you have a personal website, blog, or other online profiles, try to use a consistent branding strategy across all platforms. This can help create a cohesive online presence and make it easier for people to recognize and remember you.
  • Share your LinkedIn URL: Once you have customized your LinkedIn URL, share it on your social media profiles, email signature, and other online platforms. This can drive more traffic to your LinkedIn profile and increase your visibility.
  • Monitor your LinkedIn URL: Regularly check your LinkedIn URL to ensure it is still working and hasn’t been changed or redirected. This is especially important if you have used your LinkedIn URL on your resume or other professional materials.

Conclusion

Your LinkedIn profile URL is a powerful tool in personal branding. By customizing and optimizing your LinkedIn URL, you can create a more professional and memorable online presence. It helps create a strong personal brand, looks more professional, and is more shareable. Remember to keep it professional, use your full name, and make it concise. Don’t forget to update your online presence and share your LinkedIn URL across different platforms. With these tips, you can make the most of your LinkedIn profile URL and enhance your personal brand.

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